Refine Your Company's eNewsletter to Increase Its Viral Potential
Just as your business can't be everything to everybody, you should
structure your company's enewsletter following the same rule. It is
your most powerful PR and marketing tool. Unleash its viral potential
by providing your readers with information worth passing on to their
collegues. I recently gave my enewsletter a makeover. Give your
publication one by following these simple tips:
~ Relaunch it to create a buzz.
~ Give it a striking new name.
~ Refocus the content to reflect the products and services that your
company provides.
~ Write short problem solving articles that feature your products and
services to demonstrate their usefulness.
~ Provide powerful supplemental resources and tips that enhance the
usefulness of your products and services.
~ Eliminate unnecessary ads. Your publication's main purpose is to
promote YOUR business. Subscribers should not have to scroll through
~ 3 or more ads to read your publication's content. It is total turn
off.
~ Create a "What's New" section. Inform your subscribers about your
new products, services and company events. Create news to keep your
subscribers excited.
~ Create a special discount or free trial offer every month. Set a 5
to 7 day deadline to redeem it to encourage quick action.
Business Worksheet for Refine Your Company's eNewsletter to Increase
Its Viral Potential
1.] Date for your enewsletter relaunch.
2.] Think of a
new name for your enewsletter.
3.] What problem(s) does your business solve for your clients?
4.] Create at least 4 powerful headlines to showcase the main
articles for your upcoming issues. Tip: Use a question for your
headline - Do YOU Need A PR Makeover To Make YOURSELF Newsworthy?
5.] Make a list of unique resource information your target audience
would find useful. Example: PR Savvy Female Entrepreneur
(www.womensnewsbureau.com/PRenewsletter.htm), a monthly enewsletter
published by the Women's News Bureau, provides a list of special
days, weeks, and months businesswomen can incorporate into their
press releases to make them newsworthy.
6.] Think of special discounts or trial offers for each of your
products and service that you can offer to your subscribers. Remember
that they have to be exciting enough for them to pass your newsletter
on their business associates.
Everyone loves to be in the spotlight. Showcase one of your clients
every month. Introduce a staff member to highlight their expertise.
ABOUT THE AUTHOR
Jerrilynn B. Thomas, owner of the Women's News Bureau
(www.womensnewsbureau.com) and Women's Media Desk
(www.womensmediadesk.com), specializes in PR makeovers. If you would
like a PR makeover to make yourself more newsworthy, contact her at
jerrilynnb@womensnewsbureau.com . Businesswomen are invited to
submit their news and articles to the Women's Media Desk.
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