Guy Kawasaki says he’s so sold on Twitter. He thinks Twitter is “arguably the most powerful branding mechanism since television.” In fact, Kawasaki said he’d rather give up his cell phone for a week than Twitter. And you know what a deprivation that would be.

Kawasaki, who I’m sure you know, is the original technology evangelist, starting years ago with Apple, then with his book Art of the Start, his blogs, his many companies, including AllTop, and just released new book, Reality Check: the Irrreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.

Well, he’s the guy I turn to when wanting to learn more about LinkedIn, Twitter, social media and a lot of powerful dynamics behind entrepreneuring.

Right now I thought you’d like to see what Kawasaki has to say about Twitter.  But I’d also like for you to know what Kawasaki has to say about Twitter and how to use it to gain a following.  That will be coming up.  Here’s the initial take on  Twitter.  Kawasaki is extremely engaging so I think you’ll emjoy it.

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