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		<title>Hello Plinky! Hello Jane And Robot ! And Other Tales of Courage</title>
		<link>http://www.advancingwomen.com/wordpress/hello-plinky-hello-jane-and-robot-and-other-tales-of-courage/</link>
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		<pubDate>Thu, 08 Jan 2009 16:03:15 +0000</pubDate>
		<dc:creator>Gretchen Glasscock</dc:creator>
				<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Lady Webmaster]]></category>
		<category><![CDATA[Jason Shellen]]></category>
		<category><![CDATA[Robot]]></category>
		<category><![CDATA[Vanessa Fox]]></category>

		<guid isPermaLink="false">http://www.advancingwomen.com/wordpress/?p=1795</guid>
		<description><![CDATA[Our hat is off to Jason Shellen! And to Vanessa Fox!  These two brave souls left Google to start their own companies in the midst of a recession. They don&#8217;t talk about gutsy, they epitomize gutsy. &#8220;Jason Shellen, resigned as Google&#8217;s manager of new business development in 2007 to launch Plinky.com, a startup that&#8217;s designed [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Our hat is off to Jason Shellen! And to Vanessa Fox!  These two brave souls left Google to start their own <img class="alignright" src="http://www.labnol.org/wp/images/2007/06/windowslivewritervanessafoxthegoogleladywebmaster-83cdvanessa-fox-google-webmaster-central-1.jpg" alt="" width="224" height="240" />companies in the midst of a recession.</strong></p>
<p><strong>They don&#8217;t <em>talk </em>about gutsy, they epitomize gutsy.</strong></p>
<p>&#8220;Jason Shellen, resigned as Google&#8217;s manager of new business development in 2007 to launch Plinky.com, a startup that&#8217;s designed to inspire bloggers and users of social media sites. Shellen says he was getting complacent working at Google, despite the company&#8217;s domination of the Web.&#8221;</p>
<p>Vanessa Fox, aka, the Google Lady Webmaster, the most well-known woman among the SEO community, who helped build Webmaster Central, one of the company&#8217;s most successful projects took the leap as well. A star at Google, Rand Fishkin,  CEO of <a href="http://www.seomoz.org/pages/about">Seo Oz</a>, in an anthem to her abilities and webmasters debt to her says:</p>
<p>&#8221; I don&#8217;t believe that anyone, outside of a few of Vanessa&#8217;s close friends, realize how much she&#8217;s done to help Google&#8217;s public image, their bottom line and their relations with webmasters, nor do most of us know how much Vanessa&#8217;s done to fight for webmasters internally at Google. &#8230; Webmaster Central was not only Vanessa&#8217;s department, it was her baby, her idea (right from inception), her show. If not for Vanessa, we might never have had the dedicated team of webmaster relations specialists (people like <a href="http://www.flickr.com/photos/dannysullivan/311046650/in/set-72157594400376683/">Jonathan</a>, <a href="http://www.flickr.com/photos/toprank/314263687/">Amanda</a>, <a href="http://www.flickr.com/photos/dannysullivan/311047236/">Trevor</a>, <a href="http://flickr.com/photos/seomoz/533822079/">Susan</a> &amp; <a href="http://www.flickr.com/photos/74051045@N00/314993012/">Maile</a>). We might never have been able to send sitemaps to Google, see data about our sites (particularly the link data, for which Vanessa was always a fantastic advocate), verify ownership, select a preferred domain display or do any of the hundreds of other things that Webmaster Central enables.&#8221;</p>
<p>So, to Vanessa&#8217;s new company&#8230;&#8230;. Hello Jane and Robot!</p>
<p>Most people in the high tech sector would <em>kill</em> to work at Google.  All that money.  All those stock options. Who could resist?  And why would you want to?</p>
<p>In, <a href="http://edition.cnn.com/2009/LIVING/worklife/01/08/jumping.ship/index.html">CNN.com&#8217;s</a> reporting<a href="http://edition.cnn.com/2009/LIVING/worklife/01/08/jumping.ship/index.html">,</a><a href="http://edition.cnn.com/2009/LIVING/worklife/01/08/jumping.ship/index.html"> They left the corporate cocoon to blossom,</a> Shellen says he decided to leave Google despite a shaky economy because he wanted to force himself to change.</p>
<p>&#8220;Being an entrepreneur is all about risk and innovation, not timing the market,&#8221; Shellen says. &#8220;A good idea doesn&#8217;t wait for the perfect time to emerge. The ability to build something new outweighed the need for stability.&#8221;</p>
<p>Now<em> there&#8217;s</em> a person with the entrepreneurial gene.</p>
<p>&#8220;Shellen believes the large resources of a company can actually slow down the creative process. A person might want to invent a product, but small things like the name of the product end up being discussed in a committee.</p>
<p>&#8220;You don&#8217;t find that in a small company,&#8221; he says. &#8220;At my new company, Plinky, we sometimes dream things up in the morning and by the afternoon have it live on the Web. That never happens at a big company.&#8221;</p>
<p>In another example of taking the giant leap, &#8220;greater freedom is also what inspired Vanessa Fox to resign from her position at Google. Today, Fox is the founder of &#8220;Jane and Robot,&#8221; which helps <a class="cnnInlineTopic" href="http://topics.edition.cnn.com/topics/Computer_Technology">Web site</a> developers ensure their sites can be found by potential customers, and &#8220;Nine By Blue,&#8221; which helps businesses use online data to better understand their customers.</p>
<p>Fox says the challenge of creating something in an evolving space like the Internet was too great to pass up.</p>
<p>&#8220;As hokey as it sounds, there&#8217;s more to life than money,&#8221; she says. &#8220;As much as I loved working at <a class="cnnInlineTopic" href="http://topics.edition.cnn.com/topics/Google_Inc">Google</a>, I am really enjoying the flexibility I have now, as well as the ability to really make a difference in the direction I choose to go in.&#8221;</p>
<p>If any of these comments sound remotely like something you might say, if you took the leap then <strong>Congratuations!</strong> <strong>You have the entreprerial gene</strong>.</p>
<p><em>So go for it!  Take the leap!  I salute you, too.  We hope to greet you out there launching your new business very soon. ( It certainly beats the cascading pink slips which will engulf many as gloomy economic times drag on and downwards, forcing many companies to cut back.) </em></p>
<p><strong>In the meantime: Hello Plinky.  Hello Jane and Robot</strong>!</p>
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