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	<title>AW WebBiz &#38; Social Media Blog &#187; World Bank</title>
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		<title>Investment In Women in Emerging Markets Promises Long Term ROI</title>
		<link>http://www.advancingwomen.com/wordpress/investment-in-women-in-emerging-markets-promises-long-term-roi/</link>
		<comments>http://www.advancingwomen.com/wordpress/investment-in-women-in-emerging-markets-promises-long-term-roi/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 18:10:07 +0000</pubDate>
		<dc:creator>Gretchen Glasscock</dc:creator>
				<category><![CDATA[Business At The Speed Of Thought]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Global Women]]></category>
		<category><![CDATA[Jobs, Employment, Career Strategies]]></category>
		<category><![CDATA[Women's Activism]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Developing country]]></category>
		<category><![CDATA[women]]></category>
		<category><![CDATA[World Bank]]></category>

		<guid isPermaLink="false">http://www.advancingwomen.com/wordpress/?p=1755</guid>
		<description><![CDATA[For some time now, women have formed non-profits, and along with governments and non-governmental agencies, have sought to provide micro-loans to other women in emerging nations, in order for them to start their own businesses.  Usually the loans were to automate a skill the women already possessed, such as enabling them to purchase an industrial [...]]]></description>
				<content:encoded><![CDATA[<p>For some time now, women have formed non-profits, and along with governments and non-governmental agencies, have sought to provide micro-loans to other women in emerging nations, in order for them to start their own businesses.  Usually the loans were to automate a skill the women already possessed, such as enabling them to purchase an industrial sewing machine.  Or to capitalize on an asset they already possessed, such as enabling women of a Latin American mountain village, which raised geese, to start exporting pate to France and goose down pillows to the <a class="zem_slink" title="United States" rel="geolocation" href="http://maps.google.com/maps?ll=38.8833333333,-77.0166666667&amp;spn=10.0,10.0&amp;q=38.8833333333,-77.0166666667%20%28United%20States%29&amp;t=h">United States</a>.  But the array of <a class="zem_slink" title="Business" rel="wikipedia" href="http://en.wikipedia.org/wiki/Business">business</a> skills they needed&#8230;.in marketing, book keeping, product management&#8230;. was sorely lacking.</p>
<p><div class="wp-caption alignright" style="width: 276px"><img src="http://worldwomentradefair.com/yahoo_site_admin/assets/images/MargaretAlbanian_Handrafts.225170635_std.jpg" alt="World Women Trade Fair" width="266" height="356" /><p class="wp-caption-text">World Women Trade Fair</p></div></p>
<p>Ms. Okoli-Owube, 31, faced this dilemma first hand.  Even with a university degree, she found herself struggling to start a business and learn business skills at the same time. When she &#8220;saw a <a class="zem_slink" title="Newspaper" rel="wikipedia" href="http://en.wikipedia.org/wiki/Newspaper">local newspaper</a> advertisement last spring for 10,000 Women, a global entrepreneurship program run by <a title="More information about Goldman Sachs Group Incorporated" href="http://topics.nytimes.com/top/news/business/companies/goldman_sachs_group_inc/index.html?inline=nyt-org">Goldman Sachs</a>, she and about 100 other women jumped at the chance to apply.&#8221;</p>
<p>As reported by the <a class="zem_slink" title="The New York Times Company" rel="geolocation" href="http://maps.google.com/maps?ll=40.7561111111,-73.9902777778&amp;spn=1.0,1.0&amp;q=40.7561111111,-73.9902777778%20%28The%20New%20York%20Times%20Company%29&amp;t=h">New York Times</a> in <a href="http://www.nytimes.com/2008/12/26/business/26lend.html?_r=2&amp;emc=tnt&amp;tntemail0=y">Business Skills for Women in Emerging Markets,</a> the welfare of girls and women has long been on the agenda of international agencies.  The <a title="More articles about World Bank" href="http://topics.nytimes.com/top/reference/timestopics/organizations/w/world_bank/index.html?inline=nyt-org">World Bank</a>, for example, announced steps earlier this year to increase support for women entrepreneurs by channeling some $100 million in commercial credit lines to them by 2012.</p>
<p><em>But corporations have also begun to take their economic power more seriously, especially in emerging markets.</em></p>
<p>Many corporate programs employ microloans, grants or gifts to promote business education. Goldman decided to take a different approach after its research showed that <a class="zem_slink" title="Per capita income" rel="wikipedia" href="http://en.wikipedia.org/wiki/Per_capita_income">per-capita income</a> in Brazil, China, India, Russia and other emerging markets could rise by as much as 14 percent if women had better management and entrepreneurial skills.</p>
<p><em>“It’s not only philanthropy they’re after,” said Geeta Rao Gupta, president of the International Center for Research on Women. Goldman “had the idea that investment in women means a return on the gross national product of the country, and on household income.”</em></p>
<p><strong>The company set aside $100 million over five years to bring business education to 10,000 qualified women business owners in <a class="zem_slink" title="Developing country" rel="wikipedia" href="http://en.wikipedia.org/wiki/Developing_country">developing countries</a>, a commitment that remains unchanged despite banking industry turmoil.</strong></p>
<p>Ms. Rao Gupta said the long-term view that Goldman and others were taking in emerging markets might help form a new economic stratum in societies where women’s participation in business traditionally had been restricted. Laws and customs in some countries, for example, bar women from opening bank accounts or require a husband’s permission to set up a company.</p>
<p><em>“This is the next step for women because it’s investing long term in business skills,” said Ms. Rao Gupta, whose institute researches and provides <a class="zem_slink" title="Development aid" rel="wikipedia" href="http://en.wikipedia.org/wiki/Development_aid">technical assistance</a> for women in developing countries.</em></p>
<p>It has been said: &#8220;If you want to help a country, help the women in it.&#8221;  We applaud this commitment to women in developing countries.  We hope it continues and expands.  There is no question, in my mind, it will be a success in enpowering these women and consequently helping their families and their entire communities.</p>
<p><em>Photo Credit: <a href="http://worldwomentradefair.com/">World Women Trade Fair</a> &#8211; The Goal of the International Handcrafted Gift and Home Textile Expo . is to assist women entrepreneurs living in third-world countries to ACCESS  GLOBAL MARKETS , and to also create awareness of the potential of TRADE as a mechanism for development and <a class="zem_slink" title="Poverty reduction" rel="wikipedia" href="http://en.wikipedia.org/wiki/Poverty_reduction">poverty reduction</a> in developing countries. They use fair trade practices and eco-friendly products that do not destroy the environment. They are helping to reduce the level of poverty through community projects-building schools, health clinics, and providing training programs to other artisans leading to job creation.</em></p>
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