You may find it hard to believe there are individuals with $100,000 a month income who find, at the end of each month, they're spent more than that. There are businesses in the same position. No matter how much cash comes in, it's always possible to spend more. The reason some people and businesses bump into this reality is not because they are wanton spendthrifts, but because cash flow itself is a more fluid and dynamic process, more subtle and challenging to master than a simple balance sheet. But master it you must if you want to be in control of your money; master it if you want to survive in business, because without cash, no one cares if you're worth a million dollars on paper or in widgets, the doors will shut and you will be out of the game. If you get a handle on the dynamics of your cash flow, that act alone will both improve your business and improve you as a manager, the beginning of a very positive and powerful cycle.See

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