All of us online are not only in Web 2.0 but in the increasingly powerful social networking era.  Static information still has a place but the tsunami of web use is in the social networking space.  So not only should you incorporate the sharing tools in your new work on the web, but you have the opportunity to go back and add a snippet of code to your static product pages which will make it become alive and interactive and more appealing to your users.

Duct Tape Marketing tells us how in Enhancing Social Funtions on Web Sites. So here’s the game plan:

“The web has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has become standard fare.

By adding a few simple scripts and widgets you can easily add tremendous social functionality to any web page or blog. Giving your visitors, prospects and customers ways to share and amplify their voice is a great way to enhance their experience of your business online.

JS Kits – This is one of the dead simple easiest ways to add rating, navigation, polling, chat, reviewing and commenting to any web page. You simply copy a line of code and you are in business. Getting customer reviews and reader comments on web page, usually a blog function is great for static product pages.

Social Ad Units – Popular Media recently introduced something they call Influencer Ads. These banner ad type units allow you to place ads that contain an entire social media follow-up system. When someone clicks on an ad for your webinar, they can automatically post it to Facebook or send it to a friend with personalized follow-up. This is a great tool for contests and registration incentive campaigns. (You can see this in action here)

Meebo Me – This simple IM widget can be embedded on your site to allow visitors to initiate an IM chat instantly when they visit your site. This can be a great way to add customer feedback, help and interaction functionality.

Add to Any – These widget allows visitors to easily subscribe to RSS content, share, bookmark or email content using many of the commonly used services.”

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