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3 Ways To Beat Your Competition
3 Ways To Beat Your Competition Copyright 2003 Bob Leduc You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with...
5 Steps to Making the Media Your Friend
The reporter is not your enemy, and he can easily be turned into your new best friend, just by following these simple steps. 1.Read the publication and know what it covers. Whether you want to get on the front page of the business section in your...
Marketing To Hispanics/latinos
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once...
Stop Wasting Time and Money by Promoting the Wrong Thing
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
Success Made Simple
The Internet is the best thing to happen to the small business person in many years. Some would say that it's the best thing to *ever* happen to business at all! While it is true that the Internet empowers anyone with a dial-up connection to go...
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There's Power in Networking!
An Ethiopian proverb states - "When spider webs unite, they can tie up a
lion." When one considers that small businesses accounted for 53 percent of
the private workforce and 50 percent of the nation's entire private gross
domestic product, it becomes clear that small business plays a large role in
our nation's economy. Small business owners gain an enormous power when they
join ranks. It is for this reason that networking plays an integral role in
the success of each small business.
As 2002 advances, it is imperative that we embraces the power of networking.
Whether you are a business owner or work for another firm, stepping outside
our comfort zone brings promise. Networking is one of the leading ways
businesses learn about upcoming trade shows, business expos, conferences and
cultural events where vendors can reach specific audiences. For example, at
www.chistell.com we learned about heavily trafficked events around the
country through networking channels we are active in. We attended a few of
those events as a vendor last year and moved more books at each of these
events in one to two days than we moved in a month at our website. Of
course, we are planning to network and attend more of these events in 2002!
You don't have to be a marketing guru or a world class speaker to network
effectively. In fact, two of the most important keys to networking are:
respect for self and respect for others. I highly recommend that you network
strongest in
areas closely tied in with the products that you market and
sell. Not only will you discover what does and does not work in your field,
you will also hear about events that pull in your target audience in large
numbers.
Whether your business operates on or offline or both, your business' success
must involve effective networking. At times networking can appear to be no
more than chit chatting. Networking can be considered - communicating with
purpose. It is not a tool that allows one business owner to take advantage
of another. It is also more than passing out business cards. To be
effective, networking requires give and take. A business owner alerts you to
an upcoming event; you, in turn, direct the business owner to a graphic
artist who produces unforgettable web-site banners and clip art. Besides
your local business associations (which can be found in the yellow pages of
the telephone book) and the small business association, following are online
networking resources you could benefit from checking into: Small Business
Association (www.sba.org) or Fortune Small Business (www.fsb.com). Strive to
network (both on and offline) at least once a day. At the end of 2001 the
results will astound you.
ABOUT THE AUTHOR
What?!?!?--You haven't read the 1st chapters of Spiral! They're FREE when
you visit - http://www.chistell.com - Home To Those Who Love To Read! --
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