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Informative Articles

Client Service as a Competitive Advantage
*My name is Susan Young and I am Doug Brown's publicist. If you have any questions, please feel free to call me at 732-613-4790.* (Do not include this in this article) As someone who has been heavily involved facilitating strategic planning...

How Effective is Your Leadership Style?
How Effective is Your Leadership Style? Motivating employees according to their needs. by Dr. Marilyn Manning Would your staff say that you are easy to work with? Would they call you picky, overly analytical? Do they accuse you of dropping the ball...

Ideas Are Free - A Book Summary
This article is based on the following book: Ideas Are Free By Alan G. Robinson and Dean M. Schroeder Published by Berrett-Koehler Publishers, Inc., 2004 ISBN 1-57675-282-8 232 pages Without great ideas, no organization can stay afloat, much less...

Learn to manage your projects with Project management training software
Untitled Document Learn to manage your projects with Project management training software Project management training software describes in a very understandable way how projects should be managed and it is...

Starting Your Business: Avoiding the "Me Incorporated" Syndrome
Many people who want to start a business have similar reasons for their ambitions. Typically, they are seeking autonomy from an employer, freedom, or control over their own destiny, which also means that they can determine their own income, work...

 
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Build Winning Alliances

Many professionals suspect there must be a more efficient way to attract customers. They wonder, "How can I shift from gathering one business card at a time to gathering thousands of customers through one initiative?"

Business strategist Debra Valle (PCC) challenges audience members to abandon their "one-customer-at-a-time" mentalities in favor of creating strategic alliances that increase visibility, sales and profits.

About the Author


Debra Valle (PCC) is a nationally-known speaker, author and president of Marketing U Inc., a virtual university and coaching company that helps emerging businesses create and transform ideas into sustainable business opportunities.

Debra's background includes 18 years with Fortune 500 companies Chrysler, Mazda, Nestle, and Michigan Opera where she was responsible for brand positioning, strategic planning, advertising, and direct marketing.