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Developing an eBook as a Marketing Tool. Simple & Easy!
The truth about the internet is that it is a wealth of information that people use to find out about any subject under the sun. Lets face it, if you need to find something out you usually turn to the good old net rather then turning to more...
"KISS Marketing - the Basics"
Regardless of whether your business is a small Mom & Pop type atmosphere or a larger than life organization, your approaches and strategies must be of the highest caliber to reach your target audience. Professionalism is the key! Often there is a...
Marketing's Greatest Enemy
You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them. They never come back. You did your...
Network Marketing Success- MLM Success Law of Resistance in MLM Recruiting
by Doug Firebaugh
MLM Success Muscles.
There is a Law of Success called the Law of Resistance.
And it says that there is no success without resistance to build your "Success Muscles."
Resistance is everything in fitness...
The 3 Easiest Ways For Newbies To Start In ONline Affiliate Marketing
With the aid of the Internet, you can almost have everything
right at your fingertips. With just a few clicks you get access
to thousands and even millions of pieces of information and data
on virtually any field of interest. As years pass by,...
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Marketing-Minded Financial Planners, Don't Hold Back Information From the Media
Some financial planners think that they shouldn't share their top tips with the media.
I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.
But there's two things wrong with this:
First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.
Second, you aren't the only financial planner looking for publicity.
And unless your wisdom far exceeds that of any other financial planner in the world, you'd better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.
Part of being a good media resource is delivering lots of good information. So share everything you?ve got. Hold back nothing. With journalists, ?saving the good stuff? for paying customers is a certain ticket to becoming a media fiasco.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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