Mike Blumenthal has come up with an interesting infographic to illustrate what a small band of SEO gurus are very vocal about : making sure you absolutely own your own web presence.

In essence Mike is recommending to put your focus and your energies on your own website first, your social marketing second. As he puts it:

“Online marketing has two goals: engage and convert. The social side of the Internet encourages engagement, the search side focuses more on user intent and ultimately conversion of that intent into a sale.

The many elements of an online presence can build on each and can work together for a business. The process is best done in an environment with more control rather than less. Because of the changing nature of the Internet, a SMBs ( Small, Medium Business) marketing investment should always reinforce and strengthen the elements over which they have the most ownership.”

We couldn’t agree more. Tip of the hat and thanks to Mike for the thoughtful visual and insight.

Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.