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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media...
How to Easily Accelerate Your Profits
I’m always amazed at how disorganised most businesses are. The huge amount of opportunities that fall by the wayside due to poor management. Let me tell you what happened to me recently. The Car Dealership I stopped off at my local dealership as...
HR Off-shoring / Outsourcing: A Buyer's Market
Finding a sting in rising healthcare costs, many large
corporations are signing up for a reprieve by letting
off-shoring / outsourcing providers handle it all, right from
benefits to recruiting and all. Although, benefits
administration...
If One Does Not Do Any Planning, One Is Planning To Fail
MARKETING STRATEGIES
An enterprise may adopt different marketing strategies dependent on the size and position of the business in its industry. The marketing strategy adopted may prove crucial to generate sales. These marketing strategies...
Succeeding As A Seller On E-bay
Being successful is almost everyone's dreams this day and being
successful in E-Bay could be a reality once you set your heart
into it. Like in any other business, patience and perseverance
in the world of E-Bay are factors needed to ensure that...
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Developing Your Mission
"The best Leader is one who knows how to pick good people to do what he
or she wants done and self-restraint enough to keep from meddling with
them while they do it." - Heidi Richards -
Developing Your Mission
Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of what it is that the team is there to do. It grows out of the Vision. It describes the organization's purpose. It tends to be general with objectives often accompanying it. The mission provides the "framework" for goals and objectives. It also provides guidance for the major decisions officers and board members need to make. Identifying or updating the mission is usually done during strategic planning.
Developing a mission statement can be approached using varying methods:
Participants may use highly analytical and rational exercises such as focused discussions or highly creative and divergent approaches through daydreaming, sharing stories, etc.
In the wording process consider the products, services, values, market and concern for the public image of the organization.
The mission should be brief enough (one or two sentences) that
everyone in the organization can learn it and recite verbatim.
Adding or removing a word, which may also further define the scope of products and services of the organization, can accomplish refining the mission.
The mission should include sufficient description so that it clearly separates the mission of the organization from other organizations.
It is a good idea to revisit the mission from time to time to make sure it is relevant to the organization's current situation.
To stimulate thinking the group should consider the functions of the organization, who the organization serves (the customer) and how the organization will fulfill the functions (the activities, methods and technologies).
? 2005 - Heidi Richards
About the Author
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women?s ECommerce Association, International www.WECAI.org (pronounced wee-kī) ? an Internet organization that ?Helps Women Do Business on the WEB.? Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.
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