Broadcasting your brand can be a two way street. The goal is to start up communication with as wide a swath of people as you can manage.  What we are learning on the Net is there is no better way to start that conversation than with short Tweets, small messages throughout the day that let people get to know you and start listening to what you have to say.

And one of the best apps you can use as a “control panel” to guide you through the day of Tweets or broadcasts is the newly enhanced TweetDeck, http://search.twitter.com/search?q=TweetDeck

According to early adopter and tech guru, Lous Grey, “TweetDeck has already become the go-to Twitter application for many of Twitter’s most-active users, including Ross Mayfield, Marshall Kirkpatrick, Darren Rowse, Mark Krynsky and Guy Kawasaki….” these are all well known people on the Net you should check on and see how they use Tweet to build their popularity.

The New TweetDeck: Click for Full Size

According to louisgray.com: TweetDeck Readies New Release, Slimming Down & Adding Services “a long list of new features includes:

• Adding sent direct messages to the direct message (DM) column.
• An added spell checker
• The addition of a “narrow columns” option
• Integration of TweetShrink
• The introduction of new TweetDeck Services

TweetDeck Will Display Narrower Columns to preserve space.
One of the few concerns I’ve seen voiced regarding TweetDeck is that it can be a screen real estate hog. Once you start with a column showing your friends’ tweets, add a Replies column and Direct Messages, pretty soon you’re giving up a good chunk of your monitor. With that in mind, Dodsworth has both updated the interface to make it slimmer, but also added the aforementioned “narrow columns” option. The addition of sent DMs in the DM column also makes sense, essentially showing the conversation in full, assuming you are both sending and receiving DMs with the same Twitter users.

The New TweetDeck Integrates Spell Check
The addition of TweetShrink to TweetDeck also helps to bail you out in the event you have something to say, but just can’t seem to keep it down to a mere 140 characters.

For example, the note: “Will it reduce the number of characters in my message or tell me what to cut?” is shortened to “Will it reduce the number of characters in my msg or tell me what 2 cut?”, saving me five characters. Who knows when that could come in handy? It also reduces common words like “and” to &, for example.

Also interesting is the addition of the first of what is expected to be many TweetDeck Services, that enables additional information from outside of TweetDeck to be displayed. In this version, there is an undocumented feature that injects your follower data in the top of the replies column as the application is started, powered by twittercounter.com. Dodsworth promises more will be integrated along the way.”

If you haven’t gotten on the Tweet bandwagon before now, today is a good time to start.  It’s like having your own broadcasting station to get your personal brand out there and growing followers.

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