|
|
|
Anger: Harness its power to tame anxiety
Is fear of public speaking costing you vital career advancement and opportunities? Learn practical exercises for using anger constructively to manage performance anxiety.
Note: I managed to have a successful career in the Theatre and as a...
How to be a Great Speaker
Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? And there are many actors/actresses who can not speak to live audiences without cue cards. My 13 years as a professional...
Managers: Why Not PR Like This?
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the...
The Business of Speaking - Everyone Has Something to Share
I receive inquiry calls everyday from people who have a story to tell, inspiration to spread, and lessons to teach. In our knowledge hungry society, there are many opportunities for individuals to do just that. How does one begin a career as a...
The P's and Q's of Public Speaking -
The P's and Q's of Public Speaking - 10 Steps to a successful presentation by Alan Fairweather (c) Alan Fairweather - All Rights reserved http://www.howtogetmoresales.com/ ========================================================== Avoid the pain ...
|
|
| |
|
|
|
|
|
|
Business Name - How to Choose One
It's very important to get your business name right. You may
already have a business name but it's not too late to change
it. Let's face it; big organisations change their business
and product names all the time.
I named my business Fairweather Associates when I started in
1993. However, when I attended networking events with my
name badge on my lapel, people would ask - "Are you lawyers
or accountants or architects?" They would come up with
everything except what I actually did, which was
Professional Speaking and Consulting.
I've retained Fairweather Associates for my business bank
account; however, I'm much better know as -
howtogetmoresales.com
Here are some things to think about when choosing your
business name:
#1 Make it easy to remember - I met a lady from a graphic
design business called - "Shout" - I'll always remember that
on.
#2 Make it easy to pronounce. People feel uncomfortable if
they phone you and pronounce your name incorrectly.
#3 Make it easy to spell
#4 Stir the customer's interest - make them want to ask more
- Jones the Plumbers doesn't exactly do it.
I met someone from - "Dynamic Plumbers" I had to ask - "What
makes you "Dynamic"
#5 Make it positive sounding - optimistic
#6 Make it changeable - "Apex Software" might want to start
selling hardware someday.
#7
Make sure it doesn't confuse you with someone else
#8 Make it attract the kind of customers you want -"equi-
store.co.uk" sells all sorts of equestrian products to the
horsy set.
#9 Make it fun, (if it's appropriate for your business) -
"Curl up and Dye" - not for the baldies
#10 Make it quirky - egg.com - would you believe it's a bank
Here are some suggestions to help you choose a name:
#1 Brainstorm - think about how you want people to feel when
they see or hear your name
#2 Think of humorous aspects of what you do
#3 Check other names and trademarks on the internet
#4 Check domain names
#5 Does your name sound cheap or expensive
#6 Think about picking a name that starts with "A." That
could be important if you want to be listed in a publication
such as Yellow Pages
There are books you can buy and software you can use to help
choose a business name. Check out this book:
The Name's the Thing: Creating the Perfect Name for Your
Company or Product
Henri Charmasson
About the Author
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to ? get customers to come to you .
Click here now
http://www.howtogetmoresales.com
|
|
|
|
|
|
