Marketing With Free Ebooks

Book cover of

Book cover via Amazon

I want to share with you a couple of books you definitely want to read, for their marketing content, as well as for a couple of templates on how to market by giving away ebooks.

The latest project by marketing guru Seth Godin project is Tribes.  This book explores the idea of tribes and how leaders “lead” in today’s world. One of the many ways he’s marketing it is by giving way an ebook about it:

“The Tribes Q&A ebook is here and it’s free

Qacover Dozens of volunteers, working together, put together this ebook:

Download TribesQA2.pdf

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Yours to share or print or email, but please don’t sell it or change it.

Not only is there a juicy insight on every page, but I’m comfortable saying it’s the best designed PDF I’ve ever seen, worth making into a template for your next project.

Enjoy it.”

Social Media for Small Business by Duct Tape Marketing is also giving away their own ebook on using social media for marketing.

Social Media for Small Business“You know I’m a big fan of the use of social media for marketing a small business. Having said that, I’m really a fan of social media done right for small business. That means that some of the tools won’t be right for you, the ways others use some of the tools won’t be right for you, but the power contained in the new way people expect to communicate – and therefor you must learn to communicate – is something that every small business must come to understand.

Standing out and marketing a business takes work, but many of the social media tools make that work much easier and, for the small business that gets that, creates a tremendous competitive advantage. In my ongoing effort to help small businesses understand, prioritize and use social media tools, I teamed with Microsoft Office Live Small Business on a new very practical e-book called Let’s Talk: Social Media for Small Businesses. It is available for download for FREE.


suggests adding value on the back of your business card by including a conversation starter, such as offering something for free related to your business.  In this instance she’s offeringa free ebook on the back of her card.
Add value on the back

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