Category Archives: Jobs, Employment, Career Strategies

How to Speak Up, Stand Out, Negotiate Smarter, Earn More Money & Move On Up The Career Ladder

Learn How To Differentiate Brand “You”

We all have a brand.  Some of us just may not know it. And that’s not a good thing.  How are you going to shape and control your brand if you’re not even aware of it?  Or put some energy and focus into getting it right?

You know the answer to that.

You’re not.  And you should.  We all should.

And to achieve successful branding we need to be able to differentiate our brand from all the other brands out there.

Why do you think you never see Christianne Amanpour interviewing a group of, say, automakers, from Detroit? Because that’s not her brand. She’s created a name for herself in exploring and analyzing the issues behind international hot spots like the Middle East.  Or you might see her donning a burka to covertly explore tormented and male dominated society in Afghanistan.

Why do you think Martha Stewart‘s version of The Apprentice took a nose dive?  Because Martha Stewart is not usually thought of in a board room making decisions.  She’s thought of baking the best and most beautiful cherry pies.  Or picking a soft, signature color for a living room.  That’s why her association with KB Homes works.  Because people can see Martha and her expertise in that setting.  Martha Stewart may be a mogul, but people don’t perceive her that way.  Because that’s not her brand.

To examine branding a little more closely let’s take a look at food conglomerate Kraft Foods which sells hundreds of different food items in 155 countries.  Everything from A1 Steak sauce to Jello, Planters Peanuts, Velveeta and Wheat Thins.

Ok. A little further down that food chain, General Foods International is a subdivision of Kraft Foods and it produces several different flavors of instant coffee, everything from Cafe Vienna, Dark Mayan Chocolate, Hazlenut Belgian, Orange Cappuccino and Pumpkin Spice to Viennese Chocolate Cafe.  Not much chance of mistaking Dark Mayan Chocolate with Pumpkin Spice, right?

And it should be the same with each of us.  Our potential audience, customers or clientele should know instantly whether we are Dark Mayan Chocolate or Pumpkin Spice, metaphorically speaking.

For instance, I operate a number of websites, one of which is called AdvancingWomen.com.  It deals with with career and financial parity for women by electronically mentoring them so they have the tools and training to get better jobs or start their own businesses.  Occasionally we mention women running for political office, because, research shows, women legislators will pass laws more supportive of women. Fighting for equal pay would be one example.  No one on the web confuses AdvancingWomen.com with a dating site.  No one goes there for gossip or make-up tips.  We are what we are.  And people know what we are.  We may have a small slice of a large pie, but we do have a slice.  We don’t aim to gobble up the whole pie and lose even our slice in the food fight that follows.  As Esther Dyson, venture capitalist and digital guru said, “More companies die from indigestion than starvation.”  In other words, they take on too much and flame out or stumble down trying to handle it all.

So the bottom line is: Look deep inside yourself and decide who you are.  Narrow your focus.  Concentrate on that. That will be “Brand You”. Broadcast that and you will succeed.

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Infiltrate The Media To Draw Attention To Your Business

If you’re not a super star or a celebrity, or even a leader in your field….yet….then you may have to be a bit inventive and persistent to get your business noticed and mentioned by the mainstream media.

If you’re at, or near, the beginning of that long and winding road of getting yourself noticed in order to boost your business, here are a few tips that can really help you, I think.

First, the media and the reporters in it may not know who you are but they won’t care if you can help them.  Get it?  It’s part of that “What’s in it for me?” syndrome. What’s in it for them, is that they can get the information and background resources and quotes they need for an article.  What’s in it for you, is that you get your name and the name of your business mentioned, and that you are positioning yourself as an expert on your subject.  That can go a long way.  In fact, it is a ride you can take all the way to the top.

Pamela Slim in her blog, Escape From Cubicle Nation writes on this in Eight ways to get media exposure to boost your business although I’ve only picked two to talk about.  (You can go to her blog to see the rest, if you like.) Pamela  cautions: “Always respond to queries exactly as asked.  If you see a general query which asks you to include a specific email header, do that.  If not, it will probably mean that your response will not be seen, since the journalist may have email filters to sort queries. ”

So this is Pam’s take, and I agree that both of these are terrific ideas:

  • “Be a resource to your circle of clients and partners.  One of the best moves I have made is to join Help a Reporter Out (HARO), a three-times-a-day listing of press queries run by the indefatigable Peter Shankman.  I scour it religiously each time it hits my email box, respond to queries that relate to my expertise right away, and forward on those that fit friends and colleagues as well.  Some of my friends and clients have gotten press as a result which is a totally fantastic thing.  A rising tide floats all boats, and this definitely applies to your network.  Joan Stewart of The Publicity Hound also has good tips.”

There is a similar new service,  @micropr on Twitter, designed to leverage Twitter for PR professionals and journalists,  enabling journalists to communicate directly with communicators to get help with stories, share

Twitter PR Strategy
Image by ogilvyprworldwide via Flickr

pitching preferences, announce coverage changes, or solicit entries for awards and similar events. The difference between this and already popular HARO, which comes out 3 times daily is that the new @micropr is almost in real time and uses the explosively popular Twitter platform. No harm in using both.

  • “Set up a system to make it easy to respond to press queries.  I have an email template that includes a brief bio, a link to my press page, and contact information.  That way when I see a specific query, I don’t have to type in all that new information each time. In the lucky case that you are asked to provide a photo, have a good one handy on your desktop to send to reporters (I recommend both a high resolution image for print and a low resolution image for online).”

In fact the more you can get, not just your publicity, but your whole business on a system, the better off you will be.  Then you can save much of your time for the big things: the big problem, the big new presentation, the big new customer, and, with a lot of work and perseverance, the big new bank account

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NY Senate Replacement For Clinton, Gilibrand Already Campaigning For 2010

Kirsten Gillibrand officially gets sworn in today as the junior senator from New York — Gillibrand is already raising money for her 2010 bid.

Gillibrand is already raising money for her 2010 bid.

“The former congresswoman has to defend her new seat in 2010. So she’s already out with a fundraising e-mail to supporters, noting the tremendous costs involved in running a statewide campaign in New York. “[S]uch outreach will cost a substantial amount of money,” she writes. “I hope you remain, as I do, undeterred by this challenge. I hope you will join me in building a well-funded campaign.”

If she wins next year’s contest to serve out the remaining two years of HIllary Clinton‘s Senate term, Gillibrand will be up for election again in 2012.”

And who knows after that? Gillibrand is a rising star. And someone will have to take on Governor Sarah Palin.

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Freelance Your Way to Success

There’s always a period of time between one job and another or before your own business is up and running

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or when you just have an itch to try something new, when the thought of freelancing might pop into your head?

Is it the way to go?  Are there benefits to freelancing which might balance the stability of a 9 to 5 job?

Pam Slim of ran a post on this subject…. we’ll get to that…. and she got some interesting comments from readers with their own perspective and experience on the subject.

The first comment suggests using freelancing as a trial run for entrepreneurship:

“Test the waters by freelancing first, I agree is the best approach. Freelancing is the best way to get a feel whether entrepreneurship is right for you before making the big commitment and giving up your job…..”

Posted by: Sharon Wilson | Thursday, 15 January 2009 at 07:50 PM

Or, another perspective on how much your opportunities can increase:

I signed up with an agency during a particularly frustrated time at my last cube job. Nearly a year later, the agency called me. They needed someone “technical”, and the typical marketing/advertising person in their pool did not fit the bill. My background was in software; the job was in energy/utilities. I guess they figured this was as close as they were going to get, and they wanted the business!

I have now been working for over two years (all from home!) with that client, during which time I’ve gotten a 10% raise and three other job and freelance offers based upon my new status as “energy expert.”

My advice is to throw out threads any time you see an opportunity. You never know what will yield work. I am also a firm believer that “working one’s way up” through poorly paying (exploitative) writing assignments is often unnecessary.

I am far from where I want to be in terms of creative, business, and financial accomplishment – still, people have paid me good rates to blog, write copy, and edit – much higher rates than I see advertised along with promises for “exposure.”

If anything, I think I’m held back by a desire to have 3 or 4 different careers at a time, and a lack of focus on the freelance writing – not on lack of opportunity.

Posted by: Barbara Saunders | Thursday, 15 January 2009 at 09:05 PM

Pam Slim in her blog, Escape from Cubicle Nation, writes further on ins and outs of freelancing:Ready to freelance? Learn from Michelle Goodman of “My So-Called Freelance Life”.

“In today’s podcast, I talk with Michelle Goodman, author of the new book My So-Called Freelance Life. (I also write a weekly career column for ABCNews.com and a blog called Nine to Thrive for The Seattle Times/NWjobs.com) It is chock-full of information for people who are considering freelancing on the side, or as a full-time pursuit.  The conversation is about 43 minutes and you can find it here.

Michelle and I talk about all kinds of nuts and bolts questions about freelancing including:

  • How in the world do you get your first client when you work full-time in a “real” job?
  • Should you ever work for free to get started?
  • How to you contract for work appropriately to avoid scope creep?
  • Should you bother to list your services on the “bidding” sites like Elance or Guru?
  • When can “competitors” be a great source of referrals for your business?

I think one of the best ways to test the waters of entrepreneurship, even if you are not ready to leave your job for a few years, is to do a freelance project.  Enjoy the conversation, and the book!

Want some other books to set you on the right path?  Try:

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Rising Star In Dem Party To Get The Nod For NY Senate Seat

According to CNN.com, Sources: Congresswoman to replace Clinton in Senate as well as many other sources, New York Gov. David Paterson has chosen Democratic Congresswoman Kirsten Gillibrand to succeed Hillary Clinton as U.S. Senator from New York.  Many women’s groups are extremely happy and gratified with this choice.

“Gillibrand, 42, represents New York’s traditionally Republican 20th district.

She is a member of the Blue Dog Coalition, a group of congressional Democrats who hold more conservative views than their liberal Democratic counterparts.

She is an outspoken advocate for gun rights, and she supports an extension of the Bush tax cuts. She has been endorsed by the National Rifle Association.

She also has a 100 percent rating from the American Civil Liberties Union.”

Gillibrand is a rising star in the Democratic party,  having defeated an entrenched Republican incumbent in 2006, and shown her prowess as a major fund raiser. She formerly worked during the Clinton’s administration as special counsel in HUD and is said to have been Clinton’s choice for the Senate seat.

With her selection and the backing of women’s goups, Gillibrand is likely to have a very promising future ahead of her.

Rep. Kirsten Gillibrand has been picked to succeed Hillary Clinton as U.S. Senator from New York, sources say.

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7 Ways To Reignite Your Career As A Renegade!

Dustin M. Wax, project manager at the blog Stepcase Lifehack has written a review, Build Your Renegade 20090116-career-renegadeCareer! A Review of “Career Renegade” by Jonathan Fields in which he explains that “Career Renegade isn’t about starting your own business or finding a new job, it’s about mastering your work-life so that what you create and build leads to a more meaningful life for yourself and those around you. It’s about taking charge of your career and refusing to dance to anyone else’s music.”

Of course, all of us dream of finding our passion and somehow shaping a career out of it. As Wax points out: “The problem is, a lot of passions don’t seem to offer any reasonable ability to make a living. That’s where Career Renegade comes in – in a nutshell, the book advises you to stop looking for the reasonable opportunities and start making unreasonable ones.

Getting from Here to There

Fields breaks the opportunities for career renegades into 7 categories:

  1. Redeploying your passion in a hungrier market. That’s what Liv did. (A classically trained artist, she discovered ) there are already plenty of markets for the arts, and they’re hard to break into. Liv turned her passion loose in a market that hadn’t previously had much use for artists, the baking world.
  2. Refocus and mine the most lucrative micro-markets. Produce a product aimed towards a small but wealthy audience, who will pay a premium for the distinction. Think Apple.
  3. Exploit an information gap. Find out what people need to know about some activity and provide that information. That’s basically what Jonathan Fields did in writing Career Renegade; people want more meaningful careers but don’t know how to create them, so Jonathan shows how.
  4. Exploit gaps in education. The world doesn’t just need information, it needs skilled teachers to convey that information effectively. If you can teach something there’s a demand for, you’ve got a great opportunity.
  5. Exploit gaps in gear or merchandise. Invent or bring to market a product that doesn’t exist but will make a big difference to people pursuing some activity. Jonathan discusses a woman who invented a non-slip yoga mat for high-intensity styles of yoga (where people sweat a lot). Or think of the after-market in iPod products – a market that was invented out of thin air when the iPod became popular.
  6. Exploit gaps in community. People are social animals in a society that more and more works against social behavior. Provide community and people will love you. Liz Strauss, for example, has built an incredibly popular forum for people to just talk at Successful (and Outstanding) Blog – which has grown into a very successful conference (SOBCon) and speaking engagements.
  7. Exploit gaps in the way a service or product is provided. Make it easier or more compelling for people to use your products, by delivering them where everyone else ain’t. Think on-site car washes, online education, aerobics videotapes way back when, and so on.

Regegade careers aren’t only about having ideas, though – they’re about implementing them, and to that end Career Renegade is packed with information about researching, launching, marketing, and running your own business. It also deals with getting support and mentors to help you on your path.”

If you want to read the whole post go to Build Your Renegade Career! A Review of “Career Renegade” by Jonathan Fields i

If you want to download the first chapter, go here.

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6 Strategies To Help You Keep Your Job

It’s true.  In some companies, even those which we thought were invulnerable, pink slips are raining like confetti.  And that’s if  the company can manage to keep its doors open. The unemployment rate among college-educated workers has jumped 41% over the past year, and there’s no end in sight.

Smart job strategies to avoid layoffs offers some suggestions and I’ve added some of my own thoughts in italics.

1. Stand out and step up

Strategy: Make sure higher-ups know you by solving problems and taking on high-profile projects.

Well this is an evergreen.  Don’t wait until a recession to practice this.  It should be your every day mantra.

2. Be a money-maker

Strategy: Share client leads or ideas to generate revenue even if that’s not part of your responsibilities.

No kidding, Watashi.  No one fires a money maker.

3. Don’t be a Don Downer

Strategy: Hang out with the people the boss respects most. The halo of their good reputation may extend to you.

Not too sure I’d waste my time hanging out with anyone when there’s work to be done.  But then I’m a recovering…but not much…workaholic.  And I’m not sure anyone fires a workaholic either, since they’re usually doing the work of 3 people.

4. Increase your value

Strategy. Keep on top of advances in your field and expand your expertise beyond your core area.

Another evergreen.  Don’t wait for a recession to do this.  Do it day in and day out, rain or shine.

5. Go beyond your job description

Strategy. Look for problem spots that you can help fix. And pitch in whenever extra hands are needed.

No kidding.  Who wrote some of these?  The office slow poke?  ( No offense meant.  I know they gave some good examples which is worth a lot I guess.)

6. Make a sacrifice

Strategy. Volunteering to take a pay cut during an industrywide downturn can make you look like a hero.

I am really not too sure of this one.  I’m not sure anyone should step up and devalue themselves.  If you’re the CEO or one of the top management of a company by all means, step up to the plate and ask for a pay cut.  You’re the responsible party.  But, for employees below that level, I think the better advice is to keep your salary the same and offer to take on more work.

These are my thoughts.  But if you want to compare them in detail, go to Smart job strategies to avoid layoffs and read the whole piece…lots of examples.

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The Unsinkable Hillary Clinton, Soon To Be US Secretary of State

Hillary Rodham Clinton campaigning, 2007
Image via Wikipedia

Today, the Senate Foreign Relations Committee overwhelmingly approved the nomination of Hillary Clinton to be secretary of state.

It has been a long, sometimes very rough and very emotional journey for Senator Clinton.  Many of us have followed her campaign or supported it from the beginning or even before.  I myself flew in from Mexico to hear Bill Clinton speak in San Antonio, Texas when he was still governor of Arkansas.  The weather had him socked in at Dallas so he didn’t make the flight down and didn’t speak, although I heard and met him many times later.  The person who stepped in for him and did speak that afternoon was Hillary Clinton.  And when she spoke, my friend and I looked at each other, our collective jaws dropping, and said, almost in unison: “She should be president.”

Well, she didn’t make it.  This time.  And maybe she won’t ever be president.  But  she has certainly set a shining example of grit, resolve and perseverance…. all of which women need in spades…. in addition to her extraordinary brain power and what Hemingway once called “grace under pressure.”

I, along with many others, believe she will be an outstanding secretary of state who will make us all proud, and put American back into a position of respect and collaboration abroad.

Clinton told the assembled lawmakers that the extraordinary times present an extraordinary opportunity.

“I think this could be one of the golden eras of the history of the Senate,” she said. “This could be a time when people will look back and say, you know, you never can count America out. Whenever the chips are down, we always rise to the occasion.”

And so, we’ve learned, does Hillary Clinton, soon to be Secretary of State Clinton.

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A Tip Of The Hat To New Yahoo CEO Carol Bartz, Tech Veteran

Yahoo CEO Carol Bartz

Former Autodesk Chief Executive Carol Bartz, 60, will be the new CEO at Yahoo.  And that’s a Yahoo! for a woman playing with the big boys in the hallowed tech preserve.  And another kudo for not backing down when the pundits start sharpening their knives for her.

Bartz has a long string of successes so she is well equipped for the job:

Tons of awards, but who’s counting?  The point is Bartz has smarts, experience and moxy.

Some of the pundits have quibbled that she’s a manager and operating person not a Mergers and Acquisition guy.  Did anyone here see Wall Street?

We thought the goal was to run a company, not necessarily sell it or break it up and sell the pieces.

In an online conference call today, Bartz confronted the pundits head on and came out swinging:

“Let’s not put ourselves in some crazy timeline. Let’s give this company some frigging breathing room. Everybody on the outside deciding what Yahoo should or shouldn’t do–that’s going to stop,” she said. Her first meeting with Yahoo’s managers was set for 10 minutes later, she also said. Another moment came when asked about how her background at a company selling software to companies would serve her at an Internet company selling ads and serving a large consumer audience. Bartz was quick to slap down the doubts about her expertise as nonsense.”
“I didn’t know CAD (computer-aided design) when I joined Autodesk, I didn’t know hardware when I joined Sun,” she said. “I have brain power to understand what it takes.”

Now there’s a woman who knows who she is and is about to show us all.  A tip of the hat to Bartz and our hearty congratulations

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Is The Fair Pay Act For Women A Constantly Moving Target?

Remember those Looney Tunes animated cartoons where the characters Wile E. Coyote (also known simply as “The Coyote”) and the Road Runner did battle with each other, with the Road Runner  using devilish tricks to humiliate and defeat the Coyote.  I remember one cartoon, or seem to, where the Road Runner kept zooming ahead, constantly moving the sign that said “5 miles to Somewhere”, so it became a 100 mile trek, with the goal always out of reach.  The Coyote usually wound up running as fast as he could and going SPLAT head on into a wall or cliff, having completely lost his bearings in the skulldudgery and never even getting close to his destination.

I remember a personal trip like that when I, my niece and a few supportive friends made the trek to visit a nephew of mine who had misguidedly joined the remote Rashneesh compound in Oregon.  Indian guru Bhagwan Shree Rashneesh had purchased the 64,000 acre Big Muddy Ranch near Antelope for $5.7 million and enticed many of his followers to join him, their wallets in hand.  Our goal was to get my nephew to sign some papers to preempt him from emptying out any of his other relatives’ bank accounts into the guru’s pockets, to support the guru’s lavish livestyle or his fleet of Rolls Royce’s, in which he drove by and waved to followers like my nephew whose job was digging fence posts and pledging more money.  As we drove on and on into the Oregon wilderness one of my friends asked dolefully:  “Is someone running ahead of us, moving these signs back 5 miles, every time we drive 4 miles?”

Good question.

And one which Lilly Ledbetter and a lot of other women must be asking ourselves about now. My nephew was not the only one ever to be suckered.  My niece and my friends and I were not the only ones who ever made a long trek only to have the sign posts moved down the road ahead of us to forever prolong the journey. Lily Ledbetter is an unfortunate symbol for women. She embodies the wrong that has been done to us all.  And one more time, there are promises on the table to correct it.  But will it happen?

According to the AFL-CIO in House Passes Two Major Working Family Bills: Fair Pay Act, Paycheck Fairness Act, Lilly Ledbetter says she knows she’ll never recover the hundreds of thousands of dollars she lost from her paychecks because of nearly 20 years of pay discrimination. But a few days ago, by a vote of 247-171, the House passed the Lilly Ledbetter Fair Act (H.R. 11) overturning the 2007 U.S. Supreme Court ruling that denied Ledbetter—and any worker who suffers pay discrimination—justice. Then shortly after, lawmakers added some new teeth to equal pay laws and passed the Paycheck Fairness Act (H.R. 12) by a 256-163 vote. Both bills now go to the U.S. Senate.

During a conference call with reporters Ledbetter said:

“I’m a living example of the fact that pay discrimination is a pervasive problem in workplace today….My case is just the tip of the iceberg. My case is over and I will never receive any pay. But Congress has the power to ensure what happened to me won’t happen to anyone else.”

After years of working at an Alabama Goodyear Tire & Rubber Co. plant, Ledbetter discovered she was being paid less than the lowest-paid man doing the same work. She gathered enough evidence to file suit, and a jury awarded her $3.8 million. But Goodyear appealed to the Supreme Court.

But in May 2007, the Supreme Court squelched the award and ruled Ledbetter—and other workers—has no right to sue for a remedy in cases of pay discrimination if she—or any worker—waits more than 180 days after her first paycheck, even if she didn’t discover the pay discrimination until years later.

Following the court’s ruling, hundreds of pay discrimination cases have been thrown out based on the 5-4 decision that basically overturned decades of precedent that considered each paycheck a discriminatory act, thus allowing workers who don’t discover the discrimination for years to seek legal remedies.

Marcia Greenberger of the National Women’s Law Center (NWLC) says the Ledbetter bill is a matter of economic justice and a matter of economic urgency for women and the families they support. More than 300 cases…were lost because of the court’s ruling. How many more were told by their lawyers, “It’s too bad. You’re too late.” We can’t wait another day to pass this law.”

The Paycheck Fairness Act, introduced by Rep. Rosa DeLauro’s (D-Conn.), would provide more effective remedies for women who are not paid equal wages for doing equal work, by adding some teeth to the 1963 Equal Pay Act. The Paycheck Fairness Act makes the 45-year-old Equal Pay Act a more effective tool. It stiffens penalties, protects workers from retaliation and offers concrete solutions to what is a real problem.

Anti-labor groups and Republican leaders in the Senate are sharpening their knives for the upcoming vote on this and the Employee Free Choice Act.  It is sure to be a knock down drag out battle.

And one more time, can women look forward perpetually to have the destination of equal pay enticingly in our sights then have it moved down the road again?  Will we keep getting suckered in?  Will we once more go SPLAT against the wall of our expectations?  Stay tuned..……

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