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A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. ( http://www.mailwasher.net )
However, one thing that we often fail to...
Drive Your OWN Car Down the Information SuperHighway
aka: The "F" Theory People are falling all over each other to fail on the Internet! Not the usual introduction to a business article, but please hold that awful thought. Having owned several successful businesses over the years, I've come to...
PUBLIC RELATIONS VERSUS "CONSUMER GENERATED MEDIA" FROM BLOGGERS
With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportions--consumer generated media produced by blogs. Pew Internet & American Life study reports that 7% of the 120 million U.S. adults who use...
Untold Secrets For Network Marketing Success
It is much easier now, than it ever was before to become successful in a top network marketing company using only online strategies. This is the new era for network marketing where any one with the desire and vision can make their dreams come true...
Viral Marketing: What It Means and How It Can Impact Your Business
Viral Marketing: What It Means and How It Can Impact Your Business
Viral Marketing is an exciting form of advertising that fits well with network marketing. Both concepts are based around relationship building.
Viral marketing basically creates...
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THE SCIENTIFIC APPROACH TO ONLINE MARKETING
At the risk of sounding sensational, if you understand the
concepts introduced in this article it could literally mean the
difference between miserable failure and insane online profits
for your business. I'm not talking about a magical formula that
will guarantee success, but it's something that all online
marketers need to understand...
If you spend $50 on advertising and it generates more than $50 in
net profits, that's a good investment.
Simple right? Well, through the use of proper testing and a
"scientific" approach to advertising, there's no reason you can't
turn your original $50 ad into millions of dollars in profits.
It's just a matter of developing a system that creates a profit,
and then reinvesting your initial profits back into your business
in order to further expand your advertising.
Assume that through proper tracking of your website traffic you're
able to determine that 1 out of every 100 visitors to your site
buys "Product X". Let's also assume that on the sale of every Product
X you make a $50 profit. Do you see that any ad you buy which delivers
more than 100 visitors to your site per $50 spent is a profitable
investment?
Promoting a site should be approached with this type of a
scientific or mathematical attitude. Any advertising you do is
either profitable or not, and you need to know which it is so you
don't waste time and money.
Here's a somewhat simplistic strategy that you could use to get
started:
1. Use a combination of free or low-cost strategies to promote
your web site, generating initial traffic which will serve as a
starting point.
2. Through proper tracking of your site, determine the exact
"value" of a visitor in terms of dollars and sense. This is
absolutely critical.
3. Utilize paid advertising that proves to be profitable
according to step 2, based on the value of a visitor and the
number of visitors generated.
4. Through ongoing testing,
tracking, and tweaking, try to
increase the value of a web site visitor as well as response to
your advertising.
5. Repeat steps 2-4 as necessary - or forever.
The power of this scientific or mathematical approach to web site
promotion is that once you have completed the steps you will have
an almost automated advertising campaign that can literally send
you all the traffic you need. Rather than spending hours and
hours each day promoting your site, you simply buy more
advertising.
The bottom line is that there are only 24 hours in a day and
there's only so much you can do during that time. Free
advertising strategies can be effective, but normally, anything
that's "free" is going to "cost" you time.
On the other hand, if you could spend $1,000 a day on advertising
to make $1,000 a day in profits, without spending hours doing
it, why wouldn't you just do that? It's not hard at all.
Consider GoTo.com for example, where you can buy clickthroughs for
as little as 1-25 cents.
That fits the formula quite nicely. GoTo alone won't send you
enough traffic to make you rich, but it's a good example of
effectively promoting your site without spending much time doing
it. And that's just one example of many!
Give this 5-step scientific approach a try. If you find you just
can't seem to make the formula work, there can only be a few
reasons for it; either you're not advertising in the right
places, your web site isn't doing its job, your profit margins
are too low, or your product or service itself is the problem.
Figure out which it is and you can't fail.
About the Author
Stephen R. Renfrow, Creator of the
HOME BIZ NETWORK < http://www.homebiznet.nu >
Always give them more than they expected!
Tools/Tips/Secrets/Help including proven Biz Opps
Home of "Business On A Disk" CDRom - All You Need to Succeed
*** Understand and Master Financial Freedom ***
http://www.homebiznet.nu/hilites.html
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