When I was starting out in business I had a difficult time understanding cash flow. I thought in terms of
profit. Making the big score. Incredibly I saw people making big bucks but still teetering on the edge of disaster. I saw business people who thought they could spend their way to success, and, instead crashed and burned. I determined then that cash flow was a mystery I had to master if I wanted to succeed.
You may find it hard to believe there are individuals with $100,000 a month income who find, at the end of each month, they’re spent more than that. There are businesses in the same position. No matter how much cash comes in, it’s always possible to spend more. The reason some people and businesses bump into this reality is not because they are wanton spendthrifts, but because cash flow itself is a more fluid and dynamic process, more subtle and challenging to master than a simple balance sheet. But master it you must, if you want to be in control of your money; master it if you want to survive in business, because without cash, no one cares if you’re worth a million dollars on paper or in widgets, the doors will shut and you will be out of the game.
If you get a handle on the dynamics of your cash flow, that act alone will both improve your business and improve you as a manager, the beginning of a very positive and powerful cycle.
“There are four key reasons why watching cash flow in a business is more important than ever.
First, you can anticipate greater uncertainty of sales over the next several months. Most businesses are seeing smaller and less frequent purchases by customers.
Where a strong cash position is particularly important is during “sales shocks,” which can occur when large, steady customers suddenly stop ordering. If this is because they have found a better price from a competitor, you have a chance to win them back. But, more and more businesses are waking up one morning to discover that one of their longtime customers has suffered a business failure.
Secondly, as I have written about in the past, bank credit is getting more difficult for small businesses to obtain and some entrepreneurs are beginning to have their loans called by their banks.
SBA loans are drying up
The news last week that the Small Business Administration loan program funding also is drying up makes finding credit even tougher. SBA loan funding is down more than 50 percent from this time last year. The SBA program offers guarantees for qualified small-business loans.
Third, just as your business may be feeling the effects of the economic slowdown, so are your suppliers. You should anticipate that your suppliers may begin to tighten their terms on trade credit to help shore up their cash flow.
Some may even begin to refuse to sell to you on credit, even if you have been paying on a timely basis in the past.
Finally, even in a bad economy you may find new opportunities. Don’t count on any external sources such as banks or investors to fund new initiatives.
If you do not have the cash to fund expanding into new products, new markets, or even to buy up struggling competitors, you may not be able to pursue these opportunities.
If you do not do so already, watch your cash flow statements very carefully. And if the business starts to have consistent negative cash flow, you need to also measure and monitor how long your current cash will last.
Develop weekly, monthly and quarterly cash budgets to help make decisions on which bills need to get paid, or can get paid, and when.”
As I mentioned in a previous post, using Mint.com to track your cash automatically might be a big help to watching over those nickles and dimes and greenbacks. Because a Mint screen shows the cash you have on hand and the debts you owe….your credit cards, for example, it can be a bit of a bracing shock, if you have less cash on hand than the amount you owe, even though you’re paying your credit card debt off over time. Nonetheless that shock of staring your finances square in the face and watching them shift may be the shock you need to swing into action, get vigilant, get thrifty, make changes and survive.
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