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		<pubDate>Sat, 08 Dec 2012 20:55:01 +0000</pubDate>
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		<title>New Yahoo CEO Marissa Mayer &#8211; Breaking into the Top Echelon of the Male Geeks World.  Will She Succeed?</title>
		<link>http://www.advancingwomen.com/main_aw_wordpress/new-yahoo-ceo-marissa-mayer-breaking-into-the-top-echelon-of-the-male-geeks-world-will-she-succeed/</link>
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		<pubDate>Thu, 19 Jul 2012 21:34:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.advancingwomen.com/?p=209601</guid>
		<description><![CDATA[Yahoo&#8217;s selection as CEO of 37 year old Marissa Mayer, a self described Google &#8220;geek&#8221; and one of it&#8217;s original employees ,  brought to a record 19 the number of female CEOs of Fortune 500 companies, Mayer joins an even more elite group of women CEO&#8217;s in the tech industry including Meg Whitman, the chief [...]<img src="http://track.hubspot.com/__ptq.gif?a=272892&k=14&bu=http%3A%2F%2Fwww.advancingwomen.com%2Fmain_aw_wordpress%2Ftech_blog%2F&r=http%3A%2F%2Fwww.advancingwomen.com%2Fmain_aw_wordpress%2Fnew-yahoo-ceo-marissa-mayer-breaking-into-the-top-echelon-of-the-male-geeks-world-will-she-succeed%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.advancingwomen.com/main_aw_wordpress/feed/" width="1" height="1" border="0" align="right"/>]]></description>
				<content:encoded><![CDATA[<p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic -->Yahoo&#8217;s selection as CEO of 37 year old Marissa Mayer, a self described Google &#8220;geek&#8221; and one of it&#8217;s original employees ,  brought to a record 19 the number of female CEOs of <a href="http://postcards.blogs.fortune.cnn.com/2012/07/18/fortune-500-women-ceos-2/">Fortune 500 companies</a>,</p>
<p><div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Marissa_Mayer.jpg" target="_blank"><img class="zemanta-img-inserted zemanta-img-configured" title="Marissa Mayer" src="http://upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Marissa_Mayer.jpg/300px-Marissa_Mayer.jpg" alt="Marissa Mayer" width="150" height="225" /></a><p class="wp-caption-text">Marissa Mayer (Photo credit: Wikipedia)</p></div></p>
<p>Mayer joins an even more elite group of women CEO&#8217;s in the tech industry including Meg Whitman, the chief executive of Hewlett-Packard, Virginia M. Rometty, the head of I.B.M., Sheryl Sandberg COO Facebook.</p>
<p>Mayer&#8217;s heady new position is fraught with both opportunity and peril.  Mayer is stepping onto a path where others have gone before and failed:  Mayer takes over as Yahoo&#8217;s sixth permanent CEO, following  Tim Koogle, Terry Semel, Jerry Yang, Carol Bartz and Scott Thompson, all of whom tried to chart a course which improved the iconic but under performing Yahoo&#8217;s bottom line.  All failed and were ousted.</p>
<p>On a slightly different cautionary note, women in the higher echelons of tech companies who shake up the culture too much, can get unceremoniously dumped as well.  Remember Carly Fiorina, the HP CEO powerhouse, smiling out from the covers of magazines like Fortune, then banished in a career or at least upward trajectory shattering clash with the HP Board ?</p>
<p>No doubt Marissa Mayer has the right stuff: the experience, knowledge and passion to pull it off, to perhaps invent a new road map for Yahoo which will restore it&#8217;s luster.  Onlookers are waiting to hear her strategy and how she will build her team to execute this.</p>
<p>To add to the challenge, Ms. Mayer is several months into a pregnancy and says she will work through her maternity leave.  Which brings us to one topic the media is buzzing about.  <a href="http://www.cnn.com/2012/07/18/living/marissa-mayer-family-leave/index.html">CNN</a> notes: &#8220;This month&#8217;s Atlantic magazine cover story, <a href="http://www.theatlantic.com/magazine/archive/2012/07/why-women-still-can-8217-t-have-it-all/9020/4/" target="_blank">&#8220;Why Women Still Can&#8217;t Have It All</a>,&#8221; has stoked intense debate on the topic.</p>
<p>Former State Department official Anne-Marie Slaughter proposes that the only women who manage to reach the pinnacle of their careers while raising a family are &#8220;superhuman, rich or self-employed.&#8221;</p>
<p>Feminists and policy experts have been saying for years: that corporate culture in the United States, one of few industrialized nations without paid family leave for new parents, does not foster ideal conditions for work-life balance &#8212; for women or men.</p>
<p>&#8220;We live in a society where there&#8217;s very little space for men or women in corporate spheres to easily juggle family lives with professional lives,&#8221; said <a href="http://carolineheldman.wordpress.com/" target="_blank">Caroline Heldman</a>, chair of the Politics Department at Occidental College in California&#8230;</p>
<p>Someone in Mayer&#8217;s position likely has the resources to enable her to work through maternity leave, but that&#8217;s certainly not the norm for most working mothers. If anything, her experience is representative of the rules and expectations of CEOs of major corporations, 97% of whom are male, Heldman said.</p>
<p>&#8220;Her choices don&#8217;t necessarily work for women in lower ranks and should not be held up as a standard for what all men or women should or could do,&#8221; Heldman said. &#8220;She&#8217;s playing by the good old boys&#8217; rules, which uphold a system that doesn&#8217;t allow space and time for male or female CEOs to really take time off if they need it.&#8221;</p>
<p>But for now, let&#8217;s hope Mayer&#8217;s ascension is a harbinger of better days and better policies to come for women.  Mayer sounds like a woman who&#8217;s up to the challenge.  She also sounds like a woman who knows how to enjoy the journey. According to the online <a href="http://online.wsj.com/article/SB10001424052702303754904577531230541447956.html">WSJ</a>, Mayer&#8217;s &#8220;well-known throughout Silicon Valley, in part for her elaborate parties that regularly draw the tech elite. They include a Halloween pumpkin carving bash and an annual winter holiday party where she erects an ice-skating rink in the backyard of her Palo Alto, Calif., home.&#8221;</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
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<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="overflow: hidden; list-style: none; margin-top: 10px;"><a href="http://ceoworld.biz/ceo/2012/07/17/what-made-yahoo-decide-to-put-its-life-in-marissa-mayer-hands" target="_blank"><img style="padding: 0; margin: 0 10px 10px 0; border: 0; display: block; float: left;" src="http://i.zemanta.com/noimg_06_80_80.jpg" alt="" /></a><a style="display: block;" href="http://ceoworld.biz/ceo/2012/07/17/what-made-yahoo-decide-to-put-its-life-in-marissa-mayer-hands" target="_blank">What made Yahoo decide to put its life in Marissa Mayer hands?</a><span style="display: block; font-size: 12px; margin: 10px 0 10px 0;">(ceoworld.biz)</span>
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		<title>How To Get Your Resume To The Top of the Heap</title>
		<link>http://www.advancingwomen.com/main_aw_wordpress/how-to-get-your-resume-to-the-top-of-the-heap/</link>
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		<pubDate>Sat, 26 May 2012 21:05:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[ Getting your resume to the top of the heap by JANE M. VON BERGEN, The Philadelphia Inquirer, spells out this imperative for job seekers:  if you want your resume to make the cut, you have to learn the secrets to speaking to and getting your resume past the computers before arriving on the desk of [...]<img src="http://track.hubspot.com/__ptq.gif?a=272892&k=14&bu=http%3A%2F%2Fwww.advancingwomen.com%2Fmain_aw_wordpress%2Ftech_blog%2F&r=http%3A%2F%2Fwww.advancingwomen.com%2Fmain_aw_wordpress%2Fhow-to-get-your-resume-to-the-top-of-the-heap%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.advancingwomen.com/main_aw_wordpress/feed/" width="1" height="1" border="0" align="right"/>]]></description>
				<content:encoded><![CDATA[<p><!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><a href="http://www.idahostatesman.com/2012/05/22/2126659/getting-your-resume-to-the-top.html"> Getting your resume to the top of the heap </a>by JANE M. VON BERGEN, The Philadelphia Inquirer, spells out this imperative for job<a href="http://www.advancingwomen.com/how-to-get-your-resume-to-the-top-of-the-heap/marketing_screen_how_to-3/" rel="attachment wp-att-196094"><img class="size-medium wp-image-196094 alignright" title="Marketing_Screen_how_to" src="http://www.advancingwomen.com/main_aw_wordpress/wp-content/uploads/2012/05/Marketing_Screen_how_to1-201x300.jpg" alt="2WayResyme App" width="201" height="300" /></a> seekers:  if you want your resume to make the cut, you have to learn the secrets to speaking to and getting your resume past the computers before arriving on the desk of the person who may decide to pass you on to the next step.</p>
<p>&#8220;Computers have a very specific way that they look at resumes&#8221;&#8230;</p>
<p>&#8220;With the recession and its lingering aftermath, the number of resumes generated for any job opening is so overwhelming that human-resource staffs can&#8217;t handle them all. The U.S. Labor Department reported that in February there were 3.5 million job openings and 12.8 million people unemployed.</p>
<p>No wonder recruiters turn to software created by companies such as Kenexa Inc., in Wayne, Pa., a leader in the field.</p>
<p>&#8220;The volume is just too high,&#8221; said Jeffrey Weidner, director of sourcing science at Kenexa, whose website describes a case study in which one wireless-communications company received five million resumes, leading to 50 hires.</p>
<p>In 2011, companies worldwide spent $3 billion on talent-management systems that scan and sort resumes, schedule interviews, track follow-ups, and incorporate social media, according to Bersin &amp; Associates L.L.C., a California consulting group that tracks the industry&#8230;..</p>
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<p>Most counselors advise that the best way to get a job is networking, making connections through people you know. But there will remain some portion of the hunt that relies on online applications.</p>
<p>Given the new reality, applicants need to learn how to communicate with nonhuman recruiters. Keyword matching forms the basis of that communication, just as it does in web searches.&#8221;</p>
<div>Bottom line: If you&#8217;re sending in a resume, you need help.  you need a resume that speaks to computers as well as to human HR people.  You need to know how to optimize your keywords and leverage your social network to capture the attention of employers and get you a job.  Fortunately,  with you, the job seeker, in mind and your future employment and job security at stake, <a href="http://www.advancingwomen.com">AdvancingWomen</a> has developed an app which will help you break through, bypass the gatekeepers, showcase your true talents, and help land the job you&#8217;re seeking.  Go to <a href="http://itunes.apple.com/us/app/2wayresume/id478353226?">2WayResume on iTunes</a> for more details.</div>
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<div>A recent review: <span><a href="http://appsplit.com/blog/2012/05/2wayresume-iphone-app-career-expertisesocial-media-optimize-job-search/" target="_blank">2WayResume iPhone App: Career Expertise/Social Media Optimize Job Search</a></span>And it&#8217;s own site: <a href="http://2WayResume.com" target="_blank">2WayResume.com</a></p>
<p>Take a look: this could be the help you need and the turning point in landing your next job!</p>
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