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	<title>AW WebBiz &#38; Social Media Blog &#187; Kim Gandy</title>
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		<title>Promises Unkept, The Enduring Pink  Ghetto</title>
		<link>http://www.advancingwomen.com/wordpress/promises-unkept-the-enduring-pink-ghetto/</link>
		<comments>http://www.advancingwomen.com/wordpress/promises-unkept-the-enduring-pink-ghetto/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 17:46:15 +0000</pubDate>
		<dc:creator>Gretchen Glasscock</dc:creator>
				<category><![CDATA[Jobs, Employment, Career Strategies]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Kim Gandy]]></category>
		<category><![CDATA[labor]]></category>
		<category><![CDATA[Lilly Ledbetter]]></category>
		<category><![CDATA[Work]]></category>

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		<description><![CDATA[Today there is an ongoing flap about the consideration of Kim Gandy, President of the National Organization for Women (NOW) , for Directorship of the Women’s Bureau in the U.S. Department of Labor. If you recall, NOW endorsed the all-male ticket of Obama and Biden in the general election.  Some question her motives and believe [...]]]></description>
				<content:encoded><![CDATA[<div class="page-title">Today there is an ongoing flap about the consideration of <a class="zem_slink" title="Kim Gandy" rel="wikipedia" href="http://en.wikipedia.org/wiki/Kim_Gandy">Kim Gandy</a>, President of the  National Organization <img class="alignright" src="http://myweddingreceptionideas.com/images%2Fproducts%2Fcandy%2FJellyBellyPink_tn.jpg" alt="" width="125" height="125" />for Women (NOW) , for Directorship of the Women’s Bureau in the <a class="zem_slink" title="United States Department of Labor" rel="homepage" href="http://www.dol.gov">U.S. Department of Labor</a>. If you recall, NOW endorsed the all-male ticket of Obama and Biden in the general election.  Some question her motives and believe it was a type of &#8220;pay for play&#8221;.</div>
<div class="page-title"></div>
<div class="page-title">All the talk and back and forth in the blogosphere, with many women&#8217;s groups protesting Gandy as a choice, has set me to thinking about the the Women’s Bureau itself.  Specifically, what has it accomplished and is it, in itself, another form of a pink ghetto?</div>
<div class="page-title"></div>
<div class="page-title"><strong>What is a pink ghetto?</strong></div>
<div class="page-title">Elana Centor, in <a href="http://www.blogher.com/node/15266">Can You Ever Escape The Pink Ghetto?</a> explains &#8221; Time was the Pink Collar Ghetto was a term to describe traditional women&#8217;s jobs &#8212; those jobs with low pay and little job advancement opportunities: teachers, nurses and secretaries.&#8221;  It is also used to describe certain spots for women in corporations such as HR, an Marketing or the role of CMO (<a class="zem_slink" title="Chief marketing officer" rel="wikipedia" href="http://en.wikipedia.org/wiki/Chief_marketing_officer">Chief Marketing Officer</a>).</div>
<p><strong>In just about every field there is a corner reserved for women where the pay and prestige are lower even though the work is equally demanding.</strong></p>
<p>Think about it.</p>
<p>As <a href="http://imdiversity.com">Imdiversity.com</a> points out, &#8220;&#8230;.the medical profession provides a case study in the opportunities and problems for women in general. Most women doctors are in the so-called nurturing fields &#8212; pediatrics, family doctors, obstetrics and gynecology. Few are in the more prestigious and highly compensated fields such as neurosurgery or heart surgery. Women remain a distinct minority on medical-school faculties, and there are precious few female deans.&#8221;</p>
<p>In fact, when women begin to be the majority in a field, the pay goes down.</p>
<p>Melanie Perry reports she &#8220;was wondering during a recent <a href="http://augi.com/surveys">salary survey</a> of Design professionals that I did that Training, Marketing, <a class="zem_slink" title="Landscape architecture" rel="wikipedia" href="http://en.wikipedia.org/wiki/Landscape_architecture">Landscape Architecture</a> and <a class="zem_slink" title="Interior design" rel="wikipedia" href="http://en.wikipedia.org/wiki/Interior_design">Interior Design</a> were among some of the lower-paying fields when they obviously require such skills&#8230; then it occurs to me&#8230; those are the fields with some of the highest percentages of women in them.&#8221;</p>
<p><strong>So, my question is, What is it that the  Women’s Bureau is doing for us? </strong> They&#8217;ve had a long time to do it, so why are women still only <a class="zem_slink" title="Labour economics" rel="wikipedia" href="http://en.wikipedia.org/wiki/Labour_economics">earning</a> 78 cents on the dollar for men?  Why is it that <a class="zem_slink" title="United States" rel="geolocation" href="http://maps.google.com/maps?ll=38.8833333333,-77.0166666667&amp;spn=10.0,10.0&amp;q=38.8833333333,-77.0166666667%20%28United%20States%29&amp;t=h">Federal</a> law requires that certified women-owned businesses receive at least 5% of all Federal contracts, but less than 3.2% of all contracts are awarded to women.</p>
<p>Yes, Obama signed the <a class="zem_slink" title="Ledbetter v. Goodyear Tire &amp; Rubber Co." rel="wikipedia" href="http://en.wikipedia.org/wiki/Ledbetter_v._Goodyear_Tire_%26_Rubber_Co.">Lilly Ledbetter</a> act but are individual women going to have to sue huge, rich conglomerates to get fair pay?</p>
<p>I have to wonder if the Women&#8217;s Bureau itself is a Pink Ghetto?  Is it like the <a class="zem_slink" title="Bureau of Indian Affairs" rel="wikipedia" href="http://en.wikipedia.org/wiki/Bureau_of_Indian_Affairs">Bureau of Indian Affairs</a>, there to babysit us and hold our hand and see that we don&#8217;t get off the reservation?  Or, if we do, we don&#8217;t get into too much trouble?</p>
<p>If women are going to be marginalized couldn&#8217;t they at least give us our own plot of land so we could build a casino and make some real money? ( <em>I&#8217;m kidding.</em>)</p>
<p>Long ago many women decided the only way to get a fair break was to start their own business, which women have increasingly done and are making almost $2 trillion doing it.</p>
<p>But we shouldn&#8217;t have to jump out of the labor market to make <a class="zem_slink" title="Equal pay for equal work" rel="wikipedia" href="http://en.wikipedia.org/wiki/Equal_pay_for_equal_work">equal pay</a>.  And that, it seems, should be the base line expectation for the <strong>Women’s Bureau. Whoever is appointed to lead the Women&#8217;s Bureau we should hold her feet to the fire until she accomplishs that one goal.<br />
</strong></p>
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