5 Ways to Re-Purpose Content for For Increased Visibility

Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they’re already doing for the benefit of their online audiences and better search engine visibility?

Here are 5 tips for those active in an industry to re-purpose content for the web.

* Get more power out of PowerPoint – Turn PowerPoint decks into articles and/or blog posts and vice versa. It’s smart marketing anyway, to build supporting editorial visibility to a topic you’re speaking on at conferences, with prospective clients or other situations requiring PowerPoint. Why not leverage the effort put into a PowerPoint presentation for inspiration to create a contributed article offered for republishing to other blogs or industry publications?  Two birds, one stone. Nice.

* Let interviews do the talking - lf you’re fortunate to be interviewed by other bloggers, typically via email, leverage the answers you’ve given into a blog post or an article. If the press and bloggers are not knocking on your door for interviews, no worries. Have a co-worker interview you using a digital camera about your perspective on a certain industry topic.

* Break it up – Take a long article you’ve had published online or in a notable publication and break it up in to a series of blog posts. Do this AFTER the article runs in the publication!

* Turn press releases into lemonade – Press releases written in AP style are pretty boring for consumers. Heck, they’re pretty boring for everyone. Take the key messages of the press release and rewrite conversationally as blog post making sure to cite examples, offer tips and to link out to relevant resources – ideally other influential blogs on the topic. There’s no harm in having a link to the original press release either.

* What’s old is new – A robust blog often posts an array of tips, insights and how to’s over time. We’ve been posting since Dec 2003 and believe me, there’s a lot of content update opportunities over 5 years of blogging.The search marketing industry changes pretty quickly creating the need to offer updated tips to stay current. What better source for those updates than old blog posts that were popular in the past? Update the title, ex: “All New Tips for Re-Purposing Blog Content” as well as the actual tips and make recent news references. Be sure to revisit what keywords are in demand by mining popular social tags and keyword research tools. Add new examples and links to external resources, ideally influential blogs on the topic. Those links out are like a virtual tap tap on the shoulder of the popular blogs and might just get you noticed. They can also be useful to readers and search engines.

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SEO Articles: Basics of Repurposing Content for Blogs | Online Marketing Blog.