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10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.
Event Marketing Tactic #1 -- Is the purchase decision-maker attending the...
ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. BE UNIQUE The best way to beat your competition is to promote a distinct...
How To Avoid Getting Scammed By Illegal Pyramid Schemes
Multi-level marketing (MLM) or network marketing programs are a method of selling goods or services through distributors. These programs typically promise that if you sign up as a distributor, you'll receive commissions for your sales and those of...
Marketing In A Virtual World
Before the Internet, small business owners like yourself were usually limited to a local market -resorting to expensive advertising and brochures, direct mail, cold-calling, networking at the local Chamber of Commerce or Rotary. You hoped customers...
There's Power in Networking!
An Ethiopian proverb states - "When spider webs unite, they can tie up a lion." When one considers that small businesses accounted for 53 percent of the private workforce and 50 percent of the nation's entire private gross domestic product, it...
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Increase Your Referrals, Increase Your Marketing Results With This Little Twist
Whenever you send out your direct marketing next time, send a
copy to people you know well, friends, relatives, networking
groups, chamber members you work with, committee members, trade
association members you know personally, but with a little
twist. Send a copy to anyone who knows you well.
If you send them the direct marketing piece it will appear that
you are marketing to those that are close to you and, sometimes,
that just isn't taken well, they feel imposed on. But this time,
when you send it, attach a post-it note over it, or paper clip a
note and wrap it around the top. Either hand write on the
post-it, or, as I do, I set up my printer to print 4 on an 8
1/2x11 sheet of paper, cut them out, and attach them to the
direct marketing piece. My signature was scanned in so it looks
hand signed.
The note looks a little like this:
Hi John I'm doing a seminar that frequently doubles small
businesses. If you know of someone who might benefit from
attending I'd really appreciate you
passing this along. Thanks
Alan
The marketing brochure stands on its own. I'm just asking if he
can pass it on if he knows of someone.
The typical result is * I get a lot of referrals, the response
rate is much higher for this batch, than the others that go out
cold. * I am building a reputation, and brand awareness among my
friends, co-workers, and miscellaneous committees I work with.
They know what I am doing and are referring business even at
other times. And they didn't feel imposed on by my marketing. *
Many times my friends and co-workers come for their own benefit.
They come freely instead of feeling that I imposed on them with
my marketing.
About the author:
Alan Boyer, Leader's Perspective, one of the world's leading
sales trainers & breakthrough specialists.
35 years of experience catapulting businesses lightyears ahead
in weeks. Some increase 2-10 times.
http://www.leaders-pers
pective.com
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