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		<title>MediaOnTwitter &#8211; How To Blow Your Own Horn</title>
		<link>http://www.advancingwomen.com/wordpress/mediaontwitter-how-to-blow-your-own-horn/</link>
		<comments>http://www.advancingwomen.com/wordpress/mediaontwitter-how-to-blow-your-own-horn/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 15:52:42 +0000</pubDate>
		<dc:creator>Gretchen Glasscock</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[Jobs, Employment, Career Strategies]]></category>
		<category><![CDATA[Tech Edge]]></category>
		<category><![CDATA[Alltop]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[MediaOnTwitter]]></category>
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		<category><![CDATA[Twitter]]></category>
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		<guid isPermaLink="false">http://www.advancingwomen.com/wordpress/?p=1654</guid>
		<description><![CDATA[Image via Wikipedia I&#8217;m usually an &#8220;early adopter&#8220;.  I&#8217;m pretty much at the front of the line for new technology, cool gadgets, new forms of automation and new platforms.  But I&#8217;ve been slow to get up to speed on Twitter and I see that is a big mistake. Twitter is changing the world of marketing [...]]]></description>
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<div>
<dl class="wp-caption" style="width: 212px;">
<dt class="wp-caption-dt"><a href="http://commons.wikipedia.org/wiki/Image:Guy_Kawasaki%2C_2006.jpg"><img title="Guy Kawasaki, American venture capitalist and ..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/68/Guy_Kawasaki%2C_2006.jpg/202px-Guy_Kawasaki%2C_2006.jpg" alt="Guy Kawasaki, American venture capitalist and ..." width="202" height="269" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://commons.wikipedia.org/wiki/Image:Guy_Kawasaki%2C_2006.jpg">Wikipedia</a></dd>
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<p>I&#8217;m usually an &#8220;<a class="zem_slink" title="Early adopter" rel="wikipedia" href="http://en.wikipedia.org/wiki/Early_adopter">early adopter</a>&#8220;.  I&#8217;m pretty much at the front of the line  for new <a class="zem_slink" title="Technology" rel="wikipedia" href="http://en.wikipedia.org/wiki/Technology">technology</a>, cool gadgets, new forms of automation and new platforms.  But I&#8217;ve been slow to get up to speed on <a class="zem_slink" title="Twitter" rel="homepage" href="http://twitter.com/home">Twitter</a> and I see that is a <em>big mistake.</em> Twitter is changing the world of marketing ourselves as we know it. Twitter is where it&#8217;s at and we all better get there soon.</p>
<p>I&#8217;m planning a crash course for myself on how to use Twitter most effectively to leverage the task of getting  known far and wide in the blogosphere with a <a class="zem_slink" title="Ripple effect" rel="wikipedia" href="http://en.wikipedia.org/wiki/Ripple_effect">ripple effect</a> into the real world.</p>
<p>So let&#8217;s learn a little more about Twitter, shall we?</p>
<p>Guy <a class="zem_slink" title="Guy Kawasaki" rel="wikipedia" href="http://en.wikipedia.org/wiki/Guy_Kawasaki">Kawasaki</a> is a tech evangelist and way ahead of you and me, probably, in being an early adopter of effective technology. Kawasaki, as we&#8217;ve noted, is sold on Twitter and has a lot to say about it.</p>
<p>In Kawasaki&#8217;s blog<a href="http://blog.guykawasaki.com/2008/12/mediaontwitter.html"> How to Change the World: MediaOnTwitter</a> , he says: &#8220;Came across a very useful <a class="zem_slink" title="Wiki" rel="wikipedia" href="http://en.wikipedia.org/wiki/Wiki">wiki</a> called <a href="http://mediaontwitter.pbwiki.com/">MediaOnTwitter<img id="snap_com_shot_link_icon" class="snap_preview_icon" style="border: 0pt none; margin: 0pt ! important; padding: 1px 0pt 0pt; max-height: 2000px; max-width: 2000px; min-width: 0px; min-height: 0px; font-style: normal; font-weight: normal; font-family: &quot;trebuchet ms&quot;,arial,helvetica,sans-serif; float: none; position: static; left: auto; top: auto; line-height: normal; background-image: url(http://i.ixnp.com/images/v3.60.1/theme/silver/palette.gif); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -1128px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v3.60.1/t.gif" alt="" /></a>. This wiki contains the a list of the reporters, journalists, and bloggers on Twitter. You can use this wiki in two ways:</p>
<div class="entry-body">
<ol>
<li>Finding people worth following.</li>
<li>Getting in touch with reporters, journalists, and bloggers to pitch&#8221;</li>
</ol>
<div class="entry-body">If you start following people on Twitter they may start following you.</div>
<div class="entry-body"><a href="/user/show/1-GuyKawasaki" target="_blank">Guy Kawasaki</a> has 21,000 followers on Twitter.  He uses it as a network/ marketing engine to feed his new company <a href="/pitch/show/Alltop-All-the-topics-all-the-time" target="_blank">Alltop</a>.  He gives a plug to <a href="/pitch/show/Alltop-All-the-topics-all-the-time" target="_blank">Alltop</a>, an &#8220;<a class="zem_slink" title="Online newspaper" rel="wikipedia" href="http://en.wikipedia.org/wiki/Online_newspaper">online news</a> rack&#8221; or <a class="zem_slink" title="Aggregator" rel="wikipedia" href="http://en.wikipedia.org/wiki/Aggregator">news aggregator</a> of 250 topics with new topics added constantly. Kawasaki points out&#8230;.</div>
<p>Two other useful sources of information about Twitter are:</p>
<ol>
<li><a href="http://twitter.alltop.com/">Twitter@alltop.com<img id="snap_com_shot_link_icon" class="snap_preview_icon" style="border: 0pt none; margin: 0pt ! important; padding: 1px 0pt 0pt; max-height: 2000px; max-width: 2000px; min-width: 0px; min-height: 0px; font-style: normal; font-weight: normal; font-family: &quot;trebuchet ms&quot;,arial,helvetica,sans-serif; float: none; position: static; left: auto; top: auto; line-height: normal; background-image: url(http://i.ixnp.com/images/v3.60.1/theme/silver/palette.gif); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -1128px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v3.60.1/t.gif" alt="" /></a>&#8211;aggregation of news about Twitter.</li>
<li><a href="http://twitterati.alltop.com/">Twitterati@alltop<img id="snap_com_shot_link_icon" class="snap_preview_icon" style="border: 0pt none; margin: 0pt ! important; padding: 1px 0pt 0pt; max-height: 2000px; max-width: 2000px; min-width: 0px; min-height: 0px; font-style: normal; font-weight: normal; font-family: &quot;trebuchet ms&quot;,arial,helvetica,sans-serif; float: none; position: static; left: auto; top: auto; line-height: normal; background-image: url(http://i.ixnp.com/images/v3.60.1/theme/silver/palette.gif); background-color: transparent; visibility: visible; width: 14px; height: 12px; background-position: -1128px 0pt; background-repeat: no-repeat; text-decoration: none; vertical-align: top; display: inline;" src="http://i.ixnp.com/images/v3.60.1/t.gif" alt="" /></a>&#8211;compilation of the last five tweets of the Twitter elite.</li>
</ol>
</div>
<div class="entry-body">You can watch him talk about Twitter yourself, if you want. Then let&#8217;s all go brush up on Twitter.  Write me your Twitter name and I&#8217;ll start following you and that&#8217;s a start.</div>
<div class="entry-body"><a href="http://www.vator.tv/news/show/2008-11-02-guy-kawasaki-on-why-twitter-is-key-to-alltop">Guy Kawasaki on why Twitter is key to Alltop</a></div>
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