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To extract and build on the value of your contact, it is important that you be able to recall the details of your meeting and the specifics of the other person's job and your conversation. In order to do this effectively, you will need to develop a system, tailor made to your own needs, which allows you to keep in touch and continue building and enhancing the value of that contact over time, to continue encrusting that relationship with shared interests and common goals.
Today, just about everyone who is not inhabiting a small atoll off Greenland,
understands the power of networking, essential to success in business. The
next step is to understand how to ratchet up your networking skills a notch,
to create your own personal network and support system. This requires planning,
prioritizing, energy and organization, but is well worth it, both in terms
of the long term success of your career and the enjoyment you will receive
from it.
The first step
is to take a hard look at how we are networking and make some basic decisons
about how to develop a system to make personal contacts and extended networks
work better for us.
Most of us
are exposed to networking opportunities on a regular basis. We go to industry
events, or meet fellow professionals, lawyers, accountants or consultants
at seminars and organization meetings. It is always good to tap into existing
networks, already up and running, well oiled and powerful, full of movers
and shakers. When you meet someone with a common interest or overlapping
spheres of influence, someone who can help you in the workplace, the next
step is to move that person from a general network to which you are exposed
into your own personal network. An exchange of business cards is only the
beginning of your potential relationship and the point where your work itself
should begin.
To extract and
build on the value of that contact, it is important that you be able to
recall the details of your meeting and the specifics of the other person's
job and your conversation. In order to do this effectively, you will need
to develop a system, tailor made to your own needs, which allows you to
keep in touch and continue building and enhancing the value of that contact
over time, to continue encrusting that relationship with shared interests
and common goals.
Perhaps the
most famous organizer of relationships in the world is David Rockefeller.
Tales of his famous Rolodex have inspired admiration for years. Even diplomats
and high level officials of State have asked for a peek at Rockefeller's
contacts before taking a trip abroad and meeting VIPs in a foreign country.
Detailed in Ronna Lichetenberg's book, "It's Not Business, It's Personal",
David Rockefeller, former Chairman and CEO of Chase Manhattan Bank, many
years ago began keeping a file on people he met, with constantly updated
notations on index cards, which now number over 150,000. "Every time he
meets someone new - in business, at a social event, anywhere, he goes home
and writes her name on an index card, and on that card he makes notes: where
he met the person, what the context was, what they talked about, who introduced
them. Thereafter, everytime he sees that person again, he updates her card.
Where did they meet this time? Who else was there?"
If there is
any mention of that person in the newspaper -- a new job -- a move-- it
is duly noted on the card. Before any social event, Rockefeller reads over
the card so he can be sure to inquire about the new job, or recall the last
time they saw each other.
It is this
extraordinary attention to detail which allows Rockefeller to make others
feel good about themselves by recalling personal information about their
life. And the fact that he takes such pains to do so, does, in fact, speak
volumes about his strong desire to maintain good relationships with people,
even though he has such vast acquaintanceships throughout the world. If
he can do it, surely we can, too.
What is important
is creating a system, not which system you use. You may wish to keep your
relationships organized on your Palm Pilot or your computer. You may have
an assistant to help you. You may have your own personal method. Experience
suggests, however, that we cannot trust such details to memory, we must
commit them to computer or paper or file cards, and we must organize them,
and be consistent, gathering them in a single place. Forget little scraps
of paper floating off our desks or crumpled cocktail napkins soon to find
their way to the trash. Personal contacts, which will form an important
part of the foundation of your career success, must not be part of clutter
and disorganization but part of a well thought out and organized system
with a clearly defined goal.
You may decide
to organize your contacts by industry, then cross reference them into specific
sub-sets. For example, If you have a friend who's an editor, she may know
a good multi-media designer or be able to connect you with a deep well of
good writers. But she may also be able to help you with business contacts,
or she may work on the same charity you do and be plugged into some people
who can either help with fund raising or whose companies will contribute
to favorite charities. All these different aspects of your contact's relationships
should be recorded and cross referenced. And you, in turn, must be willing
to pay back and offer your time and talent in return, because that's an
integral part of the relationship, that it is a two way street which works
both ways.
Once you have
all your contact information recorded and organized, where it's at your
finger tips and easily accessible, you then should develop a system to keep
the lines of communication open and, in time, to make sharing information
a habit. Set up a schedule which suits you, whether it's an hour a day,
several hours a week or half a day a month, to review your contacts in some
systematic way and reach out to them. Communication is what greases the
wheels and keeps the relationship working.
If you have
cross referenced a contact's interests, or the organizations you both belong
to, you can send them a clipping or email a Web reference or reminder about
a meeting, or a speaker you both heard or hope to hear , a new article or
book on a topic of common interest. More important than what you send, is
the fact that you are remembering them and sending the implied message that
they are important to you and you are working on maintaining and continuing
to develop your relationship.
Today, in
an intensely competitive global environment, it is important to capture
any edge one can. Not only must our business skills constantly be honed,
but our relationships must continue to expand and be nourished in order
to maximize our odds of achieving success. Remember, starting is half
the battle; even David Rockefeller had to start with his first index card
and grow his file from there.
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