Tag Archives: networking

Adding Social Media To Your Marketing Or Career Strategy Is A Necessity Now

The Entrepreneur’s Guide to Social Media | Business Pundit.

Adding social media to your marketing strategy isn’t just an option anymore, it’s a necessity for most businesses. Companies such as Coca-Cola, Churchill Downs and even presidential hopefuls are all using social media to promote their brand.

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning, as people share their stories, and understandings.” (Wikipedia)

Here is a list of resources to get you started as you integrate social media into your business strategy.

If we want to stay current in today’s world, we need to do this.

Network & Build Expert Credibility At The Same TIme: Content as a Referral Source

Network & Build Expert Credibility At The Same Time: Content as a Referral Source

Here’s a great new service called Help a Reporter Out (HARO) – this service, founded by PR Geek Peter Shankman, matches journalists on a story with expert sources. Anyone can sign up to get the three daily emails full of stories just waiting for you to contribute to.

HARO started out as a Facebook group as a way to keep track of journalist’s looking for a particular expert for a story. The free service, that essentially hooks journalists up with credible sources to interview, grew rapidly and needed a home off Facebook to manage the size. As of this writing HARO is approaching 20,000 members. Hey, it’s free and its works, no surprise it grew.

Journalists go online fill out a form and their request gets added to the three time daily email distribution to members. As a member, If you see a story that you could contribute to, your simply reply directly to the query. A word to the wise, replying off topic may get you kicked off the list. Quality over quantity is what works here.

So, If your looking to promote your business sign up here. Get in the habit of scanning the daily emails quickly and see if any stories jump out at you. Keep your replies brief and to the point. Journalists love trends and ideas backed up with data, so add that as well as a pre-written paragraph of what makes you an exert.

If you’re a journalist and want to start putting your story ideas out for comment, experts or even research, sign up here. Keep in mind this includes podcasters looking for guests, bloggers doing research for a post, authors needing experts and case studies for a book, as well as journalists writing a story for a major daily.

6 Steps to Reccession-Proof Your Career Right Now!

6 Steps to Reccession-Proof Your Career Right Now!.

“In a challenging economic climate with over 60,000 US jobs lost in June, you definitely have to recession-proof your career. This means that if top leaders of your company are starting to leave and your company is in trouble, you must develop a career safety net. There are two categories in which to focus your efforts: job search tactics and job saving tactics.”

A couple of key suggestions from this article:

Job Saving Tactics

Toot Your Own Horn (always a good idea)
Be as visible and vocal about your contributions as you can. Do your job and do it really well. Volunteer for committees. Make sure your boss and your boss’s boss-knows what you’re doing. If your contributions are essential to the company there’s less of a chance you’ll be the first to go.

Develop Relationships with Power People
This is not sucking up, but just making sure key people know who you are and what you’re doing. It helps to have the right allies. Volunteer with a key project, participate in meetings, and come in early, stay late if that’s the best way to get some face time.

Job Search Tactics

If you have been laid off from a job or decided it’s time to look for another job, then do the following:

Network now
The classic mistake is waiting to call all of those long lost friends and former colleagues only when you need something. Make a list of 50 people outside of your inner circle. Check in with them periodically and probably the best way now-a-days is to send a quick email. Staying in touch with your network is an important key to finding your next job. According to a recent survey, 75% of people looking for jobs find one through a network.