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A Great Marketing Model – Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then...
Choosing Your Financial Advisor
With so many financial advisors trying to woo you with their qualifications and experience, how do find one you can trust your finances with? ‘Trust’ is the keyword here, as you will depend on him/her for your future financial security. A good...
Lessons Learned from the Downfall of Dot-Coms
Business headlines today are filled with stories of high-profile dot-coms that crashed and burned, despite all the venture capital funding, hype and publicity received. This turn of events show that success online is not directly proportional to the...
THE BOOKLET JOURNEY
Way back in 1991, when my organizing business was already 8 years old, I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentations" . Well, because I do business presentations, and because the price was right,...
The Six Sigma Method and Design of Experiments
Six Sigma is becoming a proven approach for businesses and organizations to improve their performance. The spectrum of companies actively engaging in Six Sigma today is wide from industrials like Celanese, Caterpillar, GE, Honeywell, and 3M to...
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Industrial Connection Associate Editor TR Cutler Adds Strategic Alliance Partner Focus Marketing
Ranked as the nation?s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, ?This strategic alliance makes sense because we know the value Focus Marketing brings to the table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.?
? Cutler founded the Manufacturing Media Consortium? in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
? Cutler created the "Mass Marketing Manufacturing Media
Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
? Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications.
? Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
? Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.
? Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.
Contact:
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
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About the Author
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