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Ethics In Marketing
I received the following question last week... With all scams and unethical behaviour found online, what are some of the most effective ways to generate trust as a marketer? Annette Andkjaer Vacations For Fun And Profit I'll Teach You How To...
How To Get Your Client's Attention
HOW TO GET YOUR CLIENT'S ATTENTION “ Sorry, I was miles away “. How many times have you said that? It happened to me just the other day. I was walking down the High Street, thinking about the things I needed to do ( go to the bank, buy some...
Interactive Marketing--Your Key to Success in 2005
Joe, You asked me the secret to marketing success in 2005. Here’s my reply. If you are relying on traditional market thinking and advertising for your business, you are going to be in trouble in 2005. The markets have moved beyond traditional...
Promoting Your Business Offline
Promoting Your Business Offline
Offline promotion for your Internet business is important. Use traditional marketing channels and media. Incorporate your Website URL (web address), phone number, and mailing address into all of your printed and...
Ten Lessons From A Survivor! (My First Year As a Network Marketer)
TEN LESSONS FROM A SURVIVOR! My First Year As A Network Marketer (©Lee Wise 2002)
I'm not on television. You won't find me on an island voting someone else off. I don't even want to be there!
But I am a survivor ... of sorts.
I have...
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Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. The net result is that a potential customer found your web site, but also found the sites of your most savvy competitors. How can you get a marketing edge in this situation?
Distinguishing your business from the competition is essential for growing your customer base. Here are three techniques that will give your business crucial marketing sparkle:
Distinguish your web site. Many entrepreneurs get a web site template and content from their parent company and use it as-is, without modifying anything at all. Since all of the representatives get exactly the same site template from the parent company, how are you different from all of the other representatives? There is nothing wrong with either the template or the content, and it is perfectly acceptable to use a cookie-cutter web site for selling to your existing customer base. However, to attract new customers, you must distinguish your business.
Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well ? stellar pre-sale service that becomes non-existent
after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy ? acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.
Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.
Distinguishing your business from the competition is essential when you are marketing to potential clients. It will mean the difference between closing a sale and losing that sale to a competitor.
About the Author
Avocado Consulting, Inc offers a complete range of innovative consulting services that enable businesses to leverage the full power of the Internet. We help your business thrive by providing superior online marketing services, user-friendly web design, and innovative technical consulting. Copyright © Avocado Consulting, Inc. All Rights Reserved.
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