Tag Archives: visibility

LinkedIn Applications Add Depth To Your Profile/Resume

Since Linkedin has become the “resume” that most of the movers and shakers on the web turn to, it is certainly one in which we want to put our best foot forward. But, in addition to that……remember, our goal a either job seekers or perennially ambitious professionals, is to stand out from the crowd…… we want people to get to know us in a little more depth.  More detail sets us apart as unique and allows us to display some of our expertise

JobMob.offered one of the first reviews of linkedin applications First Review: Using LinkedIn Applications to Show Professional Job Success |

LinkedIn Applications

They review 9 initial applications and if you’re interested, you should read the entire review.

I only selected three I found useful for the moment:

BlogLink by TypedPad pulls in blog posts from any blogs you’ve defined in your LinkedIn profile’s Websites section. The posts are displayed directly from each blog’s RSS feed, initially with just an excerpt and a ‘read more’ link. ( Let’s readers know you’re a thought leader, or interesting or humorous of whatever your unique skill is.)

Reading List by Amazon lets you keep track and show which books you’ve read, are reading, planning to read or would like to read. You can also find people with similar tastes (industry leaders? potential bosses?) and subscribe to follow their Reading List and discover which books you should be reading. Can you imagine coming to a job interview and spooking the interviewer by saying you’re reading the same book as they are? ( Again, you can give your take on a book and weave in your areas of expertise.)

My Travel by TripIt is a geographic locator tool giving you an easy way to see which of your connections is physically nearby or will be soon. ( I think this is really a cool tool and can help  faciliate your networking.  You can let everyone know where you’ll be, with great ease, and ask if any in your farflung network havev recommendations or want to meet up with you.)

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Squidoo- A Great Business Model And A Good Way To Market

Seth_Godin,marketer extroidinaire, is the founder of Squidoo, which makes perfect sense because it is a very smart site.  More accurately, it’s a very smart business model.  One of the holy grails of the Net is to manage to get user generated content.   In other words, you, the owner, are not having to produce the content or pay someone else or a team of people to produce the content.  Your users do it for you.   And Squidoo is based on that model. (The other other holy grail is having a transaction site where something….. goods or money, possibly information, is exchanged between users and you just provide the platform, stand in the middle, and collect on every transaction.  Ebay is a transaction site.  So is Paypal.  They are a great thing to have if you can figure out how to build on and get people to come.  But that’s another post.)

But, even though Squidoo is a very good thing for Seth Godin, it can be a very good thing for you too, if you have something you want to publicize.  Squidoo is a very popular website with millions of visitor.  Think in terms of diverting a small percentage of that traffic to your website by building links into your lens. Which brings us to….

Why Build A Lens?

Seth Godin explains:

Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them “lenses”). Each lens is one person’s look at something online. Your take on football or business or the best thai food in town. (Jane Goodall has a lens about chimps–to spread the word about a cause she cares about. Martha Stewart‘s company built a lens about cookies–to drive traffic to their site.)

Lenses are free to set up.

Lenses are easy and totally non-techy.

Lenses pay a royalty to hundreds of great charities. (Or straight to you! Lots of lensmasters earn hundreds or thousands of dollars a year).

Lenses get you credibility and traffic… and lenses only take a few minutes to build.

Quick! All the reasons ( at a glance)

The people who hope to do well on Squidoo build hundreds of lenses.  Is this a good use of their time?  Well, that will be determined by the results.  It seems to me you would really have to build a lot of sites to generate much revenue.  But it does seem to be a piece of the puzzle as far as driving traffic to your blog or website. Squidoo lenses can be picked up by search engines. You can place links to your site on the lens and then the Squidoo traffic, or at least some of it,  clicks through to your site.  I’m going to give it a try and will report th resuts back in a later blog.

If you build a Squidoo lens, please write to us and share the results.  We’re all learning this together!

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