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Free Affiliate Marketing Page Pays $755 in Commissions From its First 100 Visitors
Copyright 2004 by David L. Thorne Affiliate marketing is an easy way to get started making money online. You just sign up to be an affiliate, and refer new customers to the sales site(s) with a special, coded affiliate link. When your referrals...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
The 'Oogle' Factor - Teaching Google About Niche Marketing
Despite Google's massive borg-like assimilation of the internet, they still only have a few Oogles rattling around their servers. There's Froogle, which we all know but never use, but what else is there with a catchy name? You would think they...
What Is Viral Marketing And How Does It Benefit Internet Marketers?
The practice of viral marketing can be very useful to internet marketers. Viral marketing consists of giving away FRE'E products or services along with your original a'd copy such as links, contact information, and mailing list. In return, those...
What Is Your Marketing Telling You?
Marketing is an essential part of building a profitable business. Even if your customers come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word out. But what happens when marketing fails to...
 
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News Search Is Influencing Internet Marketing

The search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies (SES) conference and web search versus vertical search (in search areas like news) was one of the new search trends featured at the San Jose SES.

The growth of the news search has only come about in the last few years. According to Nielsen/Net ratings, in June 2004 CNN.com was still the #1 online news source with Yahoo not too far behind. By January 2005 Yahoo rose to #1 with 23 million readers a month and by June 2005 they were pulling out in front with 29 million readers a month, dominating the online news ratings.

News search is playing a bigger and bigger role in online marketing. Google has a news search section, as does AOL, MSN and Alta Vista. Sites like Topix are drawing viewers looking for great local news. Recent studies show that 77 percent of Internet users get their news online and it's the number one choice for news in the 18 - 54 year old age group. People go online and search the news engines by topic and keyword. The LA Times reported on the trend, saying that veteran


journalists are looking to the PR field for work, now that so many readers are reading their news online.

When there is a relevant and timely article in Google News, Google will serve you up that news item in the Google 'One-Box' above the #1 position when you do a web search on a keyword or phrase. Yahoo News now indexes blog posts in response to the clear trend that early adopters look to blogs for news. Getting your message out in the news search has emerged as an essential part of your search engine optimization and marketing strategy.

Optimizing press releases and news articles is no longer a 'nice-to-do one day' idea or 'something we should try.' It's a proven strategy you should be implementing right now. Put these articles into an RSS feed and you'll start to show up in the most unexpected places!
About the Author

Sally Falkow has created effective internal and external communication strategies for both large and medium sized enterprises for 25 years. Since 1999 Ms. Falkow has translated her extensive experience in communication to the Internet and is now one of the leading web site and Internet marketing strategists in the U.S.