ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest for a sustainable society. Some of these opportunities exist despite the current recession, others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering.

The opportunities abound, and it’s not all being done by big companies. Innovative entrepreneurs are developing a wide range of green products and services, including: solar-panel shading systems, eco-friendly supercars, handbags made from old gym equipment and airplane seats, green education and tips for homes and businesses, bicycle and car sharing, eco-friendly marketing and even adult toys.

You can download a PDF of the briefing or browse the trends online:

1. ECO-FRUGAL
2. ECO-STATUS
   • ECO-ICONIC
   • ECO-STORIES
3. ECO-INTEL
   • ECO-METERING
   • ECO-MAPMANIA
   • ECONCIERGES
   • ECO-TIPS
   • ECO-MATCHING
   • ECO-NAKED
4. ECO-STURDY
5. ECO-FEEDERS
6. ECO-GENEROSITY
   • ECO-PERKS
   • ECO-FREE
   • ECO-REWARDS
   • ECO-BOOSTERS
7. ECO-SUPERIOR
8. ECO-EMBEDDED
9. ECO-EDU
10. ECO-TRANSIENT
11. ECO-VERTISING
12. ECO-EXPECTATIONS