The Entrepreneur’s Guide to Social Media | Business Pundit.

Adding social media to your marketing strategy isn’t just an option anymore, it’s a necessity for most businesses. Companies such as Coca-Cola, Churchill Downs and even presidential hopefuls are all using social media to promote their brand.

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning, as people share their stories, and understandings.” (Wikipedia)

Here is a list of resources to get you started as you integrate social media into your business strategy.

If we want to stay current in today’s world, we need to do this.