Image via CrunchBase

I was just delving a little deeper into new and useful tools on the horizon for social media marketing when I stumbled upon Flowtown.  Luckily, I also stumbled upon an in depth review by a woman with impeccable credentials, including an MBA from Yale School of Management. Devon Smith, the author,  decided to dig deep to discover the value of Flowtown, which has also been discovered by such stalwarts as The Wall Street Journal, The New York Times, Bloomberg, Fast Company and Inc.

As Devon tells us in Flowtown: Worth it? “Flowtown helps you discover & manage the social side of your email list….The steps are pretty simple: import your email list (whether via csv, manually, gmail, campaign monitor, iContact, or Mail Chimp) and Flowtown will tell you which of (at least) 50 different social media profiles (although I only found Facebook, Twitter, MySpace, LinkedIn, Flickr, StumbledUpon, Amazon, Pandora) is linked to each user. Or rather, to those particular email addresses. It’ll look like this (with emails erased to protect the innocent in this case):

As you can see, social media icons pop up next to each person. ”

Devon goes on to explain further:

“Who are These People?

Here’s a sample of each profile that’s created for an email entry. Now imagine this handsome young gentleman was on my list of small time donors and I’m trying to find out if he’s capable of giving more. Flowtown has handily provided me the tools to infer (new job + an MBA + shares connections with me online = big score!). Especially for younger donors, who may not yet own property or be written about in the Times (can you tell I previously lived as a prospect research stalker?), this is awesome information to be able to track down.”

This is a very full, robust, but to me and other social marketers, I would say fascinating study and overview of the nuts and bolts of  a tool that can provide an social media entry point  or multiple entry points to enable you to build a relationship witn your potential clients or prospects.  Devon walks you through the steps of how you can take your email or Facebook list, put it through the funnel of Flowtown and come out with hundreds of new Facebook and Twitter prospects for very little money and even less elbow grease.

Recommend you give both the article and Flowtown a try.  I am.

It may seem like Facebook and Twitter are all we hear.  But that’s just a piece of the huge social networking puzzle.  Bebo seems to be one to watch: keep track of friends on other social sites in one place.  I’m giving that a try and also putting together a social network using Ning as a platform… really incredibly simple and powerful.  Here’s Adam Ostrow‘s take on the social scene in The Fastest Growing Social Sites:

• Each month (and often more frequently than that) we take a look at trends in social networking, by the numbers. Recently, we’ve focused on Twitter’s astronomical growth – now up better than 2,500 percent in one year – and Facebook’s climb to become top social network over MySpace ().

  However, this month there are a few other trends within the numbers – provided by Nielsen Online – that highlight a few other storylines within the social media space, as well as continue to put meat behind the trends we’ve been covering over the past few months.

  Here are some notable developments from March:

  Ning, which recently announced that more than one million social networks have been creating using its service, is currently the 2nd fastest growing social networking property. It’s traffic is up 283 percent year-over-year, and it now reaches a total of 5.6 million people in the US.

  Bebo, which we recently reported saw a one month surge of nearly 50 percent on the heels of a redesign and AIM integration, has grown 148 percent in the past year, and now reaches more than 6.1 million people in the US.

  This is significant because Bebo is known mostly for being big overseas, but insignificant in the US. The next few months will tell us if this was a one-time pop thanks to AIM integration or a continued trend thanks to some innovative things Bebo is doing with Socialthing.

  LinkedIn () continues to be one of the quickest growing social sites and has more than doubled its size in the past year. It now reaches better than 15.8 million people in the US, ranking it 3rd in total size behind Facebook () and MySpace. It’s no doubt being buoyed by the weak economy and high unemployment as people turn to the site and their connections to find work.

  As for “the big three,” the story remains much the same:

  Twitter () is now growing at a mind-boggling 2,565 percent. In total, it reached more than 13 million people in the US during the month – and that’s just on its website (i.e. – not counting clients like TweetDeck () or Seesmic Desktop ()). Next month will likely see this total continue to swell, thanks to huge mainstream media events like Ashton Kutcher versus CNN and Oprah jumping onto Twitter.

  Facebook continues to extend its lead over MySpace. In March, it saw 69.1 million visitors, versus 55.9 million for the News Corp-owned social networking site. In fact, MySpace was the only social networking site measured in the Nielsen survey that saw its traffic decline year-over-year.

  So, while not much changed at the top of the social media landscape in March, there are certainly a few new storylines emerging that will be worth watching going forward. The full report – sorted by growth rate – is embedded below:

  Image courtesy of iStockphoto, alexsl