I have discovered Adam Singer, and I’m glad I did.  I like the way he thinks.  Self described as a PR/marketing director, blogger, electronic music producer, tech geek, Adam writes at TheFutureBuzz.com.

In 19 Reasons You Should Blog And Not Just Tweet,  Adam gives his thoughts of this subject which I found to ring true.  It certainly puts in perspective how much time and effort one should be devoting to which activities, Tweeting or Blogging?  Here’s what Adam has to say on the subject and his first 4 reasons:

“Here’s why you should make a blog your home base and consider Twitter an outpost:

1.  Blogging demonstrates true commitment and passion to your industry that you really can’t fake long-term.  Most won’t be able to sustain it over long periods of time with frequency, but those who do so are rewarded in spades and stand out from the crowd.

2.  Old articles are valuable and still read years later, given infinite life by the engines.  Old Tweets live in archive purgatory where a majority will never be seen again.

3.  Remember, you’re essentially contributing to someone else’s network on Twitter – certainly there are returns, but make no mistake they profit from your attention.  I know you might not have a problem with that because you gain something too, but it’s good to be conscious of that fact.

4.  A compelling link in a blog entry will be clicked; links in Twitter are noise that in aggregate make up signal, but the reality is links in your stream aren’t the same as a post with a compelling link.”

For more, read the whole post at 19 Reasons You Should Blog And Not Just Tweet.

And let me know what you think.  Tweet? Or Blog?  And what’s the right mix?