Thom Singer of Austin, Texas, clearly a guru on the topic says “Take charge your brand and construct a network of cherished professionals with whom you can mutually assist each other in getting your name into the community. In the end, we all need others who will be our evangelists, or all the independent efforts are just wasted. No PR firm can spread the word about you, your company or your services if real people are not on board. Word of mouth marketing is the most powerful tool that you can harness. However, it has to be real, as you can fake “BUZZ”.
If you are not thinking about how to build your “buzz”, remember that you competition is out there looking for how to buy the brain cells of the decision makers in the marketplace. That means occupying the “top of mind” position in your industry. He who owns the most brain cells wins. Never forget that plain but powerful point.”
Keep building your brand, blowing your own horn and projecting your accomplishments. First do it. Then persist
