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If times are good ,"management must manage". If times are bad ,"management must manage." If there's no money, a disaster, a war, your product blows up in your face or you've run out of cash, management must still manage. In other words, don't complain, don't explain; try to figure the situation out, solve the problem, and do something to get moving again. Momentum counts . Confronting the problem and taking action reassures and leads on to success.
Peter Drucker, the management guru, pointed out there is no single "effective personality". Effective managers can be as different as night and day and the approaches they use can be equally different. "All they must have in common is the ability to get the right things done. Effectiveness is a habit, a practice of doing things, one step at a time, in a well thought out, systematic way."You will need criteria so you can establish which are the "right" things to get done, then you can focus on the important tasks which only you can do. To be effective, you must accomplish the greatest amount with the least wasted motion. The fewer people you need, the smaller your organization, the more effective and profitable your business will be.
Developing a systems approach to your business is a good start. Set priorities and do first things first. Use check lists. In fact, as mundane as it sounds, one of the most effective and time saving ways to conduct business often overlooked by entrepreneurs, is to have a simple form or check list to cover as many things as possible in the daily life of the business. Keep a log, so you can manage by exception: if you usually have a certain volume of business on Wednesdays or in March, and suddenly your volume takes a nose dive, your log will tell you that; poke around and see what happened. Maybe the newspaper forgot to run your ad or the direct mail fulfillment house neglected to send out your catalogue. It pays to keep on top of those routine numbers.
An effective manager should try to focus on the strategic and generic instead of tackling problems as they arise. Again, make fundamental decisions and try to have a policy, procedure or guideline which covers every occasion which might arise and every decision which must be made. It is the unstructured nature of entrepreneurship and many small businesses which frequently drains an entrepreneur who must make hundreds of decisions a day. Try to put more structure in your organization and save yourself for the big moment, the huge contracts, the momentous decisions.
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