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MLM Success Training - Golden Rule For Prospecting Strangers
Copyright 2005 Richard Knight
Cruising around the MLM playground (Online MLM Forums), the
question of "How do you prospect strangers into your MLM
Business?" popped up. And I knew if this fellow Network Marketer
was struggling with this question, then several others probably
are having the same dilemma as well.
So here it is.
When you're building your MLM Business there is 1 Golden Rule to
follow when it comes to prospecting strangers and it's simply:
Just Don't Do It!
That's right! You NEVER want to prospect strangers to build your
MLM Business. Now I know some people may not agree with me, so
here are 3 "Prime" reasons why you don't want to prospect
strangers as a way to build your MLM Business.
Reason #1 - Strangers Are Not Your Target Market.
Believe it or not, but unfortunately more than half the
population isn't "wired" to be in business for themselves. Your
goal is to find people with a "track record" of success. These
are the only kinds of people you need to help build your
business, not strangers (any 'ol Joe Schmo you see walking down
the street).
If that's your plan then you might as well whip out the phone
book and start dialing. And let's see how many No's, not
interested's and don't call me again's you get before you finish
the page. It's simply because "strangers" is not the target
market you should be going after to build a successful home
business.
Reason #2 - It's Too Ineffective.
Prospecting strangers is a big waste of time, energy and
patience. Just think about it, would someone like Donald Trump
say "Hey, I have this great business opportunity that'll help
any self motivated and dedicated individual make a handsome
residual income each month -let's kick things off by showing it
to people walking on
the street!" Of course not! So why should
you?
It's at least 10x more effective to target a group of people who
"already" possess positive character traits and good business
skills that'll help you take your business to the next level.
Reason #3 - It's Just Not Worth It
Prospecting strangers isn't worth the hassle (time, energy,
sweat, blood, tears and not to mention the headaches).
Prospecting these types of people for your business WILL take a
lot out of you. (Just thinking about it, makes me cringe).
Facing rejection from the wrong kinds of people is one of the
main "killers" for many new home business owners. Don't let it
happen to you, or anyone in your organization. Don't prospect
strangers.
Remember; don't try to prospect everyone for your business
because unfortunately not everyone is ideally suited to be in
business for themselves. It's sad, but true. So in order to find
the right people for your MLM Business simply focus on a target
market. Look for people with a track record of success and
possess good business skills.
Some great examples of this are real estate agents, store
owners, small business owners, franchise owners and even other
Network Markets (they almost always keep their options open).
Simply put, focus your energy on target markets rather than
every 'ol Joe Schmo who comes within 3 feet of you, it's proven
to work 10x better than prospecting everyday strangers.
About the author:
This article has been written by Richard Knight, founder of 45
Second Prospecting. Richard offers a free newsletter filled with
Fresh Tips, Tricks and Simple Strategies that'll boost your
residual income and your MLM profits even if you've thought
about throwing in the towel - Sign up for his FREE newsletter
today. . . http://www.45secondprospecting.com
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