Tag Archives: networking

Why Tweet When You Can Blellow: Microblogging for Freelancers and Web Workers

We’re all about finding jobs or starting your own business in this rough economy.  If you want to be more focused in any of these endeavors, you might give Blellow a try.  Blellow is a blellow logoniche  microblogging site to join groups, find projects, check the job board, and meetup with other Blellow members. Jennifer Van Grove describes it in Blellow: A Better Microblogging Tool for Freelancers and Web Workers.

  • Name: Blellow

    Quick Pitch: Blellow is a social network allowing freelancers and professionals to collaborate, find work, and solve problems through a friendly, familiar micro-blog interface by answering the question: “What are you working on?”

    Genius Idea: One of the reasons that people are embracing Twitter with open arms is the quality of people and networking opportunities that arise from the 140 character community. With Twitter trending towards the mainstream, however, conversations are becoming more social, so freelancers using the popular microblog to find clients and projects might start to feel like a small fish in an expansive sea.

    For niche networking with a professional purpose and Twitter-like feel, we can now turn to Blellow, a more focused microblogging site to join groups, find projects, check the job board, and meetup with other Blellow members.

    blellow home page

    The Twitter-similar site launched at SXSW and asks users, “What are you working on?” to foster professional conversations and create networking or project-related conversations. Members can update their status, seek advice when stuck on tasks, share files, give and receive kudos for peer-to-peer help, engage in threaded conversations, and join public or private or groups. Kudos are like credibility, so each time you receive kudos for a job well done, you’ll rank higher in Blellow search results, which could expose you to new clients and more work opportunities.

    blellow-job-board

    Blellow also has three important features for freelancers looking for gigs: a job board, project listings, and a meetup page. The job board is a community-generated list of full-time and freelance jobs that Blellow users can peruse for work, while the projects page lists paid and pro bono deliverables which include the available budget for the project. Plus, if you’re looking for professional face time with other Blellow members, you can check out upcoming meetups or create your own.

    blellow-group

    Blellow would be a killer app if it offered a better way to find friends. Currently the site limits users to inviting friends or searching for existing users, but it would be beneficial to see the TwitterTwitter reviewsTwitter reviews friends and email contacts shared in common with the Blellow user base. Blellow, however, does make it easy to self-identify yourself with groups based on your specialties or interests. Group conversations abound using the % + group name tag, and updates of that nature typically get quality replies. For $5/mo or $10/mo, Blellow users can create private groups with 1 gig and 10 gigs of space, respectively.

    Since Blellow is so new, its Achilles heel right now is the sparsity of people, jobs, and projects, but the site does serve freelancers, Web workers, and information seekers extremely well with the groups feature. So, Blellow’s survival will depend of whether we Twitterers will find enough value in creating and maintaining another microblogging profile.

    For a quick tutorial on the site, watch this video:

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Hot Conference Networking Tips From the Gurus

Scott Allen, who writes about entrepreneuring and has just come from SXSW Interactive and picked up some tips from networking expert and author Thom Singernger on how to network a big multi-day conference.

In Top 10 Conference Networking Tips, Scot says “one of the main reasons that people site for attending a conference is the networking opportunities. Yet they often leave the event feeling they made few or no connections. Here are 10 Tips to help you get the most out of connecting with others at a conference:

1. Have a plan. Know in advance whom you want to meet (directly or the type of people), which speakers you want to hear, and what tradeshow booths you want to visit.

2. Set appointments in advance. If you know that there will be people in attendance whom you know that you would like to see, call or email a few weeks in advance to schedule a time to meet for coffee, a meal, or a drink. Do not hope to “run into them”, as your paths might not cross at a time when you can spend quality time together.

3. Do not focus on meeting the celebrity speakers. While meeting famous authors, speakers, and other gurus is fun, you are one of hundreds who will come up to them and shove a card in their hands. Instead, place you focus on meeting other people in attendance at the event. It is the other attendees who you are most likely to bond with and create real long lasting mutually beneficial friendships.

4. Talk to the people sitting next to you. When you walk into a seminar, take the time before the presentation begins to say hello to the people seated around you. I call this the “power of hello”. Once you have said something as simple as “hello”, it will be easier to talk with them later in the week if you see them again.

5. Ask questions of people you meet. Never lead with your “elevator pitch“. People are more interested in themselves than they are in you, so ask them questions to help them get to talking.

6. Put your technology away. Do not run to your phone, BlackBerry, or laptop at every break. When you are working on electronics you send the message that you are unapproachable because you are busy. Utilize the time on breaks to converse with others.

7. Do not automatically send a LinkedIn or Facebook request. So often people immediately send social networking link requests to people they just met. However, different people have different policies about whom they link with. If they believe in only connecting with those whom they have established relationships, you make it awkward if you send them a link too early (which they then ignore). Best is to ask people if they would welcome such a link at this time. Be respectful of the fact that they might use social networking differently than you do.

Immediately following them on Twitter is okay, as Twitter does not require a mutual connection acceptance.

8. Read their stuff. Many people are active bloggers, twitterers, authors, etc… If people create the written word, seek out their work and read it. It is a great way to get to know people by reading their stuff, but they will also be honored when you tell them that you read their blog or follow them on Twitter.

9. Introduce others. When you meet cool people, be the conduit who connects them with others who might be beneficial to them. This includes others at the conference, as well as other people you might know back home. If you ask the right types of questions, you will easily spot connections that can help others. Don’t ever worry about “what’s in it for me”, but instead just be the person who helps others. You will over time that others will help you too.

10. Follow up. If you meet interesting people and you never follow up, it makes no difference. Own the follow up after you meet people and send them an email (or better yet, a handwritten note) telling them how much you enjoyed talking with them, and plan for future discussions.
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A few of the attendees at Thom’s session had some great additional tips:

  • When attending evening parties, get there early. That way a cluster of conversation builds up around you and you don’t face the challenge of working your way into other clusters like you do if you arrive late.
  • Another great way to meet people at parties is to play the role of informal host. For example, know where the host or celebrity guests are, where the bathroom is, the name of the waitress/bartender, etc. Stand near the entrance and be of service to people.
  • When you get business cards, jot a brief note on the back – where you met them, what you talked about, etc. That will make it much easier to follow up with them.
  • A great way to follow up with them is not only to follow them on Twitter, but also to make a brief post about your conversation with them. Promoting other people is a great way to create value for them and build the relationship. (If you’re unfamiliar with Twitter, see Twitter for Entrepreneurs. If you’re already on Twitter, you can follow @ThomSinger as well as me, @ScottAllen.)

I invite you to follow me as well, @gretchenglas,thanks.

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Networking Is A Skill You Can Develop – And You’d Better Start Now

Are you a master networker?   Some of us are born to network; these are the extroverts that seem to have been born with a flashing smile, exuding warmth and amiability, skillfully dropping tidbits demonstrating their unquestionable expertise into any conversation. They appear to have a deep and seemingly endless well of anecdotes which all circle back seamlessly and unobtrusively into tales which underscore their professional success.

Others of us, for whatever reason, do not find this a natural skill. We have to be coached, cajoled and coddled to do it at all.  Others occassionally remind me of my long gone cat, Redford, who, when I gently tried to pull him out of someplace he shouldn’t be, clung mightily to wherever he was and dug into the rug, leaving a long trail of claw marks along the way.

Remind you of yourself?  Well, whether you are a natural or have had to be coached, we all know we have to network as that is the path to success.

Think about it.  Which is more likely to lead to actually getting business for you or your company:  Sending out 100 brochures or emails, getting 100 clicks on Google Adwords, or networking and spending one on one time with 100 colleagues with whom you will find something in common, exchange contact information and explore what you might offer each other?  It’s a slam dunk.  You have to network.

Ivan Misner, author of The 29% Solution: 52 Weekly Networking Success Strategies and a leading expert on business networking, has a great deal to say on this subject. Misner, the founder and chairman of BNI (Business Network International),  takes his title from a study that launched the six degrees of separation theory, which actually revealed that only 29% of the population is connected within six degrees. So, imagining you are only six degrees away from someone has now been debunked. You have no choice but to stop thinking your aunt’s hairdresser will connect you with the perfect business contact ( although, don’t rule it out).  You really have no choice but to start networking, in a purposeful and methodical way.

Develop a networking plan.  Set goals, both near term and long term.  Start developing within yourself….yes, you can…the top 10 traits of master networkers:

Timely follow up
Positive attitude
Enthusiasm/Motivation
Trustworthiness
Good listening skills
Commitment
Gratitude
Helpfulness
Sincerity
Dedicated

Become what Misner describes as catalytic people; those who make things happen. They possess a blend of initiative, intention, confidence and motivation which sets things in motion.

I’m as daunted by networking as anyone else……except those born extrovert networkers.  But I just focus on my passion….. and, if you’re like me you are passionate about whatever you’re doing, whatever business you’re in….( and if you’re not, change businesses)…and I know I’m going to be discussing that with like-minded souls, so I just get out there and do it: network!

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LinkedIn Applications Add Depth To Your Profile/Resume

Since Linkedin has become the “resume” that most of the movers and shakers on the web turn to, it is certainly one in which we want to put our best foot forward. But, in addition to that……remember, our goal a either job seekers or perennially ambitious professionals, is to stand out from the crowd…… we want people to get to know us in a little more depth.  More detail sets us apart as unique and allows us to display some of our expertise

JobMob.offered one of the first reviews of linkedin applications First Review: Using LinkedIn Applications to Show Professional Job Success |

LinkedIn Applications

They review 9 initial applications and if you’re interested, you should read the entire review.

I only selected three I found useful for the moment:

BlogLink by TypedPad pulls in blog posts from any blogs you’ve defined in your LinkedIn profile’s Websites section. The posts are displayed directly from each blog’s RSS feed, initially with just an excerpt and a ‘read more’ link. ( Let’s readers know you’re a thought leader, or interesting or humorous of whatever your unique skill is.)

Reading List by Amazon lets you keep track and show which books you’ve read, are reading, planning to read or would like to read. You can also find people with similar tastes (industry leaders? potential bosses?) and subscribe to follow their Reading List and discover which books you should be reading. Can you imagine coming to a job interview and spooking the interviewer by saying you’re reading the same book as they are? ( Again, you can give your take on a book and weave in your areas of expertise.)

My Travel by TripIt is a geographic locator tool giving you an easy way to see which of your connections is physically nearby or will be soon. ( I think this is really a cool tool and can help  faciliate your networking.  You can let everyone know where you’ll be, with great ease, and ask if any in your farflung network havev recommendations or want to meet up with you.)

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Six Degrees of Separation- Land A Job Through Volunteering

Six degrees of separation.

Image via Wikipedia

Six Degrees of Separation- Land A Job Through Volunteering- AdvancingWomen.com.

According to Judith Luther-Wilder, CEO of Women Incorporated, a company she founded, “Everyone, including the pet pig, has written a book about networking. Twenty rules do not work. Each community is different… At its best, networking is exploring personal interests.”

Luther-Wilder puts a great deal of emphasis on connecting between volunteering for an organization and networking. When you volunteer for an organization, you will instantly have something in common with the others in it, and that will be an initial bond offering a comfort zone to get to know them better. If contemplating a career change, volunteering offers the individual the opportunity to learn and be appreciated, at the same time while providing the environment to decide if this is really the change they want to make. An oriental studies major, Luther-Wilder credits volunteering as starting point for every amazing job she has had.

Opportunities exist in volunteering that may not be available in the traditional corporate environment. She was speaking, as a volunteer, about war crimes to an audience that included Peter Sellars, the director of the Los Angeles Opera. Impressed with her abilities, Sellars proceeded to offer her the job as executive director of the LA Festival. This was a position that neither her academic training nor prior job history would not necessarily have “qualified” her to obtain through traditional channels.

Lee Bright, President of Bright Marketing International and Director of Marketing for The Food Show, teaches a seminar entitled, “Building a Relationship in Five Minutes or Less.” Bright has an amazing ability to draw out people, and she truly listens to what they are saying. One of the keys to networking Bright says is, “the ability to make a person feel they are the only people in the world. What people remember about you is how interested you were in them.” Everyone likes to talk about themselves, especially their favorite things whether it is their business, children, issues, or hobbies.

“If you are genuinely interested in someone, it will show,” a belief Bright and Luther-Wilder share. “People do not like to be worked,” contends Luther-Wilder. “Networking is not a volume business. When there is a connection it is because of a commonality of interests.” Reciprocity is another element that needs to be emphasized. If someone asks for your help and it is something you can do, do it.

She tells the story of a friend who sold real estate, who started out volunteering for local political candidates and non-profit agencies dealing with women’s issues. She discovered she loved the advocacy and fundraising. Through the contacts she made in these two areas, she was able to leave real estate for a career in the non-profit world as a development consultant

How Volunteering Can Help You Land Your Next Job,

In this post, author, Rebecca Metschke, notes “You can use volunteering as a means to help ( explore you next career opportunity). Rest assured: volunteering will not eat up all your time (which means you’ll still be free to pursue other avenues which can help you to with your search concurrently) – depending on the organization, you may find ample opportunities to help in the evenings or on weekends.

Choose the organization wisely. Keep in mind where you want to go and what you want to accomplish with your career. Consider how the job will help you sharpen your skills, or provide you the opportunity to learn new ones. Once you’re there, see if you can get on a planning committee or figure out some other means to broaden your exposure within the group and build your network. Never underestimate the fantastic connections you can make as a result of your volunteer work.

If you’re already volunteering, look at your organization and your job from a different perspective. Suppose you’ve been donating your time at your church – or at the art museum – or at your local school. Now that you’ve been laid off, think about that volunteer role and how it relates to your career. How can it help you with your job search? What new skills might you be able to learn? Have you actively networked with people there? If you’re looking for work, have you let these people know about it?

Your volunteer experience may also lead to a full time position with the organization to which you’re donating your time. When a position opens up, a volunteer can be the perfect fit. You’re a known commodity. You’re familiar with the project. You understand the nature of the foundation or non-profit or school or campaign (fill in the blank) from the inside. You get the idea – they’ve already taken you for a “test drive” and they like what they see.

Volunteering can be a win-win. It gets you out of the house, you’re making a contribution – and you just may find your next “day” job in the process”

Synchronicity, six degrees of separation, networking; it is all about people connecting and remembering that perfect source can come from anywhere.

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“Rumors of Our Progress Have Been Greatly Exaggerated”

{{w|Carolyn B. Maloney}}, member of the United...

Image via Wikipedia

Feminist Law Professors » Blog Archive » Inverview With Congressional Rep. Carolyn Maloney About Her New Book, “Rumors of Our Progress Have Been Greatly Exaggerated”.

This is exactly the kind of coming together and collaboration of women’s communities of interest that AdvancingWomen.com has been talking about and, hopefully, encouraging.

Part one here. Part two here.

In this instance, Feminist Law Professors and The New Agenda are focusing on the same themes found in Rumours of Our Progress Have Been Greatly Exaggeratedand reflected in this Interview With Congresswoman Carolyn Maloney by MadamaB, Crossposted at The Confluence and MadamaB’s own blog

Congresswoman Carolyn Maloney is described by author, MadamaB, as a “gracious, intelligent, fiery and fabulous feminist.” Among the many points Congressman Maloney makes is that real progress will come “when there is a critical mass of women in government. Once 30% of our representatives are women ( Ed. some say 50%) , women’s issues begin to be addressed. The United States is nowhere near that critical mass yet.”

What is important, in the context of women’s emerging communities on the Net, is not the specific point a women’s activist makes, but the fact that she is taking a pro-woman stand in a society where there is a systemic bias which diminishes women and results in limiting their progress.  What is significant in this instance is that Feminist Law Professors , The New Agenda, The Confluence and MadamaB’s own blog have all come together on the Net to reinforce each other’s perspective on the themes in Maloney’s book.

AdvancingWomen.com‘s position is that “it is important that a meaningful part of content on the Net be shaped and produced by women and offer new paradigms to support women’s advancement…. Our first task is to foster a sense of inclusive community among women’s groups with many different agendas and ideologies because that is the catalyst which will drive open communication among them and form the foundation for both networking, and its further evolution into a support system….
To achieve women’s advancement in many areas – business, law, politics, academia –  we need a critical mass of women and women’s organizations to share their knowledge and strategies.”

When AdvancingWomen.com sees women’s groups like Feminist Law Professors , The New Agenda, The Confluence and MadamaB come together to share their knowledge and strategy, we feel very encouraged that the first steps towards that synergistic nexus of women’s communities on the Net has been taken and its evolution in growth and influence has begun.

When we look at the tools women have created or managed on the Net, a common theme runs through them: “Tina Sharkey at Johnson & Johnson’s (JNJ) BabyCenter ( networking and sharing information about child care and child raising); Caterina Fake, co-founder of Flickr (photo sharing); Mena Trott, co-founder and president of blogging powerhouse Six Apart ( connecting and communication through blogging); and Gina Bianchini, CEO of Ning, which lets users build their own social networks ( do it yourself, customized social networking)”.  In one way or another, all these women have addressed the technical “how to” part of the equation of women’s communicating and networking on the Net.  Other groups, many just now forming, are driven by the need to fill this new engine for thought and dialogue with their own passion, to level the playing field for themselves and other women.

In the beginning,  many purposeful and committed women may have found themselves a bit put off by the jarring disconnect of the techie culture, in contrast with their own more reflective styles. Very young men in tight T shirts with screaming logos or rebellious, clever or obscure quotations, slumped in bean bag chairs for an all night “hackathon” until some got leg burns from their lap tops, amid crumpled, empty pizza boxes, crushed Red Bull cans and blaring music pulsating through a giant open space, frequently a loft or run down office. Was there a flash of genius there?  Definitely, sometimes.  Mostly they could have produced the same work from 9 to 5 but the crazy hours and adrenalin high were all part of the exuberant experience for them.

For equally driven women, either in their corner office, having fought tooth and nail to get there, or who might have met at Starbucks for a latte or a caramel frappe, or be sipping oolong tea on their deck or multi-tasking in their home office, Blackberry in one hand, baby on a hip, stepping over the tennis shoes of their son, roughly the same age as the founders of some of the new Net companies like Facebook….there may have been a sense that they didn’t belong in this new Net frontier.  Not that the wonderboys were swinging open any doors for them.  But women have long ago learned no one is swinging open any doors for them.  If women want to walk into the tech scene and become powerhouses on the Net, we have to step up, open our own doors and “make the path by walking on it.”

AdvancingWomen.com has no doubt that women will go for it and stake our own claim to our sphere in the Networked world, particularly now that the social networking era with all of its new, automated tools is upon us. We have a hunch that “our” Net, the “women’s communities’ Net” will be different.  It will be less about technical wizardry…..not that we don’t appreciate every ounce of that as it makes our work easier….give us those WordPress plug ins by the barrel full; it will be more about solving deep rooted problems woman have faced.  It will be less about reaching out for new Net frontiers to conquer, than working together to reshape attitudes and stereotypes from the past that have prevented us from crossing old frontiers.

This time, we don’t have to ask permission to join the “old boys’ game”.  ( Many of the old boys got “kicked under the bus” by the wonderboys anyway.)  This time we have the tools and the ability to use the Net to route around the existing power structure, bypass the gate keepers, and ignore the often condescening “talking heads”  to speak directly to each other, each from our own community of interest reaching out to like-minded others.

Also see:

Community on the Net – The Platform To Network, The Power to Mentor

Don’t Cry for Us, Silicon Valley

Community on the Net – The Platform To Network, The Power to Mentor

Image representing YouTube as depicted in Crun...

Image via CrunchBase

AdvancingWomen.com

Community on the Net has a transcendent role as , simultaneously, the beginning, means and end product of networking and the development of community, specifically women’s communities.

Back in 1996 when AdvancingWomen.com was one of the first women’s sites on the Net, joining the scientists, engineers, government workers, and a few bold pioneers, we were just entering a whole new world and a new era, and much like the dinosaurs crawling out of the swamps, when we saw the light, we must have blinked.
I remember writing articles to explain to women what “Cyberspace” was, what emails and chat rooms were, and how to use them. But, since then, in our new networked world, we have all gotten up to speed and gone on to become prolific users of YouTubeFacebook, Tweet and the entire blogosphere and  social networking panorama.
I look back and see how remarkably prescient some of those early  articles were.  Somehow we knew “As consumers grow familiar with the Net, their appetite for real time information, delivered in the most convenient and accessible way will continue to increase voraciously. People will want news, weather, the ability to order books or cars, to get a map, access a how-to site, or ring up a sale on an antique listed on eBay, all from their cell phone, Palm Pilot, Blackberry or even their watch.”
Probably it was Bill Gates or possibly Steve Jobs who foresaw that future, even then.
But, even then, AdvancingWomen.com knew two important things:


1. There are unique characteristics of the Net which make it an ideal vehicle for community formation and networking


2. Women’s communities on Net in could play a pivotal role in establishing a electronic networking structure to support other women.


The quintessential experience on the Web is the formation of communities of common interests. This capability of the Net to break down masses of people into communities of interest is a critical factor.
AdvancingWomen.com believes it is important that a meaningful part of content on the Net be shaped and produced by women and offer new paradigms to support women in their attempt to advance. The Internet has empowered us to become a nation of citizen journalists,  sending in our videos of hurricanes to CNN, and writing on our blogs about what matters most to our communities of interest. The Net today, particularly with its new, free communication platforms such as Workpress, and the many automated blogging and social networking tools available, opens up the potential for an historic landmark in serious communication. It advances women’s hope that women around the world will accept this challenge and choose to use the advantages they have been blessed with — their education, talent, abilities and determination — to advance women everywhere.
Our first task is to foster a sense of inclusive community among women’s groups with many different agendas and ideologies because that is the catalyst which will drive open communication among them and form the foundation for both networking, and its further evolution into a support system. Ideally, a support system requires cohesiveness. A group with common goals can build on a shared history, shared experiences.  We do not have to share all our beliefs and ideologies.  We just have to share the belief that there is still work to be done for women to advance, and share our binding common commitment to that goal.
To achieve women’s advancement in many areas – business, law, politics, academia –  we need a critical mass of women and women’s organizations to share their knowledge and strategies. We need ” to use more of what (women already ) know, to create opportunities for private knowledge to be made public and tacit knowledge to be made explicit” . Communities of interest foster teamwork, nourish social forms of learning and provide a means to capture, synthesize and formalize knowledge, to marshal its use into action plans.  All of this can be captured and put forth on the Net.

Perhaps the most exciting part of the Net are the new communities being forged with new perceptions, new alliances, new agendas and a focus on communication as a means to achieve their goals. Site by site these women’s communities are forming a nucleus of a women’s support structure on the Net, not just to address a single issue, but to support women in all their multi-faceted challenges, from careers and education to seeking family friendly legislation and more women legislators.
AdvancingWomen.com is one such community, which fuses the power of the Net, as a communication, networking and information tool, with the compelling agenda of women seeking the most effective means to advance their careers or business.
The New Agenda , a non-partisan women’s group, seeks to bring about a systemic change in the way women are treated in the media, by the government, at the workplace, and at home, working towards parity in the government and in the workplace.
There are  many such women’s groups working on the Net to advance women.
But there is much which remains to be done. The Net is not a passive experience in which you are fed news or entertainment; the Net is an interactive medium which encourages participation and response and features two way communication, forums, group discussions, debate, voting. You can get on the Net and , by participating, help shape it into what you want it to be.  You can choose to harness the power of the Net to make progress for women so their voices will be heard and they will have equal access to pay and power and benefits. The Internet is very much like democracy in that ,even if you are entitled to vote, you must still get out and do it yourself. You can’t assign it and you can’t delegate it . You must do it yourself.
As an old proverb says, you make the path by walking on it. And you put the Web to Work for women by networking on it. Who better to shape the future of the Net, than you?

AdvancingWomen.com

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Marketing Brand “You”

Personal branding isn’t only important for promoting a product, business or political cause, but also for promoting yourself .

  • Think of yourself as your #1 product.
  • Manage your career like your #1 product
  • Market yourself like your # product.

http://prvision.files.wordpress.com/2008/05/400px-famous_brands.png

The first priority in developing “Brand You”, is to develop your skills and abilities and professional reputation. You can do this by identifying your strengths, value and accomplishments, then broadcasting them in your community, through social networking sites or on the web with your own page.

An observation to consider by Alisha Nicole on her blog, PR Vision: ” I came across an interesting site created as experiment in brand perception. Noah Brier’s Brand Tags shows visitors a logo and asks them to submit a word or phrase that they immediately associate with this brand.  “The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is.”

The take away from that observation on brand perception is that you have a blank canvass on which you get to create the best possible, and also true, image of yourself.  Focus on the positive, on your best traits, strongest skills and greatest accomplishments.  Modesty doesn’t create opportunity.

The benefits are many. Personal branding:

  • Adds perceived value to your product or service
  • Increases your earning potential
  • Differentiates you from the competition
  • Enhances your reputation and prestige
  • Positions your focused message in the minds of your target market
  • Confers top of mind status
  • Increases your authority and credibility

Branding yourself should become a life long habit. Once you’ve recognized and developed your strengths, think about how you best connect with people. Consider what your target audience needs and wants, identify the value you deliver to meet those needs and wants, and communicate that value in a way that reaches your target market through the channels that work best for you.  Word of mouth works.  Speaking works and giving presentations works.  Websites and social networking sites work.  Practice them all.  Or start by identifying which venue you feel most comfortable with and do that first.  But keep expanding your comfort zone until you’re doing them all.

Brands are built over the long term, so don’t expect instant results.  But the rewards and benefits are also long term, so an investment of time and energy in building and broadcasting “Brand You”, will be a productive and valuable investment earning lifetime returns.

( Brand Perception graphic from PR Vision by Alisha Nicole)

See also Professional Online Career Portfolios

Go to Your Edge and Push Past It

Go to Your Edge and Push Past It | Small Business Marketing Blog from Duct Tape Marketing.

AdvancingWomen.com talks quite a bit about putting yourself out there, recognizing the edge of your comfort zone and reaching deep inside yourself to summon all your resources and move beyond it to the next level.  It is not a single act, it is an ongoing process, like exercise to become more fit. So we are in complete agreement with author  John Jantsch who posted this excellent advice on pushing past your edge:

“There is a thread that runs through most Eastern spiritual practices, such as Yoga or meditation, that urges the practitioner to go to the edge of comfort and push just past it before returning. The idea behind this is that the place you push to becomes your new edge for the next time.

Personally I think this notion applies very well to the small business and marketer.

One of the best practices you can adopt in growing your business is to continually look to marketing strategies and tactics that make you uncomfortable and then add them to the mix. Since marketing doesn’t always come naturally to most small business owners this indeed can take intentional practice. The thing though about moving beyond your edge is that you don’t really need to know exactly how you are going to do it, you simply need to commit to doing it and breath.

Here are a few suggestions that you might consider.

  • Contact a local organization and offer to provide a workshop on something you are passionate about.
  • Contact an industry publication, including blogs, and offer to write a killer guest editorial or post
  • Contact an industry rockstar or journalist and request an interview for your podcast or blog
  • Contact a high profile talk show and pitch your killer trend story
  • Pull out a blank sheet of paper and create a list of goals that take your breath away

None of this is that hard by the way. It’s simply a decision. You can’t phone marketing in and expect to grow, you’ve got to go deeper and deeper, day by day, and push beyond your comfort edge.”

For more, see John Jantsch , Entrepreneur, Marketing Coach

How to Future-Proof Your Career

How to Future-Proof Your Career.

Karen Williams

“In the current economic uncertainty, you may be concerned about the security of your job and may be reluctant to make changes even if you are dissatisfied at work. But even if you are happy with the status quo now, what could you do to improve your opportunities in the future?

To future-proof your career, follow my top tips and take one simple action today.

1. Keep up to date with changing technology. What skills do you need for your job and what will help you in the future? Keep your technical skills current, even if it doesn’t directly relate to your job right now. If you are proactive, it will put you in a good position for future changes.

2. Develop your competencies, skills and experience. Keeping up to date with your professional development is important in any industry and will help you to develop skills that can be transferred to other positions. Competencies include areas such as leadership, communication, innovation and interpersonal skills. What competencies are important for you or your career? Take some time to design a plan to help you to develop these skills.

3. Create a record of your achievements. When many people develop their CV’s, they can remember the most recent achievements but forget those that happened a while ago. However, these may also be important to the requirements of a new job. If you keep a record of your achievements and successes, you will be able to list and describe these situations in an application or interview situation.

4. Build and maintain a professional network. When you are seeking a new job or are making contacts as part of your business, building a network plays a key part. Develop relationships with people both inside and outside your organisation. Make contacts with people who can encourage or mentor you, support your development and offer new opportunities.

5. Be aware of changes to your industry or environment. By reading trade journals, the business press and keeping an eye on the news, you can become aware of any emerging trends or challenges that may affect you. This will help you to take advantage of new opportunities or change jobs if the future looks tough.

6. Develop a plan for your career. There are few people who work in an organisation where they have a clear career path laid out ahead of them. As the adage says, “if you fail to plan, you plan to fail”. To achieve your potential, consider where you want to be in one, five or ten year’s time. Then decide what you need to do to get there – set yourself some goals and most importantly, remember to take action!”

These are all excellent tips in good times and bad, techniques to keep your career moving and you one step ahead of the power curve.