As your business morphs and changes, the rules of your business change, and you’d better know what they are. As Chaitanya says in The changing rules of the game in a small business | p2w2 blog:

“When you play Basketball, which game’s rules do you follow?”

Do you know that in your small business, you could be playing by the rules that are no longer relevant? If you are a small business, you have to morph as per the new rules or die. When you play by the old rules, you become irrelevant; customers and employees leave you; profits lag; people don’t scale. The rules of the game change fast. Are you aware of the changing rules or are you busy in the routine of the day?

What do I mean by the ‘rules’? They could be:
1. Extent and the nature of marketing you do
2. Extent of work you delegate
3. Cash reserves and working capital required
4. Number of employees on bench

And when do these rules change? Some events happen that trigger off the change. E.g.

1. When you win a large contract
2. When your product goes beta
3. When you hire an employee; when you hire substantially large number of employees
4. When you get investment from someone other than yourself or immediate family.”

Whatever causes the change in the business and the rules you now need to operate by, it has been said there are basically only two kinds of businesses: growth businesses and liquidation businesses, those that will cease to exist over some period of time.

The challenge for a growth business is to staff up for the increased workload.  I’ve done it.  You can do it, too. In today’s online and virtual world, that should be a simple matter.  For specialty workers of every type, search companies like eLance.com and p2w2, People To Work With.  For more on how to outsource almost everything go to
How to Start an Online Business for $100 – Ramp Up As Needed Or Just For Surges
Growth of Solo, Self-employed, Freelancers, Independent Contractor Businesses – How Do They Do It?