New Study Shows the Mobile Web Will Rule by 2015 [STATS].

“Devices such as the Kindle, the iPhone () and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances” are driving exponential growth of the mobile web. At some level, we all already knew this, but Morgan Stanley has now documented the trends, forecasting that by 2015 the mobile web will outpace the desktop Internet.

“The mobile wealth creation/destruction cycle is in its earliest stages. The proliferation of better devices and the availability of better data coverage are two trends driving growth; having better services and smaller, cheaper devices has led to a huge explosion in mobile technology that far outpaces the growth of any other computing cycle.”

Another factor, I believe, is driving growth of the mobile web is the proliferation of apps.  You’ve heard it.  Whatever you want to do, the common refrain is “There’s an app for that.”

Apps make the mobile web a more personal and integrated experience where you, the user. are in control of much of it.  There’s a big difference between sitting in front of a screen and consuming media, and actually hurling yourself in the middle of the creation process which is what you’re doing when you tweet an event or take a photo and put it on Flickr. Even when you set up Mint or Bill Minder, or refer to First Aid or Kayak or Urban Spoon, you’re using immediate, personal and portable technology to put yourself in control.  And who doesn’t like to be in control?

For the full story and other fascinating graphics and stats, go to New Study Shows the Mobile Web Will Rule by 2015 [STATS].