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Analysing And Creating Highly Popular Web Pages
Today's webmaster faces a very common yet disturbing problem: getting a good position on the major search engines. How many times have you ever wondered why, no matter what you do, you can't seem to find your site when you do a search for your...
How To Get Your Page Ranked High In Search Engines
Having own website is one of the most effective Internet marketing methods. It may give you a lot of visitors if you manage to get a high ranking in search engines. Search engines have great importance to online business. When people look for...
How to Track Online Marketing ROI Using Cost-per-Action
How to Track Online Marketing ROI Using Cost-per-Action Forget clicks, page views, and impressions; the only way to effectively track your online marketing ROI is through Cost-per-Action (CPA) analysis. By Rick Crosby * As the online...
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for...
Yahoo drops Google...How to flood your site with traffic in 48 hours
===================================================== Yahoo drops Google...How you can grab a huge flood of traffic to your site in the next 48 hours. - by Rodney Boettger (c)2004 Rodney Boettger - All Rights Reserved...
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Building successful E-commerce
If you're new to E-commerce, you might find our "7 tips for a successful e-commerce business" useful:
1) Provide the same high level of service as you would in a high-street shop. Just because you are online, people still expect prompt contact and resolution when things go wrong.
2) Fast and well packaged delivery. The era of 'allow 28 days for delivery' is long gone. People want it immediately, and the quicker they get it, the more chance they'll be back for repeat business.
3) Set your price right. Unless you have a unique product, to compete with other online retailers you will probably have to sell at a lower price than the high street. Do your competitor analysis first.
4) Promote your site online. You need to bring customers to your site, so put aside a budget for online marketing such as search engine optimisation, pay-per-click, perhaps an affiliate scheme and get a proper link building programme in place - well targeted ones will not only bring you new visitors but increase your search engine
positioning.
5) Promote the site offline. Put your website address on all your printed literature and advertising to drive traffic to the site. If you have a shop, advertise in-store - just because someone has walked in today, they may want to order again tomorrow in the middle of the night!
6) Make the customer feel secure. Start with basics like a privacy policy so they know what you'll do with any personal data, a terms and conditions of sale for when they make a purchase, and a terms of use for the website. Also make sure you use an SSL certificate to get a secure encrpyted connection for processing and personal data and payments.
7) Keep in touch. Properly designed and targeted email marketing is very cost effective. If a customer is happy to let you keep them informed of latest products and offers make sure you make the most of this and send out a weekly or monthly mail with useful information.
Copyright Simon Melaniphy - http://www.refreshedmedia.com
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