AW WebBiz & Social Media Blog » social media for Marketing http://www.advancingwomen.com/wordpress Mentoring, Tools & Strategy To Succeed Thu, 09 May 2013 21:42:32 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Essential For Marketers: A Facebook Page To Market Your Brand http://www.advancingwomen.com/wordpress/essential-for-marketers-a-facebook-page-to-market-your-brand/ http://www.advancingwomen.com/wordpress/essential-for-marketers-a-facebook-page-to-market-your-brand/#comments Mon, 13 Apr 2009 16:43:19 +0000 Gretchen Glasscock http://www.advancingwomen.com/wordpress/?p=2225 We’ve already talked a few weeks ago about Why You Should Start Your Own Page On Facebook and given some details on how you might want to go about executing it. Now we thought a few examples from major and savvy marketers might be very helpful for you…and for me also as I navigate making my facebook page for my brand. Adam Ostrow in Facebook Shares Tips and Case Studies for Brand Marketers describes how the big boys and gals are using this resource to market their brands:

    With its recent redesign and a slew of new features, Facebook has been moving to make Pages a focal point of the site. Personally, I recently described these changes as “the business model that moves [the company] from a successful social network to a highly profitable business.”Thus, it’s not surprising that Facebook is starting to do more to reach out to brands that might benefit from using revamped Pages. The latest example is (fittingly) a Facebook Page that the company has setup to promote “Facebook Marketing Solutions,” complete with case studies from a number of large brands using the tool, tips and how-tos, and discussion with marketers.

    The brands that Facebook is featuring include household names like Adobe, Lionsgate, and Ben & Jerry’s, but there are still some useful tidbits for those with slightly smaller budgets. For example, Ben & Jerry’s implementation of Facebook Connect is something that any website could deploy with a bit of coding work and zero marketing spend.

  • facebook ben & jerrysIt lets visitors to Ben & Jerry’s website select their favorite flavor and share it on Facebook. Then, that user’s friends see the flavor selection on their homepage, and also get a link to Ben & Jerry’s Facebook Page where they too can become a fan.

    facebook news feedMeanwhile, for brands looking to spend money on Facebook (Facebook reviews), namely by promoting their Page, the Marketing Solutions group shares a number of different types of campaigns. For example, Adobe’s “Real or Fake” campaign includes a game on the company’s Page, where users guessed whether an image was real or Photoshoped.

    Adobe describes its results: “About 10% of our page visitors played the game and, of those who played, 6% clicked the “Share” button at the end of the game, and 6% clicked “Buy Now” at the end of the game. Due to this game and media placement, our page received over 6,000 new fans too.”

    For Facebook, sharing this type of information using a Page is a great example of a company eating its own dog food so to speak. It’s also good to see that they’re both sharing tips that anyone can do – without spending significant money on Facebook – as well as case studies clearly designed to get big brands to spend big dollars on marketing their Pages.

    Additional Facebook Resources for Brands

    - New Facebook Pages: A Guide for Social Media Marketers

    - 5 Elements of a Successful Facebook Fan Page

    - 5 Tips for Optimizing Your Brand’s Facebook Presence

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