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	<title>AW WebBiz &#38; Social Media Blog &#187; Huffington Post</title>
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		<title>Caveats for Newspapers; Clues For A Stand Out Website</title>
		<link>http://www.advancingwomen.com/wordpress/caveats-for-newspapers-clues-for-a-stand-out-website/</link>
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		<pubDate>Tue, 21 Apr 2009 14:55:14 +0000</pubDate>
		<dc:creator>Gretchen Glasscock</dc:creator>
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		<description><![CDATA[Image via CrunchBase Robert Scoble, Scobleizer, wrote what, to me, was a really amazingly insightful article on how the newspaper industry has let the Net take away bits and pieces of its franchise until there&#8217;s almost nothing left. But he does  go on to mention a few remaining pieces worth saving and pursuing on or [...]]]></description>
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<p>Robert Scoble, <a href="http://scobleizer.com/2009/04/19/the-newspaper-industry-just-gave-away-another-free-meal-er-twitter-do-they-have-any-left/">Scobleizer</a>, wrote what, to me, was a really amazingly insightful article on how the newspaper industry has let the Net take away bits and pieces of its franchise until there&#8217;s almost nothing left. But he does  go on to mention a few remaining pieces worth saving and pursuing on or off line. ( <a href="http://scobleizer.com/2009/04/19/the-newspaper-industry-just-gave-away-another-free-meal-er-twitter-do-they-have-any-left/">The newspaper industry just gave away another free meal, er Twitter: do they have any left?)</a>.  Examples of the giveaways:</p>
<p>&#8220;Free meal #1. Giving away classified advertising to <a href="http://www.craigslist.org/">Craig’s List</a>.<br />
Free meal #2. Giving away photography to <a href="http://www.flickr.com/">Flickr</a> (look at <a href="http://www.flickr.com/search/?q=China+earthquake">the photos from the Chinese Earthquake</a>, why didn’t this happen on a newspaper branded site?).<br />
Free meal #3. Giving away front page news to blogs like <a href="http://www.huffingtonpost.com/">Huffington Post</a>.<br />
Free meal #4. Giving away “small” community news like births, deaths, birthdays, etc to <a href="http://www.facebook.com/">Facebook</a>.<br />
Free meal #5. Giving away real-time news to <a href="http://www.twitter.com/">Twitter</a>.<br />
Free meal #6. Giving away news distribution to <a href="http://news.google.com/">Google News</a> and Amazon Kindle, among others. With new sites like <a href="http://www.kosmix.com/">Kosmix</a> coming on strong (hundreds of percent of growth month over month).<br />
Free meal #7. Giving away restaurant reviews to <a href="http://www.yelp.com/">Yelp</a>.<br />
Free meal #8. Giving away traffic information to <a href="http://maps.google.com/">Google Maps</a>.<br />
Free meal #9. Giving away celebrity news to <a href="http://www.facebook.com/">Facebook</a> and <a href="http://www.twitter.com/">Twitter</a>. (Why is Oprah on both of those, and why didn’t the newspaper industry lock up Oprah and keep her on a newspaper brand?)<br />
Free meal #10. Giving away local news to <a href="http://www.topix.com/">Topix</a> (at least that was funded by a newspaper brand).<br />
Free meal #11. Giving away business news to <a href="http://finance.yahoo.com/">Yahoo Finance</a> and <a href="http://www.google.com/finance">Google Finance</a> (and something new that will get announced tomorrow).<br />
Free meal #12. Giving away news ranking to <a href="http://www.memeorandum.com/">Memeorandum</a>.<br />
Free meal #13. Giving away astrology to <a href="http://www.astrology.com/">Astrology.com</a>.<br />
Free meal #14. Giving away comics to <a href="http://comics.com/">Comics.com</a>.</p>
<p>What is their latest giveaway? Crowd-sourced news. I visit <a href="http://search.twitter.com/">Twitter Search</a> every day to find out what is “hot news.” That’s something I used to look at newspapers and older media for (radio, TV) but Twitter is just plain better at telling me what is trending.&#8221;</p>
<p>Scoble goes on to discuss what the newspapers <em>haven&#8217;t</em> given away yet, and <strong>that gives us lots of clues to which areas might produce a useful path for a website or blog wanting to stand out from the crowd.</strong></p>
<p>You really need to read Scoble&#8217;s article.  But a few of his ideas are developing and displaying a deeper understanding of a <em>local </em>scene.  Also, focusing to the extent you have and present <em>a much deeper understanding of a narrower topic.</em></p>
<p>Few in the world of Twitter, make the investment of time to understand in great depth, a particular subject they twitter on. Twitter requires speed.  Understanding in depth requires time and reflection.  It&#8217;s possible to do both.  Twitter with speed on many topics but also send out the occasional Tweet linked to a blog or website with a post about a topic which reflects your thinking and your brand, something you&#8217;re researched and thought about in depth. That, I think, is one successful way forward.  One where we citizen journalists and bloggers can bring a lot to the table.</p>
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