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Networking - Its Not Just For New Business

Networking - Its Not Just For New Business
By Bob Brolhorst

Don't limit yourself by using networking strictly to find new business. Instead,
use networking opportunities to enhance your career and your personal life in
a multitude of ways.

Many people think of networking as simply a way to get their name and business
in front of people, and they spend their networking time passing out and
collecting business cards, hoping to gain new clients or customers or find a job.

While connecting with a client is always a pleasant outcome, remember that
networking is first a give and take experience. Networking means developing
relationships, nurturing business contacts, creating support networks and finding
partnerships and friends.

I have used networking in a mutitude of ways. Most people think that the way
to get into a new line of


employment is to answer want ads in the paper. All of
the jobs that I have had, came from some sort of networking. The same can
be said of the products I have sold and the services that I provide.

I love it when I can help someone grow their business or make a connection
through my words. I make contact with experts who share advice about important
aspects regarding my career or personal life.

Networking can help you find a mentor or people who can guide you and point
you in the right direction. Networking is about making long-lasting relationships.
Always think about what you can give to the relationship. By giving, you will in
turn receive.

By Bob Brolhorst
Wave 5 Marketing
bbrolhorst@wave5marketing.com
http://www.wave5marketing.com