Tag Archives: webinar

The Net….And The Telephone….Don’t Use Any Gas

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The Telephone Doesn’t Use Any Gas | Small Business Marketing Blog from Duct Tape Marketing.

Our old pal and electronic mentor,  Duct Tape Marketing, posts this good tip about conserving time, energy and money while maximizing results:

“Technology and data speed advances have made the use of web meeting technology a no brainer for even the smallest of businesses. In the fast paced world we live in, the ability to get a group of folks together online is such a powerful way to conduct business.

As more and more folks use this technology (and with $4/gl gas) it even starts to make sense for the local business to conduct meetings across town. Think about how many times you have jumped in the car, driven 30 minutes to make a 10 minute presentation, chit chatted for another 20 minutes, jumped back in the car for another 30 minutes and, let’s see – invested 90 minutes in that 10 minute presentation. As you utilize web and other tools such as web collaboration tools and teach your customers to use them as well, your effectiveness and efficiency will soar.”

The post goes on to mention all the webinar or webcast technology tools available and suggested ways to use them such as Interview An Expert and Peer To Peer Seminar.  For the complete post go to The Telephone Doesn’t Use Any Gas

AdvancingWomen has it’s own ways of conserving time and energy using Net tools.  We use CentralDesktop.com a collaborative platform that let’s us work with our partners or colleagues throughout the U.S. and in a number of other countries.  We are all looking at, uploading, updating the same project management tools, including Milestones, Tasks and Documents.  There’s a webinar feature which we haven’t personally used yet on that particular system, although we’ve had a number of training Webinars on WebEx regarding our Job Board and some other aspects of our website. And we do use  Skype from time to time, since there are some colleagues who prefer being up close and personal and seeing us via webcam when we talk.  ( I have a feeling many of us, particularly women, might feel we have to be a bit more presentable than we sometimes are in the middle of a harried day at the office, to be seen on camera, and often across the globe to people we may never had met in person.  None the less, a moment of sprucing up does the trick, and it’s well worth it to make a more personal connection with a colleague, all without paying for an ounce of gas, much less a flight ticket.)

If you have other tips on using the web to save time and money, please share.

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Content Is King Morphs Into Publishing It Marketing

The Trend Junkie – Marketing 2.0: The Content Challenge.

The landscape has changed … In order to maximize the opportunity of amplifying your organizations signal ( or your individual profile) in this shifting media landscape, you must think strategically about how publishing can help you achieve your goals and objectives.

This insight dovetails nicely with the “Blow Your Own Horn – Project Your Achievements” concept. With some planning transforming into the “publishing is marketing” model is achievable for any individual or company.

Individuals and marketers have always published content , but its the landscape that has changed, not the concept of publishing. It is the way that the content that we publish is consumed, the way that it moves around the social web, and is globally syndicated that is different. This landscape has also opened up other forms of content for organizations and individual to produce, specifically you can now add audio and video content to the already rich mix of blog posts, articles, white papers, research and surveys, etc.. These are mediums that once had a very large barrier to entry and were commonly associated with heavy production budgets. Not anymore.

The challenge is how to go about it: how to produce a continuous flow of blog posts, white papers, research briefs, surveys, webinars, and audio & video (new media). These are some of the core published products that any individual or organization can take advantage of in the new media landscape. Each one serves a key role to the overall marketing mix, and each can be seamlessly promoted using the tools of the social web.

Hence the question, how do you create a publishing machine that stays not only on schedule but also stays aligned with your marketing or self promotion objectives?

One of the first and foremost considerations is your talent.

Can you write well? Then blog. Can you talk intelligently about your product, service or industry? Then hit the record button and publish a regular podcast. The barriers to entry are just too low not to be taking advantage of these mediums.  All that said, content is key.

Just remember, this isn’t a game for being just the sizzle, you have to be the steak at the same time. You may find it challenging at first to organize your content creation processes, but that will become a matter of habit.  To complete in a crowded blogosphere and get noticed, and more important, respected for your viewpoint, you must publish on a frequent basis.  That’s what the most popular pros do.  And with a little focus and determination, you can become one of them