
- Image by luc legay via Flickr
David Spark (@dspark), a veteran tech journalist , founder of Spark Media Solutions, who blogs at The Spark Minute, has done a lot of research to see how people succeed at growing their social networks. He discovers the patterns and dishes the inside how to’s at 12 Inspiring Stories of Successful Social Networkers. They are all interesting and helpful examples, but I particularly liked:
Seed Your Network
“For six months and with only 150 inactive members, the LinkToCharlotte LinkedIn group was languishing. LinkToCharlotte’s goal has always been to connect local businesses and people in the Charlotte, NC area. Founder Andrew Kaplan decided it was time to juice the membership of his group. In June 2008, he reached out to local influencers who could attract others to his local network.
Already having ties with professional sports teams, tourism, and political advisors, Kaplan sent out personal invites to their respective marketing departments to join the group. Quickly seeing the benefits of being part of Kaplan’s local industry network, they in turn sent invites from their lists to join his network as well. Today, LinkToCharlotte’s LinkedIn (
) group has grown to 2,000, plus it has expanded to include groups on the NING platform, Facebook (
), and Twitter (
).”
Take a look at how the LinkToCharlotte LinkedIn group , NING platform, Facebook (
), and Twitter (
) all play off each other. It’s a road map to creating and leveraging your social media assets.
Let me hear what you think if you’ve created or are creating something like this.
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