Tag Archives: business

Dynamic Digital Resumes – How To Differentiate Yourself

9 Dynamic Digital Resumes that Stand Out From the Crowd

It’s all about standing out from the crowd when you’re trying to get someone’s attention and get them to focus on you and your abilities.  What better way, then to show off some of your skills or your ingenuity and drive by presenting a more polished and graphic presentation of who you are.  Sharlyn Lauby writing in Mashable.com shows us several eye-catching ways to do that:

1. Give the Reader Your History

Michael Anderson’s infographic resume turns his employment and academic history into a colorful visual journey.

And, jumping ahead:

3. Make It Personal

Traditional resumes can be “humanized” by a well-written cover letter. Graphical resumes can add a whole new dimension by visually introducing the person behind the experience.

Federico Moral went with an anthropological theme, placing his skills into the timeline of human evolution.

Francis Homo turns his own silhouette into a frame for his achievements.

Brandon Kleinman adds a really creative twist by making a short presentation out of his Facebook photos.

You get the idea.  Make it interesting, make it compelling, make it fun. Show employers you are not only smart but creative and a bit driven, willing to go the extra mile.  That should at least take you a long way down the road to your next great opportunity.

For the complete article go to 9 Dynamic Digital Resumes that Stand Out From the Crowd

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Help! My Web Developer Fell Off The Face of the Earth!

My Web Developer Fell Off The Face of the Earth!.

Has this happened to you?  It happens all the time.  Web developers move on to new opportunities and desert their old clients quite frequently.

There are a number of ways to deal with this, but forethought is probably the best.

Understand that you will want to update your website.

Often when people build their first website they think of it as a one-shot job.  They don’t look ahead enough to realize that one day they are going to want to change information on the site.

You will want to change the information, and sooner than you think.  You’ll want to add new information.  You’ll want to remove obsolete information.  And, you will think of new features that you want to add after the site has been up for a little while.

So, what do you do?  There are a few options.

Get Back in Touch with the Web Designer

This often works, however it probably won’t work forever.  Web developers and designers do tend to drop off the face of the earth for a number of reasons.  They might have moved on to new opportunities.  They might only be interested in generating new, large jobs and not interested in little maintenance jobs.  They could simply be too busy to respond.

There are other problems with this approach.   You’re going to pay top dollar for these changes.  Web Developers make their money on new business and maintenance contracts.  They don’t depend on, nor want, little jobs where they just update a paragraph here or there.  To discourage this, they charge their highest prices for these types of changes.

In addition to paying top dollar, you’re also probably going to wait a while for these changes to happen.  You will be on the back burner.  You might want the change made right away, but your web designer is probably busy with projects which came in prior to your request.  He or she has an obligation to those clients as well, and must prioritize his or her work according to the greater commitment.

Maintenance Contracts

Web Developers and Designers usually offer some sort of maintenance package in which they charge a monthly fee which insures that they will perform updates when needed.  The fee usually isn’t very high, but it is often extra money that the client doesn’t want to spend.

Think about what you will want.  If you want changes made in a timely manner and you want to rest assured that your web designer is available, a maintenance contract is the way to go.   It’s very possible that the monthly fee will work out to be about what you would have paid for piece-meal updates.

Learn to Update it Yourself

If you’re used to software this might be a way to go.  There are a number of web packages out there that can enable you to update the pages.

There is a learning curve and if you don’t have time to do this, this will be a royal pain in the neck.  You will have to learn to update the page and upload it to you server.

If you aren’t comfortable around software then this is not an option for you.

Have a Content Management System Built into Your Website.

This actually makes the most sense.  Content management systems empower you to make necessary updates easily.   WordPress  as  a Content Management System –  a state-of-the-art publishing platform which is  feature rich, continuously updated, with thousands of man hours in development time and a focus on aesthetics, web standards, and usability.  Think about using this and you will be able to update it yourself.  SeeHow To Build An Attractive, User-Friendly Website Any Non-Techie Can Update And Maintain
Now I Know what I SHOULD have done, but what do I do now?

If your web developer fell off the face the earth you need to find a new one. GGWebGroup. We will help you get past this little pothole in the road. We will also convert your website to use a content management system, if you like. Just call us at (210) 369-8203 or email gretchen@ggwebgroup.com

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The Entrepreneurship Track

Entrepreneurship can definitely become a way of life.  I should know.  I’ve been a life long entrepreneur,  just as my father was before me.

I don’t know if it’s an addiction,  the challenge, knowing you can bear the pain of the long climb, the exhilaration of success when, against long odds, you know you’ve created something  that didn’t exist before. Maybe it’s a hidden gene, waiting to be discovered.  Maybe it’s just that after entrepreneurship, nothing else seems so satisfying.  But whatever it is, and the x factor is, author Rajesh Setty gets it, to my mind, just right in The Dance of Entrepreneurship:

“There are broadly three phases of entrepreneurship

1. The Beginning

2. The Journey

3. The New Beginning ( Yes, It’s Not the Destination )

rubber_meets_the_road

Now, the quick outline of the elements in each phase:

1. The Beginning

The five elements for the beginning phase are:

1. Purpose: Knowing why you are in this will help you keep going when the going gets tough

2. Passion: Doing what you love will make it feel like you are not working

3. People: Building together with the right people will make it look easy

4. Problem: Solving a real problem will help as people will pay to solve a real problem.

5. Plan: Having a plan even when you know that it’s going to change along the way

2. The Journey

The five elements of the journey

1. Patience: Everything takes longer and costs more. Patience is a MUST

2. Persistence: Sticking to the course of action even in the face of difficulty

3. Perseverance: Sticking to your beliefs even in the face of no successful outcome

4. Pain: Ability to handle the “pains” of entrepreneurship along the way

5. Politics: Knowing how to navigate in the sea of politics. You may not want to play politics but surely you should know how to survive and thrive in the politics that already exists

Last phase is what I call the “New Beginning.” I purposely did not call it the destination because rarely I see entrepreneurship “ends” with something – it’s usually a stepping stone to begin something new.

3. The New Beginning

So, here are the five elements of the new beginning

1. Pride: The satisfaction that comes with taking a concept to a completion

2. Profits: If executed well, there is money to be made. There are also profits in terms of personal growth and fulfillment.

3. Power: Since nine out of ten companies go out of business, if you are part of the one that succeeds, you automatically have more power.

4. Possibilities: New possibilities open up as you have more credibility

5. Philanthropy: You can make a bigger difference to the world as you have “extra” capacity

For those of you who are starting on this wonderful journey, wish you the very best.

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How To Gain Insulation From Competition: Foster A Tribe

Web2.0 Business Model Check (for dummies ;-)
Image by Alex Osterwalder via Flickr

Not sure what the hardest thing is in business is because so much of it is challenging.  But one of the hardest things to achieve has to be “insulation from competition”.  Even if you are great at doing whatever you do, someone can always come along and replicate it. Seth Godin, marketing guru, makes the point in Seth’s Blog: Thinking about business models

that building a “tribe”, insulates you from competition.  I can think of some examples of this.  Ben and Jerry’s Ice Cream. After all it’s only ice cream.  Volkswagon, when it brought out the Beetle.  After all it was only a car.  Apple when it introduced everything from the Mac to the Iphone.  After all, there were competing products, but for those who fell in love with the meticulous design, ease of use and the sheer enjoyment of using the product, there was only Apple.  Here’s how Seth makes that point when thinking about business models”

“A business model is the architecture of a business or project. It has four elements:

  1. What compelling reason exists for people to give you money? (or votes or donations)
  2. How do you acquire what you’re selling for less than it costs to sell it?
  3. What structural insulation do you have from relentless commoditization and a price war?
  4. How will strangers find out about the business and decide to become customers?

The internet 1.0 was a fascinating place because business models were in flux. Suddenly, it was possible to have costless transactions, which meant that doing something at a huge scale was very cheap. That means that #2 was really cheap, so #1 didn’t have to be very big at all.

Some people got way out of hand and decided that costs were so low, they didn’t have to worry about revenue at all. There are still some internet hotshot companies that are operating under this scenario, which means that it’s fair to say that they don’t actually have a business model.

The idea of connecting people, of building tribes, of the natural monopoly provided by online communities means that the internet is the best friend of people focusing on the third element, insulation from competition. Once you build a network, it’s extremely difficult for someone else to disrupt it.

As the internet has spread into all aspects of our culture, it is affecting business models offline as well. Your t-shirt shop or consulting firm or political campaign has a different business model than it did ten years ago, largely because viral marketing and the growth of cash-free marketing means that you can spread an idea farther and faster than ever before. It also makes it far cheaper for a competitor to enter the market (#3) putting existing players under significant pressure from newcomers.

This business model revolution is just getting started. It’s’ not too late to invent a better one.”

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Essential For Marketers: A Facebook Page To Market Your Brand

We’ve already talked a few weeks ago about Why You Should Start Your Own Page On Facebook and given some details on how you might want to go about executing it. Now we thought a few examples from major and savvy marketers might be very helpful for you…and for me also as I navigate making my facebook page for my brand. Adam Ostrow in Facebook Shares Tips and Case Studies for Brand Marketers describes how the big boys and gals are using this resource to market their brands:

    With its recent redesign and a slew of new features, Facebook has been moving to make Pages a focal point of the site. Personally, I recently described these changes as “the business model that moves [the company] from a successful social network to a highly profitable business.”Thus, it’s not surprising that Facebook is starting to do more to reach out to brands that might benefit from using revamped Pages. The latest example is (fittingly) a Facebook Page that the company has setup to promote “Facebook Marketing Solutions,” complete with case studies from a number of large brands using the tool, tips and how-tos, and discussion with marketers.

    The brands that Facebook is featuring include household names like Adobe, Lionsgate, and Ben & Jerry’s, but there are still some useful tidbits for those with slightly smaller budgets. For example, Ben & Jerry’s implementation of Facebook Connect is something that any website could deploy with a bit of coding work and zero marketing spend.

  • facebook ben & jerrysIt lets visitors to Ben & Jerry’s website select their favorite flavor and share it on Facebook. Then, that user’s friends see the flavor selection on their homepage, and also get a link to Ben & Jerry’s Facebook Page where they too can become a fan.

    facebook news feedMeanwhile, for brands looking to spend money on Facebook (Facebook reviews), namely by promoting their Page, the Marketing Solutions group shares a number of different types of campaigns. For example, Adobe’s “Real or Fake” campaign includes a game on the company’s Page, where users guessed whether an image was real or Photoshoped.

    Adobe describes its results: “About 10% of our page visitors played the game and, of those who played, 6% clicked the “Share” button at the end of the game, and 6% clicked “Buy Now” at the end of the game. Due to this game and media placement, our page received over 6,000 new fans too.”

    For Facebook, sharing this type of information using a Page is a great example of a company eating its own dog food so to speak. It’s also good to see that they’re both sharing tips that anyone can do – without spending significant money on Facebook – as well as case studies clearly designed to get big brands to spend big dollars on marketing their Pages.

    Additional Facebook Resources for Brands

    - New Facebook Pages: A Guide for Social Media Marketers

    - 5 Elements of a Successful Facebook Fan Page

    - 5 Tips for Optimizing Your Brand’s Facebook Presence

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Can You Start A Legit & Profitable Business For Under $20?

eBay Inc.
Image via Wikipedia

Can you start a business for under $20?  Scott Allen says yes in 10 Legitimate Businesses You Can Start for Under $20.  He also tells you exactly how to spend your 20 bucks in each case.

Some of these business, although a good idea,  might take a little longer to get money rolling in like Webpreneur.  I should know.

More promising for immediate cash flow:

eBay Seller

I have a cousin who haunts the garage and estate sales, specializes in silver, jewelry, old books and post cards and makes several thousand a month on eBay.  Of course it does take time to buy, photograph, price and upload.  Or you can let someone else do it for 30% of the take.

Or, as Scott says: “Yes, there really are people who make a decent living buying things at garage sales and flea markets and selling them on eBay. The big secrets? Stick to products you know (or learn before you start) extremely well, package your goods carefully, and provide impeccable customer service. It helps to have a digital camera or a scanner, but it’s not required.

Spend the $20 on: Your first inventory at a garage sale.

Other business I think are very doable and at a professional level you probably already have the necessary skills:

Consultant

As Scott says: “Getting into consulting is relatively simple. All you have to do is know how to do something better than most people do, and be able to either teach people how to do it or be willing to do it for them. Networking is the key to success in this business, so start by making a list of everyone you know and giving them all a call.

Spend the $20 on: $14 on a box of clean-edge laser or inkjet business cards and $6 buying your first prospect a cup of coffee one morning.”

Desktop Publishing

“It’s amazing how many people have a computer and still don’t know how to make a decent flyer! If you’ve got a good design sense, are extremely familiar with your word processor, and already have a laser or high-quality inkjet printer, you can get into desktop publishing. Create a really great-looking portfolio for yourself and go door-to-door.

Spend the $20 on: Some high-quality paper to create your samples on.”

Scott also mentions: Personal Services – Shopping & Errands and Tutoring, both of which you can get into and start making money immediately.

Others depend on your personal level of interest in them.  If you like selling, for instance, Avon might be for you.

  • Housesitter / Petsitter
  • Avon Independent Sales Representative
  • Secretarial Service – Typing / Transcription / Proofreading

Others I think might take a little more skill and experience like

Professional Organizer

If you’re looking for extra income you might want to look over the details of all these possibilities at Legitimate Businesses You Can Start for Under $20

Hope this starts you thinking of all the ways you can start now, for very little and build a profitable business, one which will tide you over in tough times.

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How to Avoid Killing Innovation

Innovation
Image via Wikipedia

Guy Kawasaki, marketing and Net guru, recommends this in his Tweet: The Top Five Innovation Killers

Although the article mentions 5 top innovation killers, there were 2 that really resonated with me:

  1. An intolerance of failure. The #1 top tactic for innovation, according to expert innovators, is to ‘experiment fearlessly’. Nothing works first time, so you may as well get it wrong as soon as you can. If you cannot accept failure you are unlikely to see too much innovation, no matter how much money you throw at it.
  2. A desire for a magic pill, not a daily exercise regime. This requires innovation as a way of life rather than as an isolated change programme.

I have always seen people looking for a magic pill or a silver bullet to solve all their problems in business.  In fact, in my 20′s, in a fuzzy, unformed way, I probably thought that as well.  But experience shows that success most often comes from putting one foot in front of the other every day. Wasn’t it Einstein who said genius is 1 part inspiration and 99 parts perspiraton?

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How To Survive: Diversify Your Offerings, Move From “Want” To “Need”, Pivot To Change

My father, who rose from a hardscrabble life to become an extremely successful entrepreneur, used to tell me:

“Always have at least three businesses because there will never be a time when one of them isn’t doing badly.”

Was he right on that!  Particularly in the midst of a recession.

But even if you don’t have three entirely separate businesses, it is still possible to adjust your product mix so you have three or more entirely different offerings targeting different needs, possibly even from the same consumer. Look carefully at your business and learn to pivot.  I have.

I was reading recently that for a number of years Target, even though much smaller, had been beating the brains out of Walmart, in terms of growth.  Retail experts attributed this to it’s trendier clothes and name designers.  Then, lo and behold, the recession hit and the trend flipped.  Walmart is now beating the brains out of Target and the gurus tell us it all has to do with groceries.  Yep, mundane old cereal and peanut butter.

Because now vendors need to be selling more of what people need not what they want. As this article put it, why buy a new shirt when you can just reach in the closet and get one.  On the other hand you need to eat.  So you need to buy groceries and Walmart has more of them, although Target is scrambling to catch up.

Which brings up to the Web.  And to other businesses as well.  I was also reading about an entrepreneur who was burning through cash and man hours and scrimping to develop a new, hopefully game changing, software product.  When the recession hit, he put that on hold to offer a web design and development service.  Cash now for something businesses need to have not want to have.

The lesson here is that there is, no doubt, some way you can think through your offerings and, for the moment, move away from the big ideas and toward the practical, the everyday needs, the things you can execute efficiently in a shorter time frame for a customer.

Seth Godin wrote about this on on March 13, 2009

Pivots for change

“When industry norms start to die, people panic. It’s difficult to change when you think that you must change everything in order to succeed. Changing everything is too difficult.

Consider for a minute the pivot points available to you:

  • Keep the machines in your factory, but change what they make.
  • Keep your customers, but change what you sell to them.
  • Keep your providers, but change the profit structure.
  • Keep your industry but change where the money comes from.
  • Keep your staff, but change what you do.
  • Keep your mission, but change your scale.
  • Keep your products, but change the way you market them.
  • Keep your customers, but change how much you sell each one.
  • Keep your technology, but use it to do something else.
  • Keep your reputation, but apply it to a different industry or problem.

Simple examples:

  • Keep the musicians, but change how you make money (sell concerts, not CDs).
  • Keep making guitars, but make bespoke expensive ones, not the mass market ones that overseas competition has made obsolete.
  • Keep the punch press and the lathe, but make large scale art installations, not car parts.
  • Keep your wealthy travel clients, but sell them personal services instead of trips to Europe.
  • Keep the factory that makes missiles, but figure out how to make high-efficiency turbines instead.”

There you have it.  If you like this post, Tweet me.  Thanks.

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Spiffy Digital Goods To Enhance Your Blog Or Website – For Net Setters

You know how it is when you start reading one thing on the Web, become engaged, then, like following a trail of crumbs, it leads you into a whole different experience?

Well, that is what I did when I got intrigued reading about a new blog, Netsetter , about online entrepreneurs dubbed here  “the net setters”,  remniscent of the old,  jaded term, the jet setters.  I pretty much got hooked when I stumbled upon the author/creator’s bootstrapping experience. More on that in a minute.  First, let me tell  about my discovery of a site, which I plan to use and you may want to use as well ,which offers tools and resources for “net setters”. It’s Envato, a digital goods marketplace and from there you can find, FlashDen ,a  community of buyers and sellers of stock Adobe Flash components; FlashDen’s sister site AudioJungle, which has branched into music tracks, loops and sound effects.  And you can also find:

  • ThemeForest – a marketplace for buying and selling site templates and CMS themes
  • VideoHive – a marketplace for buying and selling stock footage, motion graphics and video project files.
  • GraphicRiver – a marketplace for buying and selling layered photoshop, vectors, icons and add-ons.

Now, the back story. I am always drawn to stories of entrepreneurs who bootstrap their way to glory.  I’ve bootstrapped businesses many times and I also like to share these stories because I think they show the light at the end of the tunnel when you’re in the tough midst of a bootstrapping experience  yourself.  The founder of Envato and also Netsetter is a fellow named Collis.  He has the archetypal bootstrapping story.  I’ll let him tell it:

“..Having no money is pretty much the ultimate constraint a startup can be under, and for most bootstrappers that’s not far from how they have to operate.

Having nothing forces you to figure out a way to bring in some income – any income – and to do so fast. It forces you to work out how to do things in the cheapest way possible. It forces you to really, truly evaluate what is necessary in your business and what is simply deadweight.

When my wife and I cofounded Envato, we did so while working a freelance business where invoices always got paid late and cash flow was erratic. We started out with some modest savings in the bank but by the time our first site was up, we were thirty thousand in debt, I had worked for four months without a day off, lived for two of those months with my in-laws to save money and still there was no sign of a reprieve.

Because we spent everything we had, and then some, on building our website we were forced into a series of practices that made our business ultimately viable. We had no revenue, so none of the three founders could quit our jobs – we just started working one in the day, and one in the evening. We had no money so we couldn’t hire anyone beyond our one valiantly underpaid freelance developer, so every job had to be done by one of us – regardless of whether we knew how to do it. We had no advertising budget so we had to embark on a series of guerrilla marketing strategies trading time and ingenuity for money. We had no content on the site and no users, so we made a whole heap ourselves and invited, cajoled, persuaded and begged people to test it out.

In short we saved and scrimped, worked in odd hours and off hours, used our lack of income as a motivator to find revenue quickly and basically did it tough. Nobody saw a pay cheque for the first year, and even today after two and a half years when we have a staff of twenty something, I’m proud to say that all the management team and founders still get paid far less than the top authors on our sites.

Under the umbrella of Envato. we’ve build digital goods marketplaces like FlashDen and ThemeForest, a chain of successful tutorial blogs at Tuts+, a popular freelancing community at FreelanceSwitch, some successful ebooks at Rockable Press and lots of other projects!”

Well, there you have it.  That’s how bootstrapping is done.  And Collis has done all this since 2006.  Pretty impressive!  Congrats!

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12 “Green Biz” Trends for Eco-Entrepreneurs

Scott Allen, one of my favorite entrepreneur watchers, reports on some news from his favorite business trend newsletter, Trendwatching, which has a huge edition this month on green business trends they’re calling “ECO-BOUNTY”.

As I’ve mentioned, I’m launching a site or two on “green biz”, so I’m trying to keep up with what’s out there.  In 12 Green Consumer Trends Mean Business Opportunity for Eco-Entrepreneurs,  Scott tells us:

ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic quest for a sustainable society. Some of these opportunities exist despite the current recession, others are fueled by it, not in the least because of new rules and regulations. Downturn-obsessed brands who lose their eco-focus will find themselves left out in the cold when the global economy starts recovering.

The opportunities abound, and it’s not all being done by big companies. Innovative entrepreneurs are developing a wide range of green products and services, including: solar-panel shading systems, eco-friendly supercars, handbags made from old gym equipment and airplane seats, green education and tips for homes and businesses, bicycle and car sharing, eco-friendly marketing and even adult toys.

You can download a PDF of the briefing or browse the trends online:

  1. ECO-FRUGAL
  2. ECO-STATUS
    • ECO-ICONIC
    • ECO-STORIES
  3. ECO-INTEL
    • ECO-METERING
    • ECO-MAPMANIA
    • ECONCIERGES
    • ECO-TIPS
    • ECO-MATCHING
    • ECO-NAKED
  4. ECO-STURDY
  5. ECO-FEEDERS
  6. ECO-GENEROSITY
    • ECO-PERKS
    • ECO-FREE
    • ECO-REWARDS
    • ECO-BOOSTERS
  7. ECO-SUPERIOR
  8. ECO-EMBEDDED
  9. ECO-EDU
  10. ECO-TRANSIENT
  11. ECO-VERTISING
  12. ECO-EXPECTATIONS
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