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That’s a tough one. Facebook and Twitter both have a lot of juice, a lot of followers and a ton of good reasons to use them. I’ve already looked at the similarities and huge difference between them: Twitter or Facebook? Why you need both for different reasons.

But guru Paul Scoble analyze’s these differences from a business point of view, and picks Facebook as a winner for forming a more intimate relationship with the Facebook user.

Why Rob Diana is right: Twitter gets the hype while Facebook will get the gold:.

“I’m going to skip right down to the meat of what Scoble’s thoughts are:

The “publicness” of Twitter makes a TON of sense for someone like Ronn Owens who wants to reach a world-wide audience with very little work. Facebook makes less sense because it’s not only more work (there’s a lot more to do on Facebook than just write simple text messages from a cell phone) but it isn’t as public so it’s harder to get new followers.

But this is exactly why people tell me they use Facebook instead of Twitter. So, Facebook has the numbers (about 180 million for Facebook vs. about 10 million for Twitter). It is also why Rob Diana is right: people will put more intimate stuff, like having a baby, into Facebook rather than Twitter.

Only weirdos like me like sharing intimate stuff in a public forum and having conversations. Hint: for every weirdo like me, there are 1000 who are like my wife and only want to discuss that stuff with their “true friends.”

Which brings me back to Rob Diana’s point. It’s those intimate details that will bring advertising opportunities. “I’m having a baby shower in San Francisco at the Hyatt” is the type of thing normal people will share in Facebook with their friends but will never think of sharing in Twitter. Yet that’s the kind of information that a brand like the Hyatt needs to engage with you.

When I went to Las Vegas recently and said I was staying in the Luxor, someone got back to me at the Luxor on Twitter and said something like “let me know if I can help you, I can get you show tickets and make reservations for you.”

This kind of customer intimacy will be far more prevalent over on Facebook because WE are far more intimate there.

Rob is right, I wonder how Twitter is going to shift to get us to be more intimate with sharing the intimate details of our lives?

Oh, and I wonder how Facebook is going to keep us sharing the intimate details of our lives as it tries to add businesses to the social graph? The first time some business answers back a Facebooker like the Luxor did to me on Twitter they might get freaked out, so Facebook has to be careful here.

So, why would Facebook get any money from the Luxor? I can see a ton of ways. Can’t you?

Think of the Yellow Pages. Simple listings are free there (or were back when I advertised in the 1980s). But bigger ads that are more impressive cost thousands per month. Use that model on Facebook. Imagine a brand, like Luxor, just wants to say hi. That’s free. But how about post a link? That’ll be $4 please. And on and on.”

Agree? Disagree? Share your thoughts! Come on….. you must all be on Facebook or Twitter or both. Let us know what you think.

Sorry Twitter, Facebook Is The Data Gold Mine (regulargeek.com)

Scott Allen, who writes about entrepreneuring and has just come from SXSW Interactive and picked up some tips from networking expert and author Thom Singer nger on how to network a big multi-day conference.

In Top 10 Conference Networking Tips, Scot says “one of the main reasons that people site for attending a conference is the networking opportunities. Yet they often leave the event feeling they made few or no connections. Here are 10 Tips to help you get the most out of connecting with others at a conference:

1. Have a plan. Know in advance whom you want to meet (directly or the type of people), which speakers you want to hear, and what tradeshow booths you want to visit.

2. Set appointments in advance. If you know that there will be people in attendance whom you know that you would like to see, call or email a few weeks in advance to schedule a time to meet for coffee, a meal, or a drink. Do not hope to “run into them”, as your paths might not cross at a time when you can spend quality time together.

3. Do not focus on meeting the celebrity speakers. While meeting famous authors, speakers, and other gurus is fun, you are one of hundreds who will come up to them and shove a card in their hands. Instead, place you focus on meeting other people in attendance at the event. It is the other attendees who you are most likely to bond with and create real long lasting mutually beneficial friendships.

4. Talk to the people sitting next to you. When you walk into a seminar, take the time before the presentation begins to say hello to the people seated around you. I call this the “power of hello”. Once you have said something as simple as “hello”, it will be easier to talk with them later in the week if you see them again.

5. Ask questions of people you meet. Never lead with your “elevator pitch“. People are more interested in themselves than they are in you, so ask them questions to help them get to talking.

6. Put your technology away. Do not run to your phone, BlackBerry, or laptop at every break. When you are working on electronics you send the message that you are unapproachable because you are busy. Utilize the time on breaks to converse with others.

7. Do not automatically send a LinkedIn or Facebook request. So often people immediately send social networking link requests to people they just met. However, different people have different policies about whom they link with. If they believe in only connecting with those whom they have established relationships, you make it awkward if you send them a link too early (which they then ignore). Best is to ask people if they would welcome such a link at this time. Be respectful of the fact that they might use social networking differently than you do.

Immediately following them on Twitter is okay, as Twitter does not require a mutual connection acceptance.

8. Read their stuff. Many people are active bloggers, twitterers, authors, etc… If people create the written word, seek out their work and read it. It is a great way to get to know people by reading their stuff, but they will also be honored when you tell them that you read their blog or follow them on Twitter.

9. Introduce others. When you meet cool people, be the conduit who connects them with others who might be beneficial to them. This includes others at the conference, as well as other people you might know back home. If you ask the right types of questions, you will easily spot connections that can help others. Don’t ever worry about “what’s in it for me”, but instead just be the person who helps others. You will over time that others will help you too.

10. Follow up. If you meet interesting people and you never follow up, it makes no difference. Own the follow up after you meet people and send them an email (or better yet, a handwritten note) telling them how much you enjoyed talking with them, and plan for future discussions.
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A few of the attendees at Thom’s session had some great additional tips:

When attending evening parties, get there early. That way a cluster of conversation builds up around you and you don’t face the challenge of working your way into other clusters like you do if you arrive late.
Another great way to meet people at parties is to play the role of informal host. For example, know where the host or celebrity guests are, where the bathroom is, the name of the waitress/bartender, etc. Stand near the entrance and be of service to people.
When you get business cards, jot a brief note on the back – where you met them, what you talked about, etc. That will make it much easier to follow up with them.
A great way to follow up with them is not only to follow them on Twitter, but also to make a brief post about your conversation with them. Promoting other people is a great way to create value for them and build the relationship. (If you’re unfamiliar with Twitter, see Twitter for Entrepreneurs. If you’re already on Twitter, you can follow @ThomSinger as well as me, @ScottAllen.)

I invite you to follow me as well, @gretchenglas,thanks.

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