To continue with the second in a series on raising money:  This is more like a reference, a Swiss army knife of best ways to pitch your product or service, and its benefit to the consumer and its ultimate profitability for your investor. You may not want to browse through it in one sitting.  But you might well want to book mark it and come back to it for future reference.  It is chock full of useful and specific information for each step of your proposal like ..

“The Little Man Technique” (Art of the Start)Why should the investor care?

1. You say a feature.
2. Little Man asks “So what?”
3. You reply with the benefit
4. Elaborate with an example ( connect the dots)

So here goes…

For more see:

Is Your Business Fundable Or Is It Viable – There’s A Difference

Or buy this book: