Tag Archives: facebook

Dynamic Digital Resumes – How To Differentiate Yourself

9 Dynamic Digital Resumes that Stand Out From the Crowd

It’s all about standing out from the crowd when you’re trying to get someone’s attention and get them to focus on you and your abilities. What better way, then to show off some of your skills or your ingenuity and drive by presenting a more polished and graphic presentation of who you are. Sharlyn Lauby writing in Mashable.com shows us several eye-catching ways to do that:

1. Give the Reader Your History

Michael Anderson’s infographic resume turns his employment and academic history into a colorful visual journey.

And, jumping ahead:

3. Make It Personal

Traditional resumes can be “humanized” by a well-written cover letter. Graphical resumes can add a whole new dimension by visually introducing the person behind the experience.

Federico Moral went with an anthropological theme, placing his skills into the timeline of human evolution.

Francis Homo turns his own silhouette into a frame for his achievements.

Brandon Kleinman adds a really creative twist by making a short presentation out of his Facebook photos.

You get the idea. Make it interesting, make it compelling, make it fun. Show employers you are not only smart but creative and a bit driven, willing to go the extra mile. That should at least take you a long way down the road to your next great opportunity.

For the complete article go to 9 Dynamic Digital Resumes that Stand Out From the Crowd

Beautiful Visual Resumes (labnol.org)
When a Contact Invites You to Send a Resume (money.usnews.com)
A Facebook Style Resume [PIC] (penn-olson.com)

Using Web Tools and Services to Expand Your Capacity on the Web

: Image via CrunchBase

by Gretchen Glasscock

In many ways, today’s web is all about moving beyond our own websites, getting out of our own skins and connecting with others. At the same time, you are connecting on Facebook and tweeting out your 140 characters on Twitter, you also will be checking Twitter or geolocation apps like Foursquare, Gowalla, Brightkite, and Loopt to see where your friends are and what they’re up to. You will be frequenting sites like Yelp to check the reviews that folks in your ‘hood are giving to local restaurant and services. It will be a connected world and, to stay in the loop, you have to do your part. You have to be churning out tweets like the rest of us.

By now, those who work on the web, or are dependent on the Web for their business, understand twittering is no idle pastime. For some of us, it is an essential business activity. And probably for most of us, it should be.

All of us who are web savvy know we should be twittering and building our social media profile, 24/7. We should be working our Facebook connections, polishing our LinkedIn profile, or writing our blog and building our following on a continuous basis. Unfortunately, we can’t. There are only 24 hours in a day and we can’t be working all of them. Even if we could, we couldn’t use all those hours to enhance our social media standing. Here’s the bare minimum of social media we should be constantly expanding and enhancing:

Twitter – for real-time news, trend spotting, shout outs, communication, and learning via TweetDeck and search.twitter.com
Facebook – for keeping up with old friends, meeting many new ones, knowing what’s going on and trending and learning more about your favorite brands ( who knew Coca Cola was so creative & how about that Starbucks?)
LinkedIn – the number one resource for executives on a talent hunt, so a good place to network. Bait for the big fish. Your LinkedIn Profile should be as fresh and up to date as fresh squeezed orange juice. And packed with Vitamin C.
WordPress – to deploy attractive websites loaded with plug ins and widgets to enable them to do heavy lifting on their own, with occasional but diligent monitoring and supervision

So , what to do?

Given the enormous commitment of time and energy it takes to maintain an interesting and robust website or blog , I’ll take all the sophisticated, tech-savvy help I can get. I’m a big believer in automating as many tasks as possible on a website. That’s what plugins and widgets are for: to free you up for the big thoughts, the hot trends, the strategic processes. And for me, that’s where Twitterfeed comes in.

When you start with Twitter I think you have to learn the pace , the quick tempo, trending topics and how to retweet, ie. pass on someone else’s interesting tweet, perhaps adding your own thought to it. Long ago, I used to wonder what was up with Twitter. But, once I got into Twitter, I found it addictive for several reasons. #1: Thought leaders in the Internet space were constantly telling me what they were thinking and what was the newest and the coolest. And #2. I didn’t need a ton of bricks to fall on my head to see what an incredibly powerful marketing tool Twitter could be.

Once I got started, I realized the need for constantly updated information. I also realized one could automate this process, using my blog to feed my twitter account. You just go to Twitterfeed, set up an account, then paste your blog’s feed URL into the text box provided to set up a new feed. You can also set up feeds for thought leaders in your field.

I keep a keen eye out for those “widgets” or “gadgets” as Google calls them, those tiny pieces of automated code that you can install on your page to work tirelessly behind the scenes. If you create and install a Twitter widget on your home page, you will constantly have a stream of fresh and updated content to draw users to your site.

But even if you tweet ceaselessly, which you can now do by following the steps above, it is still important to find time to post to your own website or blog and to develop the right mix between blogging and tweeting.

I don’t know about you, but I couldn’t put out a blog ( or in my case, several blogs), manage several websites, keep up with the social media and work with clients if I didn’t have lots of help from fast, efficient online tools and services which speed up the process and make it more effective. One of my favorite services is Zemanta which is co-pilot of my blog, offering relevant links, suggesting keywords, providing related articles, in case I want to poke around the blogosphere a bit, and, usually, providing a pretty good graphic I can append to give a little pop to the story.

Adam Singer of TheFutureBuzz.com reminds us “ you’re essentially contributing to someone else’s network on Twitter” rather than building your own website or blog following. And , on your blog, “Old articles are valuable and still read years later, given infinite life by the engines. Old Tweets live in archive purgatory where a majority will never be seen again.”

So do both: Twitter, Facebook, social media and your own Blog, which you are building for yourself and for the future. Just find the right balance. And all the tools you can find to help you along the way.

How to Use TwitterFeed: Consistent Twitter Presence (growmap.com)
How to Make Money on Twitter (thesocialmediaguide.com.au)
20 Easy Ways to Promote Your Blog Across the Social Web (performancing.com)

From The Mouth Of A Guru: What The 2010 Web Will Look Like

: Image via CrunchBase

Robert Scoble is a one of the thought leaders and innovators on the web today. He is a smart, engaging guy who gets around to listen and exchange ideas with many of the other web leaders. Scoble’s a great favorite of mine and when he speaks, I listen. And so do a lot of other people.

On his blog today ,Scobleizer — Exploring the 2010 Web Scoble talks about going back to basics and refocusing on his blog. He talks about what some have called his obsession with Twitter and Facebook, where he has, in fact, been a major player. Scoble explains this by saying “All my fun experiments were over on Twitter, Facebook, or friendfeed. You could see that. Mike Arrington even tried to do a friendfeed intervention last December.” So now, Scoble is trying to bring that sense of fun, experimentation and real time zest into his newly re-invented blog. He is also trying to show the rest of us now to do the same, in real time.

(About a week ago I posted From The Mouth of A Guru: Why You Should Blog And Not Just Tweet which has many of the same caveats about the value of focusing your work on your own blog and letting Twitter be your outpost.)

In that vein Scoble lays out what he thinks the future of the web will look like:

“1. It’s real time. Twitter, Facebook and Friendfeed are all moving toward architectures and displays that refresh in real time, or let you see what’s happening right now. We are at the extreme beginnings of that trend. You really should watch the video of the panel discussion I moderated on the state of real time search to get a sense of where this is going. That panel discussion will be remembered for years as a key point. One of the panel members runs Facebook search team. Yes, Facebook is working on real time search. (That video is in two parts since the meeting ran almost two hours long. I really do recommend watching it. Part I is here. Part II is here.).
2. It’s mobile. You’ll see this more next week when the Where 2.0 conference rolls into town, but if 40,000 iPhone apps hasn’t convinced you yet, nothing will. On Monday I’m meeting with Nokia to find out the latest.
3. It’s decentralized. Look at my behaviors. I’m all over the place. Six years ago I did only one thing: blog. Now I Flickr. YouTube. Seesmic. Friendfeed. Facebook. Twitter. And many more. Go to Retaggr and see all the places I’m at.
4. Pages now built out of premade blocks. You build these pages by copying a line of Javascript code to your template. This is very simple once you see how to do it, but for someone who doesn’t know code, or where in the template to go, this is VERY daunting. Silicon Valley has NOT made it simple enough yet for the mainstream to build highly useful pages. See the friendfeed block to the right of my words? I added that by copying and pasting from the friendfeed widget page. If you know where to look a TON of cool pre-built blocks like this are available for you to put on your website or blog.
5. It’s social. This seems obvious to anyone on Twitter or Facebook, but how many businesses add their customers to their pages? Not many. Silicon Valley has done a horrible job so far of explaining why adding people to your websites matters.
6. It’s smart. We’re seeing more and more smarts added to the web every day. Tonight Wolfram’s new search engine turned on. Have you played with it? That’s the 2010 web and check out what you can do with it.
7. Hybrid infrastructure. When I visited 12seconds.tv in Santa Cruz they told me they were using a hybrid approach: they own a rack of servers but they also use Amazon’s S3 to “cloud burst” or take up the slack for files that are popular…

PR People: I even made a place you can pitch me on 2010 web ideas. It’s interesting that a bunch of people are subscribed to that room — probably lots of tech bloggers looking for ideas.”

I put in that last link so those of you who are bloggers could go fishing there for ideas.

I’m certainly going to watching the evolution of Scobles newlly updated blog and trying some of the same tools and strategies myself. Are you? If you do, please leave a comment and tell us what works for you and what doesn’t. We all in this giant web conversation together, now that Web 3.o and the interconnections of social media and dynamic linking have arrived

Still Learning Tweet Deck? Here’s Some Help

: Image by tonyhall via Flickr

I owe this to @charbrown from Twitter. Still trying to learn and make my use of TweetDeck more effective. Charles said to group your favorite Tweeters…. ones who were consistently interesting and you might want to retweet….in one group or column on TweetDeck. That allows you to clear out some of the noise and focus, for the most part, on only quality Tweets.

Problem was I didn’t know exactly how to do that. @charbrown to the rescue! Here’s what he direct messaged me, with admirable brevity:

“At the top of the screen you should see several buttons. the 6th one from the right has a couple of heads, click that ….

continued) … and it will open up a window you can name your new group, it will also allow you to add selected followers

charles brown / charbrown”

Thanks, Charles. It’s even easier than that, since a list of people you are following pops up and all you have to do is check their name and save. Now you’ve also just saved yourself a lot of time sorting through tweets and made your whole Twitter experience more effective. Thanks again, Charles

Review: Tweetdeck (netnewsdaily.com)
TweetDeck Vs Twhirl Review (taragana.com)

How To Seed Your Social Network

: Image by luc legay via Flickr

David Spark (@dspark), a veteran tech journalist , founder of Spark Media Solutions, who blogs at The Spark Minute, has done a lot of research to see how people succeed at growing their social networks. He discovers the patterns and dishes the inside how to’s at 12 Inspiring Stories of Successful Social Networkers. They are all interesting and helpful examples, but I particularly liked:

Seed Your Network

“For six months and with only 150 inactive members, the LinkToCharlotte LinkedIn group was languishing. LinkToCharlotte’s goal has always been to connect local businesses and people in the Charlotte, NC area. Founder Andrew Kaplan decided it was time to juice the membership of his group. In June 2008, he reached out to local influencers who could attract others to his local network.

Already having ties with professional sports teams, tourism, and political advisors, Kaplan sent out personal invites to their respective marketing departments to join the group. Quickly seeing the benefits of being part of Kaplan’s local industry network, they in turn sent invites from their lists to join his network as well. Today, LinkToCharlotte’s LinkedIn () group has grown to 2,000, plus it has expanded to include groups on the NING platform, Facebook (), and Twitter ().”

Take a look at how the LinkToCharlotte LinkedIn group , NING platform, Facebook (), and Twitter () all play off each other. It’s a road map to creating and leveraging your social media assets.

Let me hear what you think if you’ve created or are creating something like this.

Caveats for Newspapers; Clues For A Stand Out Website

: Image via CrunchBase

Robert Scoble, Scobleizer, wrote what, to me, was a really amazingly insightful article on how the newspaper industry has let the Net take away bits and pieces of its franchise until there’s almost nothing left. But he does go on to mention a few remaining pieces worth saving and pursuing on or off line. ( The newspaper industry just gave away another free meal, er Twitter: do they have any left?). Examples of the giveaways:

“Free meal #1. Giving away classified advertising to Craig’s List.
Free meal #2. Giving away photography to Flickr (look at the photos from the Chinese Earthquake, why didn’t this happen on a newspaper branded site?).
Free meal #3. Giving away front page news to blogs like Huffington Post.
Free meal #4. Giving away “small” community news like births, deaths, birthdays, etc to Facebook.
Free meal #5. Giving away real-time news to Twitter.
Free meal #6. Giving away news distribution to Google News and Amazon Kindle, among others. With new sites like Kosmix coming on strong (hundreds of percent of growth month over month).
Free meal #7. Giving away restaurant reviews to Yelp.
Free meal #8. Giving away traffic information to Google Maps.
Free meal #9. Giving away celebrity news to Facebook and Twitter. (Why is Oprah on both of those, and why didn’t the newspaper industry lock up Oprah and keep her on a newspaper brand?)
Free meal #10. Giving away local news to Topix (at least that was funded by a newspaper brand).
Free meal #11. Giving away business news to Yahoo Finance and Google Finance (and something new that will get announced tomorrow).
Free meal #12. Giving away news ranking to Memeorandum.
Free meal #13. Giving away astrology to Astrology.com.
Free meal #14. Giving away comics to Comics.com.

What is their latest giveaway? Crowd-sourced news. I visit Twitter Search every day to find out what is “hot news.” That’s something I used to look at newspapers and older media for (radio, TV) but Twitter is just plain better at telling me what is trending.”

Scoble goes on to discuss what the newspapers haven’t given away yet, and that gives us lots of clues to which areas might produce a useful path for a website or blog wanting to stand out from the crowd.

You really need to read Scoble’s article. But a few of his ideas are developing and displaying a deeper understanding of a local scene. Also, focusing to the extent you have and present a much deeper understanding of a narrower topic.

Few in the world of Twitter, make the investment of time to understand in great depth, a particular subject they twitter on. Twitter requires speed. Understanding in depth requires time and reflection. It’s possible to do both. Twitter with speed on many topics but also send out the occasional Tweet linked to a blog or website with a post about a topic which reflects your thinking and your brand, something you’re researched and thought about in depth. That, I think, is one successful way forward. One where we citizen journalists and bloggers can bring a lot to the table.

It’s Not All About Twitter & Facebook: Other Fast Growing Social Sites

: Image via CrunchBase

It may seem like Facebook and Twitter are all we hear. But that’s just a piece of the huge social networking puzzle. Bebo seems to be one to watch: keep track of friends on other social sites in one place. I’m giving that a try and also putting together a social network using Ning as a platform… really incredibly simple and powerful. Here’s Adam Ostrow‘s take on the social scene in The Fastest Growing Social Sites:

Each month (and often more frequently than that) we take a look at trends in social networking, by the numbers. Recently, we’ve focused on Twitter’s astronomical growth – now up better than 2,500 percent in one year – and Facebook’s climb to become top social network over MySpace ().

However, this month there are a few other trends within the numbers – provided by Nielsen Online – that highlight a few other storylines within the social media space, as well as continue to put meat behind the trends we’ve been covering over the past few months.

Here are some notable developments from March:

Ning, which recently announced that more than one million social networks have been creating using its service, is currently the 2nd fastest growing social networking property. It’s traffic is up 283 percent year-over-year, and it now reaches a total of 5.6 million people in the US.

Bebo, which we recently reported saw a one month surge of nearly 50 percent on the heels of a redesign and AIM integration, has grown 148 percent in the past year, and now reaches more than 6.1 million people in the US.

This is significant because Bebo is known mostly for being big overseas, but insignificant in the US. The next few months will tell us if this was a one-time pop thanks to AIM integration or a continued trend thanks to some innovative things Bebo is doing with Socialthing.

LinkedIn () continues to be one of the quickest growing social sites and has more than doubled its size in the past year. It now reaches better than 15.8 million people in the US, ranking it 3rd in total size behind Facebook () and MySpace. It’s no doubt being buoyed by the weak economy and high unemployment as people turn to the site and their connections to find work.

As for “the big three,” the story remains much the same:

Twitter () is now growing at a mind-boggling 2,565 percent. In total, it reached more than 13 million people in the US during the month – and that’s just on its website (i.e. – not counting clients like TweetDeck () or Seesmic Desktop ()). Next month will likely see this total continue to swell, thanks to huge mainstream media events like Ashton Kutcher versus CNN and Oprah jumping onto Twitter.

Facebook continues to extend its lead over MySpace. In March, it saw 69.1 million visitors, versus 55.9 million for the News Corp-owned social networking site. In fact, MySpace was the only social networking site measured in the Nielsen survey that saw its traffic decline year-over-year.

So, while not much changed at the top of the social media landscape in March, there are certainly a few new storylines emerging that will be worth watching going forward. The full report – sorted by growth rate – is embedded below:

Image courtesy of iStockphoto, alexsl

Energize Your Website Or Blog With A Google Gadget

: Image via CrunchBase

Given the enormous commitment of time and energy it takes to maintain an interesting and robust website or blog, I’ll take all the sophisticated, tech-savvy help I can get. I keep a keen eye out for those “widgets” or “gadgets” as Google calls them, those tiny pieces of automated code that you can install on your page to work tirelessly behind the scenes.

Google Gadgets For Your Webpage offers you everything from mundane functions, like clocks and weather, but also gadgets which can make your site a lot more interactive, like Desktop Chat, Google Talk, Twitter or Facebook, right from your own page.

Yesterday, I started experimenting with Google’s customized RSS feed, which can bring your favorite “stream of news and updates” from your favorite sites to your own webpage. It’s very simple. You just grab the code or tweak the colors, size etc., then grab the code. I started first by installing several customized RSS feeds, in different colors, or “color coded”, putting up social media, tech news and updates, and “5 minutes for Mom” on my site, AdvancingWomen.com. I am so pleased with that, I put on Twitter and Facebook. Next I will be adding Google Talk to a number of pages. Well, I’m pretty blown away with what Google offers so easily. I can tell you I’d been wrestling with some other RSS feeds for awhile, and having trouble to get them to look and act quite the way I wanted. So the simplicity and dynamism of Google’s Gadgets was a big hit with me. Give it a try. And let us know what you think and what gadgets worked particularly well for you.

Essential For Marketers: A Facebook Page To Market Your Brand

We’ve already talked a few weeks ago about Why You Should Start Your Own Page On Facebook and given some details on how you might want to go about executing it. Now we thought a few examples from major and savvy marketers might be very helpful for you…and for me also as I navigate making my facebook page for my brand. Adam Ostrow in Facebook Shares Tips and Case Studies for Brand Marketers describes how the big boys and gals are using this resource to market their brands:

slew of new features

Facebook

described these changes

business

Facebook Marketing Solutions

The brands that Facebook is featuring include household names like Adobe, Lionsgate, and Ben & Jerry’s, but there are still some useful tidbits for those with slightly smaller budgets. For example, Ben & Jerry’s implementation of Facebook Connect is something that any website could deploy with a bit of coding work and zero marketing spend.

It lets visitors to Ben & Jerry’s website select their favorite flavor and share it on Facebook. Then, that user’s friends see the flavor selection on their homepage, and also get a link to Ben & Jerry’s Facebook Page where they too can become a fan.

Meanwhile, for brands looking to spend money on Facebook (), namely by promoting their Page, the Marketing Solutions group shares a number of different types of campaigns. For example, Adobe’s “Real or Fake” campaign includes a game on the company’s Page, where users guessed whether an image was real or Photoshoped.

Adobe describes its results: “About 10% of our page visitors played the game and, of those who played, 6% clicked the “Share” button at the end of the game, and 6% clicked “Buy Now” at the end of the game. Due to this game and media placement, our page received over 6,000 new fans too.”

For Facebook, sharing this type of information using a Page is a great example of a company eating its own dog food so to speak. It’s also good to see that they’re both sharing tips that anyone can do – without spending significant money on Facebook – as well as case studies clearly designed to get big brands to spend big dollars on marketing their Pages.

Additional Facebook Resources for Brands

- New Facebook Pages: A Guide for Social Media Marketers

- 5 Elements of a Successful Facebook Fan Page

- 5 Tips for Optimizing Your Brand’s Facebook Presence

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Mentoring, Tools & Strategy To Succeed

Tag Archives: facebook

Dynamic Digital Resumes – How To Differentiate Yourself

1. Give the Reader Your History

3. Make It Personal

Still Learning Tweet Deck? Here’s Some Help

Caveats for Newspapers; Clues For A Stand Out Website

1. Give the Reader Your History

3. Make It Personal

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