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Finding Profitable Keyword Phrases
So you have a site concept developed that you are ready to start writing great content for. So what's the next step? It's time to develop your " master keyword list " which you will use to craft your WebPages. These are the words or phrases you...
Secrets For serious Wealth Creators
Dear Friend How many times have you sat and dreamed about changing your life ? What would it mean to you to be your own boss, answering to no one but yourself ? How would you like to earn enough money, when you wanted to in order to live the...
The Business Case for SEO
It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of...
Unlocking the Keys to Your Web Site Traffic - Web site promotion and search engine strategies
Introduction It is estimated that up to 60% of new traffic to your Web site will come from search engines. This means that unless you are already so well known that people will be using your name to search for your site, you need a search engine...
Web Directory Submission Analysis and Guide
Why Submit To Web Directories
Many people are paying alot of money to submit their urls to web directories mainly because of 3 reasons:
a) To get permanent 1 way link.
b) To get a good Google PR page linking to your site.
c) To get...
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Analyzing Your Website Traffic Data
An important aspect of your web business is analyzing your
website traffic. This will give you proper understanding of your
website visitors behavior so that you can adjust your keywords,
content and/or fine-tune your web pages to increase conversion
rates.
But before you can analyze your website traffic you must know
what to look for and how to interpret the data collected.
Hits
They are simply the number of information requests received by
the server. If your web page has 15 graphics, the server will
record 16 hits (15 for graphics and 1 for html file), when in
actual fact only one visitor is requesting for the web page. The
hits figure is inflated. It is not useful in analyzing your web
traffic.
Page Views
It is exactly what it means. For example if a visitors access 5
pages of your website, your web host server will record 5 page
views. Page view does not tell you how many different visitors
are coming by your website. Though, it is a good gauge of the
ability of your web pages to retain the interest of your
visitors. This is an important consideration for attracting high
paying advertisers.
Visitors
Your web host server captures the IP addresses of your visitors
(not search robots) and records the number of people who visited
your website. The same visitor who visited 20 pages of your
website will register 20 page views but only 1 visitor.
Obviously page view and visitors are essential to analyzing your
web traffic and understanding visitors' behavior.
Effectiveness of your web pages
At a glance, it would appear that the more visitors you see
recorded, then your website must be doing well. Not necessarily.
You must look at the behavior of your visitors once they landed
on your web page to properly gauge the effectiveness of your
website. One way to determine this is to find out how much time
on average visitors spend at your website. If the time spent is
short, it could mean one of three things or all.
1.Your keywords are attracting the wrong kind of visitors.
2.You need to improve on your page content.
3.Your web design is too overwhelming that visitors find it hard
to navigate, causing them to exit quickly.
You need to pinpoint the problem and fix it. Then use the
average time spent by visitors at your website to gauge the
effectiveness of the fix.
Every website has exit
pages, such as final sales order or
contact page. As the name suggests, this is the page where your
visitors make their exit. However, it is normal for your web
data to show several exit pages because not every visitor will
find exactly what he/she is looking for. If you notice an exit
trend on a particular page that is not designed to be an exit
page, for example your homepage, then you need to closely
examine it and fix the problem. Once the problem is fixed you'll
see visitors moving through your website instead of exiting at
the wrong page.
If you notice visitors spending a lot of time on a particular
page, it would be wise to shift your marketing focus to the page
in mention.
Key Search Phrases
You are getting targeted traffic if your key search phrases
bring you consistent traffic. The more targeted your web traffic
the chances of conversion are higher. Your key search phrases
are vital to bringing targeted visitors to your website who are
ready to do business with you.
Lastly, if you find that visitors are finding your site by
typing in your URL, it means you have achieved brand
recognition.
Congratulations!
Accuracy of Your Interpretation of Web Data
The accuracy of the interpretation of your website traffic data
is proportional to the numbers of your website visitors. That
means if more visitors come to your website, the more accurate
will be your interpretation, and the more precise your analysis
of visitors behavior. For smaller number of visitors, a few
anomalous visitors can distort the analysis.
Analyzing website data is time consuming but it is worth it. It
is an important area of your Internet marketing campaign.
Imagine spending hundreds and even thousands of dollars on
advertising to drive targeted to your site and yet see low
conversion rates, and you have no clue how to fix the problem.
Or you may spend hours modifying your web pages without knowing
how effective are the changes you have made.
Interpreting your website traffic data correctly is crucial to
your business bottom-line. Therefore, it is imperative that
every online marketer knows how to analyze website traffic data
with competence.
About the author:
Gerrick W - mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote
Your Online Business. Visit:
http://www.1stinternetmarketingsolution.com
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