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APPLY YOUR KNOWLEDGE IN NEW WAYS
One of the quickest ways to increase the income from your home business is to develop new products or services which relate to the products you are already selling. This works for two reasons: first, you have the opportunity to sell the new products...

Become an Expert at Speaking
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address(http://www.schrift.com) in...

How to Create a Great Mentoring Relationship
Everyone who is passionate about being a business owner or moving up needs and wants a mentor. Maybe there is someone you know or you just know of who can help you to take your life to the next level. How can you get that person to happily share...

The Art of Leadership
By Ron Fory, The Leader's Institute The art of leadership is sought by virtually everyone. It is claimed by many, defined by a few, and exercised by the unheralded, depending on the source you use. In fact, we know a lot about leadership; it...

The benefits of secured loans
Borrowing money has become more and more popular in the UK over recent years, and this is partly due to the fact that it has become far easier to borrow money. The rising popularity of consumer finance has also been aided by the wide variety of...

 
Google
How to get Your Business Noticed

Many people will tell you that to get your web site noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again. Now consider some facts. Most people in the world are not users of the Internet. Let's repeat that. The vast majority of people who you want to reach don't use the Internet. It doesn't matter how well you optimize your web site, they simply will never find it. Here's another fact. Some of the best Internet marketers make most of their sales 'offline'. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many Internet marketers' these 'offline' sales represent the bulk of their income. So what do these facts tell us? They show us that 'offline' promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that doesn't mean you'll reach the vast majority of people who could buy your product or use your information. This was confirmed recently by one study that showed most people go to


an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet. You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this in two main ways: 1. Write articles for use in regular publications - newspapers, magazines and so on. Always include your URL in the article and you'll get millions of people to notice your web site address. 2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce or your web site address. Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you.

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